Al'uiii 



!I, lOlil 



The Florists^ Review 



97 



Ribbons^ Chiffons^ Novelties 



OF EXCELLENT TASTE 



The dainty, original Elco creations 

 are sure to meet with your approval. 



SEE OUR LINE. 



M. H. LEVINE CO. 



874 Broadway New York City 



ELCO BRAND OF RIBBONS 



TORONTO, ONT. 



Club Meeting. 



Tlicre was a big turnout of retailers 

 and growers at the ' ' growers ' night ' ' 

 of the Toronto Retail Florists' Club, 

 April 11. The feature of the meeting 

 was an address by J. E. Cooper, of the 

 Dale Estate, Brampton, after which 

 many of the growers made short 

 speeches. 



Mr. Cooper was given a good receit- 

 tion. His address covered diiHculties 

 of the grower and gave the retailer 

 much light on the growing costs of pro- 

 ducing flowers, lie pointed out that 

 one of the great difficulties was the 

 weather. Ijast week there was a hot 

 spell. This weather redueetl the rose 

 cut about fifty per cent. 



In referring to the cost of flowers 

 Mr. Cooper compared the leading lines. 

 Two of the most important ones are 

 coal and labor. Mr. Cooper has just 

 completed his twenty-first year at 

 Dale's. He started there twenty-one 

 years ago at $2 per week. Mr. Cooper's 

 paper appears on an{)th(>r page of this 

 issue. 



Mr. Cooper was warmly thanked for 

 his excellent address. He was followed 

 by several other growers, who congrat- 

 ulated Mr. Cooper on the information 

 he had given. He was given a vote of 

 thanks by the club and it was jiointed 

 out that retailers should be sii{)pliod 

 with more of this information, to permit 

 them to talk intelligently to customers 

 who complained of the high cost of 

 flowers. Supper was served nt the con- 

 clusion of the meeting. 



Miller Bros, intend selling the ground 

 on which their present range is located. 

 As it is the center of a residential sec- 

 tion, it will be split up into building 

 lots. It is their intention to commence 

 work on a new range immediately. It 

 will cover twentv acres. The new com- 

 pany is capitalized at $l,non,nnn. Stock 

 grown in the new range will be ready 

 for Christmas. K. Miller will visit 

 France and Switzerlaml to get sup- 

 plies. Fred Miller has been in Boston 

 and other places getting ideas for the 

 now range. .T. .T. If. 



Richmond, Va.- Fred W. Walter, 

 who has for years been supplying some 

 of the people of Richmond with plants, 

 is planning to erect a greenhouse. He 

 has found that he is unable to accom- 

 modate the trade that he has worked up, 

 so he is adding the greenhouse to his 

 hotbeds and coldframes. 



A beautiful, green enameled, adjustable 



Plant Stand 



It has a range in height from 2B to 52 

 inches, and you will find it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout. 

 A beautiful ornament for any store. 



Price - - $3.00 each 



Percy Jones 



Wholetale Cut Flowers and Florists' Supplies 



30 East Randolph Street 

 Chicago - - Illinois 



WRITE FOR OUR CIRCULAR 



For Mothers' Day Novelties 



Chicago Papier-Mache Co. 

 2834 Lincoln Ave., CHICAGO 



do you sell 

 to the ladies? 



certainly ! 



€l.then you must know 

 how they appreciate 

 anything you do to 

 give them ju t a little 

 added feeling of joy in 

 their floral purchases. 



([take for instance 

 your potted plants — 



€[you know that almost 

 any woman would be 

 doubly pleased if you 

 covered the unsightly 

 flower pot with one of 

 these classic, handsome, 

 practical Jardinieres. 



Cand the small, yet im- 

 portant added service 

 will cost you but a few 

 cents per pot— you could 

 really afford to give 

 them away — some flo- 

 rists charge extra. 



f^tell us to send folder 

 and trial order proposi- 

 tion — 



Mono Service Co. 



NEWARK. NEW JERSEY. 



