40 



The Florists^ Review 



April 21, 1921 



ORDER A FEW BUNCHES OF MYRTLE 



Roses 

 Beauties 

 Valley 

 Calendulas 

 Snapdragons 

 Tulips 

 Giganteums 

 Daisies 



Carnations 

 Orchids 

 Gardenias 

 Sweet Peas 

 Darw^ins 

 Mignonette 

 Callas 

 Pansies 



Ferns 

 Adiantum 

 Plumosus 

 Sprengeri 

 Smilax 

 Galax 

 Mexican Ivy 

 Leucothoe 



We fill shipping orders at lowest Chicago Market Prices. 

 Remember: Chicago Clocks are one hour fast. Order Early. 



F rne ^ Company 



30 E. Randolph St. 



WHOI.BSAI.X VLORIITS 



LD.PlMMltaidslpli6S78 



CHICAGO 



Mention The ReTlew when you write. 



the growers are nearly all willing to 

 contribute a percentage of their sales, 

 but that enough of the best buyers 

 among the retailers either have not 

 come in or have withdrawn from the 

 aiTangement so that their attitude de- 

 lays the perfection of the details for 

 the second year's campaign. 



Two opposite views have developed 

 among the wholesalers and are being 

 urged for consideration. One group 

 wants every wholesaler to add a serv- 

 ice charge of one per cent on every 

 sales ticket, the proceeds to go to the 

 publicity fund along with the money 

 obtained from growers. To the' other, 

 smaller group this looks like too much 

 of a strong-arm method and it proposes 

 that the retailers be let out completely, 

 the expense of the general advertising 

 being carried by growers and whole- 

 salers only. This would leave each re- 

 tailer free to spend his publicity money 

 in the interest of his individual busi- 

 ness, while the "manufacturers" and 

 distributors look after the general 

 good. Of course the idea is that the 

 demand will be stimulated so much 

 that the improved average price in the 

 long run will reimburse the growers. 



AnotTier meeting is to be held April 

 ' 22 to thresh the subject out. The grow- 

 ers will have a meeting the night be- 

 fore. 



Various Notes. 



The progress being made by the 

 trade as a whole, as well as individual 

 success, is shown by the increasing ac- 

 tivities of members of the trade in the 

 financial affairs of the community. 

 Which is preliminary to recording that 

 "valley king," is a director of the 

 Madison & Ivedzic State bank, opened 

 son & Kedzie State bank, opened 

 last week. It is the largest new bank 

 opened in Chicago in years and has an 

 investment company adjunct which 

 owns the big and handsome building. 

 Tlio Senate, the newest Lubliner & 

 Trinz theater, is in the bank building 

 and everybody knows Harry Lubliner 

 and Joe Trinz, now picture palace 

 princes, as former florists. 



One of George Wienhoeber's Dodge 

 trucks, in service only three weeks, 

 was badly wrecked in a collision on the 



Help Yourself 



to the Market. 



The thing every customer 

 wants to know is the price; 

 price-giving with your cut 

 flowers that makes for quick 

 sales, increased sales, sim- 

 plified selling and saves a 

 lot of unnecessary talk and 

 unnecessary questions. As 

 long as the retail dealer 

 fails to display prices a 

 question of doubt is raised 

 in every transaction. 



Our wholesale market let- 

 ters supply price informa- 

 tion to the retail florist that 

 means exactly what they 

 say. 



YOUR 



PROTECTION 



Principal 

 Location in 

 The Market 



KENNICOTT BROS. CO. 



174 North Wabash Avenue 



CHICAGO 



north side one night last week. It is 

 said the driver had a lady friend along 

 and that she was quite severely cut 

 and bruised. 



C. J. Michelsen has one of the show 

 places in River Forest. His bulb beds 



have been making a particularly good 

 display this spring, but April 18 pre- 

 sented a most unusual sight, the flow- 

 ers standing up through about three 

 inches of wet snow. 

 August F. Poehlmann and Mrs. 



