24 



The Florists' Review 



APRIL 21, 1921 



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LIVE V/IRES 



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Statler and constituted a finale of more 

 than average enjoyment. 



THE MEETING AT DETROIT. 



F. T. D. Directors Are Enthusiastic. 



The annual mid-year meeting of the 

 directors of the Florists ' Telegraph De 

 livery Association was held at the 8tat- 

 ler hotel in Detroit April 12 and 13. 

 Two days of continuous discussion re- 

 sulted, there being the following 

 present : 



riiilip Hr<-itnif.viT. pri'siclcul, Detmil. 



H. (1. Dilleiniitli, vioe pn'sidi'iit, Toroiiln. 



Albert I'ofhelon. seoretury, Detroit. 



Will. F. Glide, director, WasliiiiKtwn. 



Irwin Hertcrmnnn, director, liidlaiiiipolis. 



A. F. lionien, director, I»s Angeles. 



W. .1. Palmer, director. ItiifTulo. 



f. 11. firakelow, director, I'liiliideliiliiii. 



W. J. Smyth, director, Chicago. 



Karl 1', Uuum, director, Knoxvilie. 



W. W, GammuRe, director, I»iidon, Out. 



H. P. Knoble, director, Cleveland. 



Kdward Sceery, direclor. Paterson, N. .1. 



Max SchliiiK. director. New York. 



George M. Geraghty, rc'i)reseMtiiig tlie Uetail- 

 ers' Association of tlie next convention city, 

 I'oronto. "^~ 



The only absentee was Treasurer W. 

 L. Rock, of Kansas City, who had busi- 

 ness which detained him. 



Everybody Optimistic. 



When inenibers of tlie Florists' Tele- 

 j^raph Delivery Association get to- 

 gether the discussion which ensues is 

 so broad in diaracter that it is impos- 

 sible to distinguish between that which 

 i-on<'erns the welfare of the flower busi- 

 ness in general and that which pertains 

 to tlie affairs of the organization in 

 jiarticular — there are those who believe 

 the t,wo are so closely related as to 

 make it unnecessary to consider which 

 is which. There was general satisfac- 

 tion with the way the retail florists 

 have come through a winter of wide- 

 spread depression in general business 

 ,'iiid a spirit of decided optimism pre- 

 vailed. The Kaster l)usiness exceeded 

 the expectations of most retailers, it 

 was rejiortecl, although it was a com- 

 mon experience that the higher priced 

 stock was slowest to sell and consider- 

 able of it was left on liand. 



There was considerable discussion 

 of the relationsliip of the various 

 brandies of the trade and at one time 

 an experience meeting was in progress, 

 tending to show tliat growers and 

 wholesalers are not the only ones who 

 have troubles. It was the consensus 

 that efforts should be niaile to relieve 

 the retailers of som(> of the handicaps, 

 said now to be imposed on them. 



Finance and Membership, 



Although Treasurer Rock could not 

 be present, he sent one of liis precise 

 reports, showing the association's in- 

 come from dues to have been consider- 

 ably more than was needed for the 

 routine affairs of the organization, 

 leaving a handsome balance for use in 

 development work. It was decided that 

 the example of the S. A. F. should be 

 followed in the matter of safeguarding 

 expenditures and action was taken 

 creating a permanent committee on 

 tinance, IT. P. Knoble, W. J. Smyth and 

 Karl P. Baum being named to act 

 until next year. All exjienditures are 

 to lie subject to their scrutiny. 



The report of Secretary Pochelon 

 showed tlie membership to be at higli- 



water mark and rising steadily. It 

 was decided to reegage Ij. F. Darnell 

 to travel in the interest of the organi- 

 zation. 



The October Convention. 



Plans were laid for the annual con- 

 vention, to be held next October at 

 Toronto. Vice-president Dillemuth and 

 (leorge M. Geraghty showed that To- 

 ronto florists are looking forward with 

 much pleasure to this opportunity to 

 entertain visitors from the States and 

 it was decided to have a 3-day con- 

 vention for the first time in the history 

 of the association, the first two days 

 to be devoted to uninterrupted busi- 

 ness and the third day to rest, recrea- 

 tion and sight-seeing. 



W. W. Gammage, of London, re- 

 ported that many of the members are 

 expected to drive through London to 

 Toronto and that plans for entertain- 

 ment at London are being made. 



After two days had been spent in 

 practically continuous session, the eve- 

 ning of the second day was devoted to a 

 dinner given the visitors by the Detroit 

 florists. The affair was at the Hotel 



MILDEW ON MUSTABD. 



I am sending you some mustard 

 grown in our greenhouses. There is a 

 white substance on the under side of 

 the leaves. I should like to know what 

 it is. I am also sending some soil for 

 examination. I have grown radishes, 

 tomatoes, cucumbers and lettuce in the 

 greenhouses for the last two years and 

 have used nothing but well rotted cow 

 manure for fertilizer. Is this soil good 

 for those crops? M. C. M.— Okla. 



The white substance on the leaves is 

 undoubtedly mildew. It usually comes 

 when plants are exposed to cold 

 drafts. To avoid it, ventilate carefully, 

 opening the ventilators just a little at 

 a time. The soil seems heavy and prob- 

 ably a change from cow manure to well 

 decayed horse manure would gradually 

 lighten and improve it. It would be 

 still further improved by rotating crops, 

 digging the soil in the beds deeply and 

 giving it, if necessary, a steam steriliza- 

 tion to get rid of the pests, weed seeds 

 and fungoid affections before planting 

 the fall crops. C. W. 



Ashland, Pa. — John G. Shoup has pur- 

 chased the business of August Handler 

 and has already started to take over his 



new store. 



Chelsea, Okla.— W. W. Tranah, of the 

 Tranah Art Studio, operates a flower de- 

 partment in connection with his studio. 



Decatur, 111. — Mrs. C. H. Laughlin 

 has j)urchascd the store of A. C. Brown, 

 which is located at 141 Merchant 

 street. 



Pittsburgh, Pa. — .Tacob Gerwig, one 

 of the well known employees of the 

 Pittsburgh Cut Flower Co., 'has left the 

 flower business to venture into the 

 newspaper field. 



Beading, Pa.— A store was recently 

 opened here by Philip A. Weiler. It is 

 located at 941 A Penn street and will 

 be known as Weiler \s Flower Shop. Mr. 

 Weiler has for some time conducted 

 greenhouses at Wyomissing, 'where he 

 grows all his flowers. 



Columbus, Miss. — H. M. Owen, of 

 T. G. Owen & Son, reports a splendid 

 demand for young stock of chrysan- 

 themums. Two or three insertions of 

 a Classified ad in The Review brought 

 so many orders they became heavily 

 oversold on some varieties. 



Mexico, Mo. — C. C. Wonneman re- 

 cently took his two sons, Loyal C. and 

 Forrest A., into partnership in the firm 

 of C. C. Wonneman & Sons. The father, 

 while not actually retiring from the busi- 

 ness, is going to take life more easily 

 tlian in the jiast, Extensive changes 

 and improvements are contemplated. A 

 new delivery truck was on hand in time 

 for the Easter rush. The two younger 

 Wonnemans were recentlv married. 



Augusta, Qa. — The rubber plant is 

 coming back. Stulb's Nursery, which 

 specialized on this plant before the 

 war, is working up stock again. 



St. Paul, Minn.— D. W. C. Euff, who 

 has spent the winter at Stuart, Fla., has 

 returned to Buena Vista Gardens, at 

 Bald Eagle Lake, and is daily at his 

 office in the Globe building. 



Beresford, Fla. — The Ridgewood Fern- 

 eries are enlarging their houses. When 

 the addition is completed they will 

 have 12,000 feet of half shade. C. K. 

 Rohde, the manager, says that aspara- 

 gus greens will be grown exclusively. 



Sedalia, Mo.— The Archias Floral Co. 

 had a large wedding decoration last 

 week in which were used 800 Easter 

 lilies, together with roses and decora- 

 tive plants. L. H. Archias states that 

 business is good, both in cut flower and 

 ])lant trade. 



Cincinnati, O. — Herman Schlachter, of 

 St. Bernard, is carrying a cane at pres- 

 ent. Sunday, April 10, he and his wife 

 were attempting to cross the street, 

 just as an automobile came down the 

 street at a fast pace. As the machine 

 neared the corner it swerved to go 

 around another machine. It turned to- 

 ward Mr. Schlachter and struck him, 

 hurling him against his wife and knock- 

 ing her down. Mrs. Schlachter was 

 slightly hurt and Mr. Schlachter was 

 taken to a hospital, where it was found 

 he had sustained severe cuts and bruises 

 about the head and bodv. 



