102 



The Florists' Review 



APBIL 14, 1921 



I 



i 



i Pacific Coast Department 



LOS ANOELES. 



The Market. 



While there is an after-holiday 

 quietness in the shipping end of the 

 business, the retailers say that they are 

 running along about as usual and that 

 funeral work has been plentiful. The 

 visit of the Chicago Opera Co. led to a 

 good deal of entertainment and this, 

 of course, has helped business. Stock 

 has been plentiful most of the time, 

 although a rain storm and high wind 

 early in the week did considerable 

 damage to outdoor flowers and made 

 them hard to get. Roses, orchids, val- 

 ley and choice flowers generally are about 

 even with the demand, the buyer hav- 

 ing a little the better of the deal on 

 roses. Greenhouse carnations are high 

 in price for this time of the year and 

 the quality is fairly good. All outside 

 stock is cheap and plentiful and the 

 same applies to greens. 



Various Notes. 



Under the name of the Florence 

 Florist, A. Moruzzo has opened a fine 

 store at 2104 West Seventh street. Mr. 

 Moruzzo is no novice in the flower 

 business, as he has been connected with 

 it for a long time both here and in Salt 

 Lake City. The appearance of his new 

 store looks as though it should be a 

 success. 



H. N. Gage Co. reports a constant 

 improvement in business and states 

 that large quantities of stock are being 

 moved from all three of the growing 

 establishments. Mr. Gage is highly 

 pleased with the way his stock moves 

 at the American Florists' Exchange. 



The Superior Nursery Co. is getting 

 out a large number of spring orders of 

 dahlia roots now and C. Gutting, the 

 manager, promises some fine things in 

 the new seedlings for this season. Care 

 in selection and packing enables Mr. 

 Gutting to guarantee to his customers 

 that every root sent out will grow. 

 This is an immense advantage to the 

 purchaser. Mr. Gutting is greatly in- 

 terested in the coming big show and 

 will be on hand with much late planted 

 stock for this purpose. 



The members of Eedondo Floral Co. 

 have turns at taking time off to forget 

 business for a day or two in order to 

 regain their lost energy. After F. 

 Raymond had been away for a time, 

 last week A. Kopf visited his lemon 

 ranch near Santa Ana. On his return, 

 A. F. Borden started for the east to 

 attend the executive board meeting of 

 the F. T. D., April 11 and 12. Mr. 

 Borden says that, at the lowest com- 

 putation, ten per cent of the company's 

 business is of out-of-town telegraph 

 orders. 



There is a feeling among the boys 

 on the staff of the Athletic Club Florist 

 that they are going to lose Rosie Viota 

 and that wedding bells may ring in the 

 near future. Miss Viota, who looks 

 after the books here, will not give her- 

 self away, so rumor is all that can be 

 heard so far. Good business is reported 

 at this store. 



H. Reeve Darling, of Darling's 

 Flower Shop, started April 4 to fly to 



San Diego and from there over the 

 Mexican border. Mr. Darling has be- 

 come an accomplished aviator and air- 

 pilot. 



John C. Bodger, of John Bodger & 

 Sons Co., has been blessed with another 

 addition to his family, a fine boy having 

 arrived last week. 



The Alexandria Florist had a fine 

 decoration at the auditorium for the 

 opening performance of the Chicago 

 Opera Co. Andrew Bruce, of this store, 

 is the proud father of a 6%-pound baby 

 girl. Both mother and baby are doing 

 well, but Andrew has had to lay off 

 for a few days on account of sickness. 



Gebhard Prechtl is also rejoicing in 

 the birth of a son, but unfortunately 

 Mrs. Prechtl was seriously ill at the 

 hospital after the birth of the baby. 

 At last hearing she was much better 

 and doing as well as could be expected. 



Funeral work has been plentiful 

 since Easter at the store of Wolf skill's 

 & Morris Goldenson. 



The Dostal-Wolters Flower Shop is 



always attractive and especially so 

 now with its fine display of tulips, 

 roses and various spring flowers. 



A fine cut of Iris tingitana is being 

 sent in by Alois Frey to the E. C. 

 Amling Co. Amaryllis Belladonna 

 from the same grower is moving well. 



J. Dieterich is on a trip to San Fran- 

 cisco this week and intends staying for 

 two weeks. 



R. G. Fraser & Son, of Pasadena, are 

 working up a stock of a novelty in 

 calendulas called the cactus-flowered. 

 The flowers are prettily quilled and 

 borne on long stems and it promises 

 well as a florists' variety. 



E. C. Norton, of Phoenix, Ariz., was 

 in the city a couple of days en route 

 to the east for the Rotarians' con- 

 vention. 



Dr. A. D. Houghton lectured on 

 "Horticulture" before the Elysian 

 Heights Civic Club at the residence of 

 Mr. and Mrs. F. R. Hills. Mr. Hills is 

 a prominent member of the club. 



Walter Armacost & Co. have just 



California Flowers and Greens 



OF ALL KINDS AT! 



Lowest Market Prices 



Packed Kxghi 



Sale on Sphagnum 

 and Green Moss 



L. A. FLORAL COMPANY 



Thm Hoase of Quality and S^rviem 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Writ* for Special Prieaa 



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S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Moet Experienced Shippers in California 



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