18 



The Florists' Review 



•ntPHTi, 7, 1921 



ing, or ill the cuHt' of niildow by paint- 

 ing the Mtt'ani pipes witli sulj)luir. Botli 

 are pr»'ventives. Attacks of uphis or 

 green 1\y any of the nicotine j)apers, 

 properly used, will control. Thrips is 

 best controlled by s])raying the tops of 

 tlie plants witli brown sugar and I'aris 

 green in solution. In cases of crown 

 gall or canker, liurn the stock infected 

 as soon as possible, and do not use the 

 soil again, \inless first sterilized, as it 

 also IS inft'cted. Meanwhile, quaran- 

 tine the house that lias it. Club root, or 

 nematodes, where prevalent, (?an be pre- 

 vented by sterilizing the soil, or by 

 growing grafted plants, or by not using 

 upland soil l)ut only lowland soil, which 

 is under water for several weeks each 

 year, as this will be found free of it. 



Feeding the Plants. 



Where it can be had, nianlire water 

 is one of the best methods of feeding, 

 as plants can actually be given just 

 what food they need. Only one pre- 

 caution is to be observed. Never water 

 dry plants with it. Water these first 

 with clear water. 



Let each grower take a bench 150 feet 

 long, divided into six ecjual parts, and 

 use a different mixture of fertilizer 

 on each part, keeping an accurate rec- 

 ord of production. He will then in a 

 year or two acquire a practical knowl- 

 edge of his soil requirements as to fer- 

 tilizer, which he can get in no other 

 way than by trying out all the standard 

 commercial fertilizers, as often a high- 

 priced mhtorial, when judged by re- 

 sults, is much the cheapest. 



An Efficient Bange. 



A modern icebox is a necessary ad- 

 junct to a rose range, as there is no use 

 in growing good stock if you cannot 

 take proper care of it afterwards. In 



tion companies have experts who will be 

 glad to call and suggest such changes 

 as are needed. 



It seems a pity that so many fine 

 ranges of glass are allowed to go to 

 rack and ruin for want of painting and 

 needed repairs. You can grow good 

 roses in a tumble-down house, but the 

 chances are much against you and the 

 cost is prohibitive. On the other hand, 

 I have houses that are 26 years old, 

 iron-frame houses that are practically 

 as good today as when built, and ready 

 for another twenty-six. It has been my 

 observation in traveling about that 

 where houses are neglected and kept 

 slovenly, the stock usually matches, but 

 in a well kept place stock is usually ill 

 keeping with the surroundings. 



In conclusion, the modern rose range, 

 with its big iron-framers, efficient heat- 

 ing system and economical working con- 

 ditions, has a big advantage over the 

 old-fashioned range, where conditions 

 are usually the reverse. So it behooves 

 a grower who would keep up to date and 

 meet this competition, to remodel his 

 jilant and bring it in line with modern 

 conditions. lie can get some good ideas 

 by visiting some of these modern places 

 and by consulting the trouble men of 

 the greenhouse building concerns. 



By all means, give our young men a 

 thorough commercial education. This, 

 combined with the practical knowledge 

 gained by experience, will equip them 

 for the keener competition which they 

 will have to face. 



TALKING OVER ADVERTISING. 



St. Louis is nothing if not a live cen- 

 ter of advertising florists. The first co- 

 operative campaign after Milwaukee's 

 was undertaken in St. Louis. And it 

 is one of the most successful, both in 



Two Advertising Men of the St. Louis Trade Talk It Over. 



shipping and packing and handling 

 roses, be guided by the advice of your 

 wholesaler, as he knows from personal 

 contact what the requirements of his 

 particular market arc. 



With the present prices of coal, only 

 an eflScient heating system should be 

 used. If you haven't one, the quicker 

 you make a change the quicker you will 

 save money. The greenhouse construc- 



collecting money and in spending it, as 

 the advertisements from St. Louis 

 dailies reproduced in these columns 

 from time to time have shown. Indi- 

 vidually, too, the florists of St. Louis 

 are capable and liberal advertisers'. 

 One of the most prominent among the 

 retail firms which advertise is Grimm & 

 Gorly. Frank X. Gorly is chairman of 

 the advertising committee. He is natu- 



rally talking o^^fe£ithis subject with J. J. 

 Beneke, secretary of the local publicity 

 committee. They agreed that the 

 Easter advertising of the local cam- 

 paign aided greatly in inaki,ng this 

 Easter one of the best the city has had. 

 W. H. Harvey, the official photographer 

 for Grimm & Gorly, caught them in the 

 act and "shot" them, as yen may see 

 on this page. 



NEW YORK. 



The Market. 



The week following Easter was, as 

 usual, a dull one in the cut flower mar- 

 ket. Despite the Easter cut of every- 

 thing there was, all the week, a rather 

 heavy supply of flowers, with a light 

 demand. Those of the public who were 

 supplied with Easter-flowering plants 

 found them sufficient for the week; con- 

 sequently it was hard to move post- 

 Easter arrivals of cut flowers. This 

 condition, of course, sent prices down- 

 ward, and a recovery has not yet been 

 possible. 



Bulbous stock is much lighter in sup- 

 ply, and in some items is scarce. April 

 2 there were not enough narcissi to meet 

 even the moderate demand, and there 

 was much scouting around to pick up 

 jonquils and daffodils to fill orders for 

 spring flowers. Paper White narcissi 

 seem to have passed even this early in 

 the season. In tulips Couronne d'Or 

 overtop the supply, and there are rather 

 more of thiem than the market can ab- 

 sorb. April 2 the supply of all kinds 

 of flowers was greatly in excess of the 

 demand, and to prevent a carry-over to 

 Monday concessions in prices were com- 

 mon to effect a clean-up. 



Large quantities of forsythia boughs 

 are coming in, and they are taken freely 

 for purposes of store and window deco- 

 ration. 



Eoses are plentiful and their move- 

 ment is slow. While American Beauty 

 is not abundant, sales drag and specials 

 have toppled to a range of $25 to $40 

 per hundred. Hybrid teas are in heavy 

 supply and prices are down to the lowest 

 range touched for some time. Bright 

 weather has brought on an immense 

 crop, difficult to handle with profit to 

 the growers. The new rose, Mme. But- 

 terfly, is making many friends, and 

 from its regular coloring bids fair to 

 oust the parent, Ophelia, from its posi- 

 tion as the leading light pink variety. 



Carnations are plentiful, but with a 

 heavy supply of roses in the market 

 prices are affected. For some days the 

 top price was $4 per hundred, with Lad- 

 die and selected Mrs. C. W. Ward bring- 

 ing the usual advances. 



Cattlcyas continue scarce, but plen- 

 tiful enough for the demand, which is 

 small. Arrivals are almost wholly of 

 Mossia? and Sehroedera?, the former the 

 largest and best. Spray orchids are 

 rather more plentiful, and meet with 

 a slow movement. Gardenias are in ex- 

 cess of the demand, and clearances are 

 difficult even with concessions in price. 



Easter lilies arc in heavy supply and, 

 the demand for them for funeral work 

 being light, much stock is left over day 

 by day. Lilies of the valley are plenti- 

 ful and meet with slow sales. 



Sweet peas are overabundant and the 

 disposition of them profitably seems to 

 be a daily problem. Some of the grow- 

 ers are going off crop with them, judg- 

 ing from the amount of haulm cut to 

 lengthen the sprays. Violets are show- 



