3- 



42 



The Florists^ Review 



Ai'uiL 14, 1821 



PLAN NOW lE^i^gr^/oTs MOTHERS' DAY 



Roses 

 Beauties 

 Valley 

 Calendulas 

 Snapd r agons 

 Tulips 

 Giganteums 

 Daisies 



Carnations 

 Orchids 

 Gardenias 

 Svreet Peas 

 Darwins 

 Mignonette 

 Callas 

 Pansies 



Ferns 

 Adiantum 

 Plumosus 

 Sprengeri 

 Smilax 

 Galax 

 Mexican Ivy 

 Leucothoe 



We fill shipping orders at lowest Chicago Market Prices. 

 Remember: Chicago Clocks are one hour fast. Order Early. 



F rne ^ Company 



30 E. Randolph 



1^. 



WHOUIAU VLORIBTB 



L D. PiMM itaidoipli 6578 



CHICAGO 



dozen years and gave no sign of having 

 the million at any time he was in tlie 

 trade. Last week the story concerned 

 the damage suit brought by his daugh- 

 ter-in-law, alleging the estrangement of 

 lier husband, who had previously 

 changed his name from Fuchs to Fox. 



A "friendly" suit has been started 

 against the owners of the Drake hotel 

 to test their legal right to conduct other 

 business than that of hotel-keeping on 

 their property, on which there is a deed 

 of restriction to certain purposes. John 

 Mangel, who has one of the several 

 classy shops in the building, is named 

 among the defendants, but has no real 

 interest in the suit. 



Mrs. C Hutmacher, formerly of 

 Quincy, is now the proprietor of the 

 Washington I'ark Flower Shop, at .j.")8 

 East Sixty-third street. 



Premier stands so high in the esti- 

 mation of Joseph Kohout that at Lib- 

 ertyville he is replanting all but about 

 ],060 each of Double White Killarney 

 and Oplielia with tliat rose. 



Albert F. Amling is in California, 

 lie expects to return to Maywood about 

 the end of this month. 



A. L. Bandall started April 10 on :i 

 tour of inspection of the southern peony 

 farms. 



I. Eosnosky cnme off the road for the 

 week-end. He says every city ho vis- 

 ited last week had plenty of flowers, 

 spring crops being general, which he 

 thinks accounts for the condition of the 

 Chicago market. Mr. Eosnosky says he 

 found florists everywhere doing a good 

 business in spite of considerable unem- 

 plovment in all their communities. 

 "Watch Fort Wayne," he says, "for 

 it's going to be one of the best flower 

 towns in America." 



C. J. Michelsen says he believes the 

 flower market turned a corner last week 

 and that business will be good from this 

 time forward. He looks for a large 

 Mothers' day, a big Memorial day and 

 a busy June, but he advises retailers 

 not to depend so much on it that they 

 neglect their advertising. Advertising 

 Mr. Michelsen considers to have be- 

 come an essential detail of the florists ' 

 business and to merit expert assistance 

 if the florist does not know how to 

 handle it himself. 



P. L. McKee, president of Agmco, 



Help Yourself 



to the Market. 



The thing every customer 

 wants to know is the price; 

 price-giving with your cut 

 flowers that makes for quick 

 sales, increased sales, sim- 

 plified selling and saves a 

 lot of unnecessary talk and 

 unnecessary questions. As 

 long as the retail dealer 

 fails to display prices a 

 question of doubt is raised 

 in every transaction. 



Our wholesale market let- 

 ters supply price informa- 

 tion to the retail florist that 

 means exactly what they 

 say. 



YOUR 



PROTECTION 



Principal 

 Location in 

 The Market 



KENNICOTT BROS. CO. 



174 North Wabash Avenue 



CHICAGO 



thoroughly enjoyed his recent trip to 

 southern California, his first visit to 

 the Pacific coast. His company is cov- 

 ering about 85,000 feet of ground with 

 rose houses for Amling Bros., the loca- 

 tion being about forty miles from Los 



Angeles, where the output will be sold. 

 Mr. McKee was greatly interested in 

 the type of greenhouses in use by the 

 native sons and predicts a rapid devel- 

 opment of the florists' business on the 

 toast, partly as the result of the migra- 



