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42 



The Florists^ Review 



APRIL 7, 1921 



lishmeiit iind arc well grown there. 

 Several good novelties originated there 

 and at present the new white, Thomas 

 C. Joy, is doing magnificently there 

 and bids fair to outclass all other 

 whites now on the market. 



March proved to be an abnormally 

 warm month and gave us 375 degrees 

 excess temperature over normal. The 

 maximum temperature was 84 degrees, 

 which broke all March records. A cold 

 wave closely followed this and just 

 failed to make a record. Fortunately, 

 vegetation was not quite far enough 

 advanced to suffer serious damage, 

 March went out blustery, while April 

 came in weeping copiously as if to make 

 amends for March's vagaries. 



Daylight saving for a 5-month period 

 starts in Massachusetts at the end of 

 April. The measure passed the House 

 and Senate by overwhelming majorities. 

 The shortening from a 7 to a 5- 

 month period was due to a wish to ap- 

 pease a section of the agriculturists 

 who still claim that daylight saving 

 works serious harm to them, but the 

 overwhelming sentiment of the state is 

 for continued daylight saving. 



The death of Israel Quint is reported 

 in the obituary column this week. 



James Wheeler, of Natick, cut 3,500 

 Godfrey callas for the Easter trade. He 

 is delighted with his new pink sport of 

 Matchless carnation, which is similar 

 to the one-time popular Winsor in color, 

 and will plant the bulk of his establish- 

 ment with it the coming season. 



Inquiries at the seed stores show that 

 business is brisk, with hands working 

 overtime to keep abreast of orders. 

 Apart from seeds, the demand is heavy 

 for gladioli, dahlias, roses and nursery 

 stock of all kinds. 



At the store of the Beacon Florist, 

 Mr. Eisemann says that Easter trade 

 went far ahead of all expectations, 

 plant trade especially being remark- 

 ably heavy. 



The next meeting of the Gardeners' 

 and Florists' Club will conic on the 

 fourth Tuesday in April, the 26th, in- 

 stead of April 19, aa the latter date is 

 a state holiday. 



At the May exhibition of the Massa- 

 chusetts Horticultural Society, Albert 

 C. Burrage will make a noteworthy dis- 

 play of native orchids, of which he is 

 growing an entire houseful. A dis- 

 play of this character should be not 

 only a decided novelty but a great 

 attraction. W. N. C. 



PHILADELPHIA. 



The Market, 



A change is expected after a holiday 

 — when you have just dined you do not 

 want dinner — yet a change so complete 

 as that which occurred immediately 

 after Easter was unexpected. There 

 was business. Oh, yes, there was busi- 

 ness. There were weddings and parties, 

 in and out of town, that required much 

 stock, but it was as nothing compared 

 to the flowers that came into the mar- 

 ket. Their number was legion. Fairly 

 good orders made no impression on 

 them. They accumulated and prices fell. 

 They kept on accumulating and prices 

 continued falling. Bargain sales, spe- 

 cial sales, the street men, both foreign 

 and domestic, all helped. By Saturday 

 afternoon, April 2, an immense quantity 

 of stock had been sold at some price. 

 The price, on the flowers left over for 

 a couple of days, or on a large quantity 



ROSES 



Roses have never been better, and during this 

 month there will be a big supply of them. 



Russell is still the best of all the pink roses. 

 For keeping and shipping qualities, Russell 

 has no equal, and at the present moderate 

 prices, every retail store can af?ord to buy 

 them. 



Columbia, Premier and Shawyer are good 

 pink roses and we have them in quantity. 



Hadley is the best in red. Plenty of all sizes 

 from 12-inch stems to 40 inches. 



Beauties, mostly specials, 36 inches and over. 

 Until the end of the season you can depend 

 on us for good Beauties. 



Place your next rose orders with us. It is to 

 your interest to take advantage of the splendid 

 supply of roses. We offer you the kind of 

 stock that will make money for you. 



THE LEO NIESSEN CO. 



Wholesale Florists 



1201-3-S Rae« St. 



PHILADELPHIA 



Branches: 



BALTIMORE 

 WASHINGTON 



BERGER BROTHERS 



Snapdragfons, Sweet Peas, Lupines, Valley, 



Yellow and White Daisies, Daffodils, Roses 



and Carnations all the year round. 



ORDER EARLY, PLEASE. 



1609 Sansom Street PHILADELPHIA 



Choice Roses, Sweet Peas, Valley 

 and Carnations 



It would pUoM ua to reeeiv4 your next telegram 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranctcad Street, Philadelphia 



Our Motto "The Golden Rule" 



of aomothinjT that was not needed, to a 

 buyer taking the whole lot, was low 

 indeed. 



Roses were the principal sufferers, 

 daffodils and carnations to a lesser ex- 

 tent. The crop of roses was surpris- 

 ingly large, the demand for them rather 



light. Premier was the worst sufferer. 

 Orchids were the only flowers that were 

 not plentiful. Cattleya Mossiae is the 

 leading, probably the only, variety now 

 offered. Valley is excellent; it proves 

 good stock for the weddings. Sweet 

 peas are less abundant. There are large 



