104 



The Florists^ Review 



Ai'KiL 7, 1921 



LIVE WIRE 



Competition is Life 



Aug. Lagarde 



Again — 



Buy Your French Bulbs 



— Now 



FROM 



Lagarde & Vandervoort 



OLLIOULES, FRANCE 



Mail address: Care MALTUS & WARE 

 116 Broad Street, NEW YORK CITY 



Our representative will be calling on you 



3. A. Vandervoort 



of not iiKirc than $200 for cacli ofTcnsc. 

 Tlic bill also i)rovi(los that any {■itizcn 

 may submit samjilcs to the depart niont 

 for tests or analysis, for which a foe of 

 25 cents may 1)0 charged. 



THIRTY YEARS IN CALIFORNIA. 



John Rodger's Rise. 



Jolin Bddgor, president of John 

 Bodger & Sons Co., Los Angeles, Cal., 

 is celebrating his seventy-fifth birthday 

 year by touring the seed growing cen- 

 ters of Europe. 



He will first visit his boyhood home, 



Narcissus Bulbs 



These bulbs are in fine condition; have 

 been in cold storage since arrival. 

 $21.00 per 1000 while they last. 



THE PARK FLORAL COMPANY 



13336 Euclid Avenue CLEVELAND, OHIO 



in Somersetshire, England, whore he 

 began his cancer as a florist, nurseryman 

 and seedsman. For thirty years after 

 liis early marriage lie catered to a 

 steadily growing trade and a still more 

 rapidly increasing family, until on the 



John Bodgcr, John C Bodger and Walter Bodger. 



advice of a well known London seeds- 

 man, who had visited San Francisco in 

 the year ]880, he decided to dispose of 

 his retail business in England and start 

 life over again in California as a 

 grower. The year 1891 found him 

 established with his family in Ventura 

 county, growing flower and vegetable 

 seed on a scant acre of poor ground. 

 For the first ten years the new enter- 

 prise had a hard struggle for life. This 

 is not strange, considering the fact that 

 Mr. Bodger and his sons were handi- 

 capped by scanty knowledge of Cali- 

 fornia farming conditions, by adverse 

 weather, and, last but not least, by in- 

 sufficient funds. However, the whole 

 family put in their best efforts, and Mr. 

 Bodger steadfastly fixed his hopes on 

 that success which his sanguine nature 

 believed to be always just around the 

 corner. Today his dreams have been 

 abundantly realized — one might say 

 literally a thousandfold — as the firm of 

 which he is still an active member has 

 expanded from a 1-acre plot to consid- 

 erably over 1,000 acres of rich soil, em- 

 ploying scientific methods and the most 

 up-to-date machinery. 



New Asters and Zinnias. 



The firm grows standard varieties of 

 flower and vegetable seeds, but Mr. 

 Bodger 's personal favorites among the 

 flowers are asters and zinnias, and for 

 the last ten years, working in conjunc- 

 tion with his sons, ho has not only per- 

 fected the older varieties of asters and 

 zinnias, but has created many entirely 

 now types. Prominent among the 

 asters is the long-stemmed Beauty type, 

 a valued addition to the florists '"collec- 

 tion. Chief among the zinnias is that 

 magnificent "new race," known as 

 dahlia-flowered. Authorities on the 

 subject agree that this now type is as 

 important an advance in the' develop- 

 ment of the zinnia as was the Spencer 

 selection in the history of the sweet 

 pea. So largo are these' zinnias, so vel- 

 vety in texture and so charming in color 

 range that they have risen from their 



