38 



The Florists^ Review 



APBIL 21, 1921 



persisted ever since. There are not 

 now many flowers in the market for 

 corsage use and the sweet pea profits 

 thereby. Orchids are equal to the de- 

 mand at the price. There is plenty of 

 valley. Easter lilies are in satisfac- 

 tory supply, but there are not many 

 calla lilies left. Daisies are more abun- 

 dant and some specially good yellow 

 flowers are seen. Snapdragon seems to 

 have passed the height of its season, 

 both in supply and quality. Calendula 

 is passing and so are pansies. 



Mothers' Day Prospects. 



The outlook for Mothers' day is be- 

 ginning to occupy attention. The event 

 is only a little more than a fortnight 

 away and inquiries already are coming 

 in. There are reports which seem to 

 indicate that the period of heavy spring 

 production has passed, not only in the 

 Chicago district, but throughout the 

 country, and also that outdoor flowers, 

 with few exceptions, have been put out 

 of the running by the repeated cold 

 snaps and storms. It seems fairly cer- 

 tain this will result in an extra demand 

 on this market. Mothers' day has been 

 growing rapidly over since the trade 

 took it up and the combination of crop 

 conditions and the more general ob- 

 servance of the day bids fair to pro- 

 duce a demand which will break all 

 recent records; indeed, there are many 

 who predict a scramble for stock May 

 6 and 7. 



It is apparent that the supply of 

 roses will not be so large as in recent 

 weeks and carnation crops have been 

 decreasing steadily for several days. 

 Bulbous flowers are about out of the 

 running, so that the variety of flowers 

 will be decidedly limited. But it is a 

 mistake to conclude that there will be 

 only a few flowers on this market; the 

 resources of the growers are so great 

 that, given advance notice as they are, 

 they can bring together shipments 

 which will aggregate an enormous 

 quantity of stock. There will be an 

 increased supply of peonies this year, 

 to help out. 



Peonies Not Hurt. 



The repeated freezings, hail and last 

 week's big blow and snow have de- 

 stroyed most of the outdoor flowers for 

 the spring season, but peonies are be- 

 lieved not to be seriously hurt. At Dr. 

 Knapp's new farm in Tennessee, which 

 he expected to be a factor in the 

 Mothers' day business this year for the 

 first time, a hail storm destroyed most 

 of the buds early in the season. It is 

 the only important loss thus far re- 

 ported. Other fields appear to have 

 escaped. Some were outside the terri- 

 tory covered by the recent cold wave 

 and other fields had made so little 

 growth they seem not to have been 

 hurt. The peony crop often turns out 

 to have been injured when the growers 

 do not realize it, but the present belief 

 is there will be more peonies than ever 

 for Memorial day and in June. 



Two Points of View. 



Tlie local publicity program is not 

 developing so rapiiUy as was expected, 

 partly duo to <a (livi>rgoiioo of opinion. 

 A special mooting of the Wholesale Cut 

 Flower Association Avas hold around 

 the luncheon table at tlie Hotel Ran- 

 dolph April 14, followed by a meeting 

 with the directors of the Allied Flo- 

 rists' Association. It develops that 



Order Now for 



Mothers' Day 



Mothers' Day Prices 



'HIBIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIllllllllllllllllllllllllllllU^ 



ROSES 



Russell, New Crop, Very Good Per 100 



Select Long $20.00 to $25.00 



Choice Medium 12.00 to 15 00 



Good Short 8.00 to 10.00 



Premier - Per 100 



Select Long $20.00 to $25.00 



Choice Medium 12.00 to 15.00 



Good Short 8.00 to 10.00 



Columbia Per 100 



Select L ag $20.00 to $2 1. 00 



Choice Medium 12.00 to 15.00 



GoodShort 8.00 to 10.00 



Ophelia, Sunburst, Maryland, Doubl* White 

 Killarney and Hoosier Beauty Per 100 



Select LoDB $15.00 to $20.00 



Choice Medium 10.00 to 15.00 



Good Short 6.00 to 8.00 



Per 100 

 CARNATIONS Fresh Fancy Stock $10.00 to $12.00 



:i.00 



3.00 



10.00 



1.25 

 2.00 



1.50 



1.50 



SWEET PEAS Fancy Spencer 1 .00 to 



YELLOW DAISIES Choice 2.00 to 



8.00 to 



1.00 to 

 1.50 to 



VALLEY 



SNAPDRAGON Choice. Pink doz. 



Select, Fancy doz. 



PANSIES Per Dozen Bunches 



ADIANTUM Per 100 



ASPARAGUS and SPRENGERI 



Per Bunch .25 to .50 



FERNS Per 1000 5.00 



GALAX Per 1000 2.00 



SUBJECT TO MARKET CHANGE 



Remember all Chicago set clocks ahead one hour March 27. 

 Unless you did the same you should dispatch your order by wire 

 sixty minutes earlier than formerly. 



Oar Motto: '^othfaut to too mach trouble to picaa* a automer." 

 L. D. Phone Central 3373 164 N. Wabash Ave , CHICAGO 



