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44 



The Rorists' Review 



Afbil 7, 1921 



ELCO BR AND QF RIBBONS 



Our new chiffon, Pattern 650, for wedding 



bouquets and Shower Ribbon ^ 



to match Pattern 235. 



M. H. LEVINE CO. 



874 Broadway Ne\v York City 



repeat orders specifying that American 

 Legion be sent. 



In the Store. 



of sweet peas 



conies once a 



Retailer: The price 

 was too high at Easter. 



Grower: How higli? 



Retailer: $2 to $3. 



Grower: Easter only 

 year. 



Retailer: Yes, but we must charge 

 $1.50 for a buneh and that is too much. 



Grower: Those ideas don't suit tlie 

 increase in salaries and coal. 



Retailer, graciously: Ah well, the high 

 prices are not entirely your fault; some- 

 times we buy at a quarter and sell at a 

 dollar. 



Lily Hybridizing. 



(An informal snapshot by Alfreil M. 

 Campbell.) 

 ''When I was down in Washington I 

 went to see the work of Dr. (irifiitli in 

 hybridizing lilies. I was so much in- 

 terested in it that I got Joe Ross on 

 the long distance telephone at Straf- 

 ford. He went with me to see the lilies. 

 They had flowered in fourteen months 

 from the time of sowing the seed. Th(\ 

 most that could be said against them 

 was that they were uneven. Now, here 

 you see the results of that visit. We 

 have selected some fifty pots of lilies 

 and are trying to produce seed to raise 

 our own lily bulbs. The process of self- 

 fertilization is interesting and requires 

 care. The seed pod develops at the 

 base of tlie flower when the flower 

 shrivels. Each pod should contain two 

 to three hundred seeds. You know they 

 say that we may be at war with Japan 

 in two years. Then we may want our 

 own lilies. When I showed them to 

 Mark Mills he said, 'Oh, yes,' it is all 

 right if you want lily bulbs that will 

 cost vou'$l each.' Do you think my 

 10,000 lily bulbs will cost me $10,000? 

 Not mucli. If I do go into it there will 

 be no such expense." 



Possibilities. 



Emil H. (ieschick believes that a 

 beneficial effect of the existing restric- 

 tions on plant importations will be to 

 throw each grower more on his own re- 

 sources. Instead of having much of his 

 stock grown for him abroad, he will 

 have to grow it himself. This makes 

 the difficulty of getting a good assort- 

 ment of plants in bloom in time for 

 Easter much geater than when so much 

 of the stock was imported. The reward 

 for the growers should consequently be 

 greater. Mr. Geschick believes that the 



A beautiful, green enameled, adjustable 



Plant Stand 



It has a range in height from 26 to 52 

 inches, and you will find it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout. 

 A beautiful ornament for any store. 



Price - - $3.00 each 



Percy Jones 



Wboletale Cnt Flowers and Florists' Supplies 



30 East Randolph Street 

 ChicasTO - - Illinois 



florist's outlook is briglit for the next 

 ten years. 



Various Notes. 



Ered Lautenschlager, of Kroeschell 

 Bros. Co., Chicago, was here before 

 Easter. 



A. Nebel, of Cleveland, was here 



it's a pleasure 

 to observe — 



the joy and expflpssion 

 of complete sati»|pction 

 resristered on the faces 

 of those who have their 

 potted plants, ferns and 

 some varieties of cut 

 flowers delivered in 

 these jardinieres — 



€Lit pays every florist 

 to use them— they cost 

 but a few cents each— 

 yet build dollars of 

 goodwill — 



€Lwe will srladly send 

 you a small trial order to 

 convince you of their 

 merit and exceptional 

 beauty — 



C,tell us to send the 

 trial order details — 



C^do this today. 



Mono Service Co. 



NEWARK. NEW JERSEY. 



