56 



The Florists^ Review 



April 7, 1921 



_ 



Colfax, Wash. — Roy Endsloy is iiiov- 

 ing into a new store. 



Visalia, Cal.^M. M. Wenigor is build- 

 ing up a retail business in potted plants 

 and cut flowers. 



PLAN A NATION-WIDE SHOW. 



California Nurserymen Meet. 



A further meeting of the California 

 Association of Nurserymen was called 

 for Mardi -JK by President Roy V. Wil- 

 <'ox and held at the market of the 

 American Florists' Association, on 

 Winston street, Los Angeles. Among 

 those ])resent were W. Rapp, president 

 of the Pasadena Horticultural Associa- 

 tion; I). W. Coolidge, Pasadena; W. 

 Armacost, Albert Morris, F. R. Hills, 

 J. D. Meriweather, Ontario; H. W. 

 Kruckeberg, F. H. Howard, O. W. 

 Howard, Roy F. Wilcox, H. N. Gage, 

 C. Gutting, John C. Bodger, H. R. Rich- 

 ards, Albert Goldenson, F. H. Allen, 

 Krnest Braunton and Richard Letts. 

 Mr. Letts, who was introduced by Dr. 

 Houghton, is a member of an English 

 seed firm and gave a short but inter- 

 esting speech on conditions in England. 

 Mr. Wilcox and Mr. Howard, of the 

 executive committee, reported the 

 progress that had been made with re- 

 gard to the exhibition in the coming fall 

 and announced that the permission of 

 the park board had been obtained to 

 liold the show in Exposition park. But 

 more than this, the aid of the ])ark 

 board and the chamber of commerce 

 had been enlisted and would be a vahi- 

 able help in making the exhibition a 

 success. The executive committee aims 

 to make this a nation-wide affair and 

 not simply a Los Angeles or a California 

 exhil)itioH. Promises of exhibits from 

 nortliern firms and from firms as f.ar 

 east as Cliicago have already ))een 

 promised and wlien the exhibition com- 

 mittee gets tiirougli with its work, there 

 will, no doubt, lie a great Tuany of 

 every lino connected with the florists', 

 seed and nursery trades who will want 

 to exhibit their lines. 



The large sunken garden in the park 

 will be used as the exhibition ground 

 and during the remainder of the spring 

 and summer this will be j)lanted to 

 various perennials, shrubs, annuals and 

 other stock, so that it will be at its 

 best in October. Many of the nursery- 

 men who propose to exhiljit have ]irom- 

 ised to leave behind their exhibits, 

 wholly or in part, to be used as the 

 park commissioners think fit for the 

 beaut ification of the park after the 

 show is over. Dahlia growers will do 

 the same thing, reserving, however, the 

 right to take away their rare seedlings 

 jind novelties of which only small 

 stocks are in existence. Funds will be 

 forthcoming to keep a large staff of 

 men at work during the whole season, 

 laying out the lawns and walks and ar- 

 ranging the j)ermanent exhibits. This 

 ond of the business will l)e under the 

 superintendency of O. W. Howard, who 

 is at present working on the plans for 

 it. PJflScicnt committees, all imbued 

 witli the necessity of hard work, will 

 Jiave all the v/ipious details in hand 



and there is no doubt that a unique and 

 ejioch-marking show will be the result, 

 it is worthy of note, too, tiiat the Pasa- 

 dena Horticultural Society's show and 

 jiossibly the Avocado Growers' Asso- 

 ciation show will be-lield in conjunc- 

 tion. H. R.'r. 



U^^^>^^^^^^^^*^<^^^^^^^^^^^^^^^^^^^^^^^'^^<^^^ 



worthy of remark that a few days be- 

 fore Easter retailers were feeling blue. 

 There was little doing and prospects 

 were not good. But later in the week 

 a marked change was noted, and "she 

 went with a whiz," as one retailer put 

 it. Probably never before was so little 

 stock left after a holiday. Monday, 

 March 28, there was a rush to obtain 

 stock at the market, an unusual condi- 

 tion following a holiday. Valley in 

 l)ots was a popular subject and sold 

 well at good prices. Cut valley and 

 orchids were equal to the demand, and 

 roses were more plentiful than had been 

 foretold. Daffodils were scarce, as the 

 season for these has been a short one. 

 Greens were plentiful. 



Various Notes. 



LOS ANGELES, CALIF. 



The Market. 



Although there liave been Easter 

 cidebrations during which more stock 

 lias been sold than in the one just 

 passed, it is a question if there has 

 lieen a more generally satisfactory one 

 from a retailer's point of view. A com- 

 jilete clean-up at good jirices clearly 

 describes the situation. No doubt, a 

 great many more lilies could have been 

 sold, even at the high prices asked, but 

 other jdaiits were taken in their places. 

 This helped the grower of rambler 

 roses, heathers, cinerarias, hydrangeas 

 and other popular pot plants. It is 



A rush of funeral work, in addition 

 to a good Easter business, kept every- 

 one busy at Wolfskill's & Morris Gold- 

 enson 's, and Albert Goldenson is well 

 pleased. 



Lichtenberg's had a superb stock of 



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