36 



The Florists^ Review 



Apbil 28, 1921 



the Orient making a collection for that 

 institution, chiefly of pines, traveled 

 with Mr. Ward from Mukden to Dairen. 

 The accompanying illustration shows Mr. 

 Ward, Mr. Wilson and Inosuke Arai in 

 front of a florist's shop in Dairen (Dab- 

 ney), Manchuria. The shop is not like 

 those of Fifth avenue, but is typical 

 of the country from which the picture 

 came. 



ADIANTUM WBIQHTn. 



Adiantum Wrightii is the name of 

 the fern that Thomas H. Wright was so 

 fondly handling in the photograph in 

 The Keview of March 31. It is a new 

 variety raised in the greenhouses of 

 Wright's Flower Shop, Los Angeles, 

 Cal. Mr. Wright considers it a cross 

 between Adiantum Williamsii and A. 

 gloriosum, the latter being a synonym 

 or, rather, a local name for Adiantum 

 Glory of Moordrecht. But this is prob- 

 ably only conjecture, as anyone ac- 

 quainted with fern hybrids will under- 

 stand. It is lighter in color than A. 

 Williamsii, much stronger in growth, 

 less compact and a wonderful keeper. 



The variety first appeared about six 

 years ago and has been freely used 

 since by Mr. Wright in plant boxes, 

 baskets and other arrangements. The 

 most convenient size is 3 to 4-inch 

 stock. 



To quote Mr. Wright, it makes "a 

 fine, long, bushy 4-inch plant and keeps 

 wonderfully well when grown in a tem- 

 perature of about 60 to 65 degrees. You 

 could not ask for anything that grows 

 more rapidly and when taken out of 

 this temperature, the fronds do not 

 curl. I have been using it as a cut fern 

 almost exclusively because of its ex- 

 cellent keeping qualities. Customers 

 ask for it because they know that it 

 will keep as long as roses do." 



For the last three years it has been 

 grown on raised benches in the same 

 house with California, gloriosum and 

 Croweanum and has outproduced any 

 of these by two to one, to say nothing 

 of its excellent keeping qualities. It 

 is most effective when used in conjunc- 

 tion with orchids and roses and, by 

 breaking up the large fronds, excellent 

 material for funeral work is obtained. 

 It is not uncommon to cut fronds that 

 are three feet long and some plants 

 have produced as many as seventy-five 

 of these in one season. The same soil 

 as that used for other ferns is used for 

 this and all are mulched with decayed 

 horse manure. Adiantum Wrightii, 

 being a vigorous grower, is naturally a 

 strong feeder. Mr. Wright intends to 

 send this fern out in the fall, when he 

 will have prepared about 150,000 plants 

 of 21/2 -inch stock. H. R. E. 



SEATTLE STARTS 



^^^^^^^^^^^M 



SEATTLE TRADE ORGANIZES. 



Meeting of Retailers and Growers. 



At an enthusiastic and well attended 

 meeting held at the New Washington 

 hotel Tuesday evening, April 12, pre- 

 liminary work was completed on an or- 

 ganization to include both the growers 

 and the retailers of Seattle and vicin- 

 ity. More than fifty were in attend- 

 ance. So much interest was shown that 

 it was necessary to arrange an overflow 

 table in the banquet room before all 

 present could be seated. The organiza- 

 tion committee, as named by Gene San- 

 dahl, of the Burdett Co., consists of 

 Harry A. Crouch, of the Woodlawn 

 Flower Shop; William F. Holmes, of 

 the Hollywood Gardens, and William 

 S. Goldsbary, of Kenney's Home of 

 Flowers. These represented the retail- 

 ers. Ralph Richardson, of Stuber & 

 Richardson; Frank Chervenka, of the 

 Woodlawn Park Floral Co., and A. B. 

 Matthieson represented the growers. 

 The first-named member is chairman, 

 and the date of the next meeting and 

 all other necessary arrangements have 

 been left in the hands of this com- 

 mittee. 



Gene Sandahl, who handled practi- 

 cally all of the details of this successful 

 get-together meeting, acted as toast- 

 master and he called on three of the 

 men present to give prepared talk.^. 

 Harry Crouch spoke on the "Retail 

 Question." The matter of profits nec- 

 essary in the retail business was shown 

 to be a generally unstudied subject, 

 and the speaker brought out the fact 

 that in order to assure a fifteen per 

 cent return, the raw materials used in 

 funeral work must not exceed thirty 

 per coiit of the sales price; those in 



cut flowers should stop at thirty-three 

 and one-third per cent and those in 

 potted plants thirty-five per cent. 



Ralph Richardson followed with a 

 talk on "Growers' Problems." He 

 showed that organization is essential 

 for the success of the wholesaler of 

 flowers. He brought out the fact that 

 the retailer would really welcome a de- 

 pendable supply of flowers at a price 

 which would be reasonable, and that 

 here again organization offered the one 

 sure way of bringing this desired con- 

 dition to pass. 



Advantages of Organization. 

 W. D. Desmond, of Risden & 

 Desmond, who was Mr. Sandahl 's chief 

 assistant in planning this meeting, 

 closed the formal program with a talk 

 on "Cooperation and Organization of 

 Florists. ' ' Prestige for the industry in 

 the matter of public opinion and in 

 fighting -any adverse legislation which 

 might arise; a means of fighting unfair 

 sales competition and bringing to- 

 gether the best minds of the indus- 

 try on its common problems were the 

 advantages pointed out by Mr. 

 Desmond in such an organization as is 

 projected here. He called for an in- 

 stant start and so well did the matter 

 please those present that a motion call- 

 ing for the naming of the above com- 

 mittee followed at once. In addition, 

 Mr. Sandahl read a letter from Albert 

 Pochelon regarding publicity for flo- 

 rists to be gained through the coming 

 visit of George Beban in his vaudeville 

 playlet, "The Sign of The Rose"; an 

 offer from J. F. Ammann, of Edwards- 

 ville, 111., and H. V. Swenson, of Chi- 

 cago, national organizers for the S. A. 

 F., and a letter from Dr. Walter A. 

 Moore, of the Hollywood Gardens, ex- 



pressing his regret at being unable to 

 be present. 



This was followed by informal talks 

 by various growers and retailers, among 

 those called upon being Wallace Beall, 

 of the Beall Greenhouses, at Yashon 

 Island; Frank Chervenka, of the Wood- 

 land Park Floral Co.; A. B. Matthieson, 

 John Van Alst, Thomas Wylie and 

 George Trafton. These were the grow- 

 ers. Felix Rosaia; William Holmes, of 

 the Hollywood Gardens; Dr. Francis A. 

 Allen, of the Pinehurst Floral Shop; 

 Harry Crouch and A. Moore, of the 

 Woodlawn Flower Shop; Carl E. Melby, 

 of Melby 's Flower Shop, and William 

 Goldsbary were the retailers who spoke. 

 Fred W. Gust, Pacific coast representa- 

 tive of the McCallum Co., Pittsburgh, 

 and E. A. Aldrich, of the M. Rice Co., 

 Philadelphia, spoke for the knights of 

 the grip. 



Distinctive Decorations. 



Cooperation in the decorating of the 

 banquet room led to the production of 

 one of the most beautiful works of this 

 sort ever seen here. The tables were 

 grouped about a hollow square in 

 which stood three fountains and two 

 benches of spring flowers, flanked by 

 ferns and greens. On the speakers' 

 table stood a tall silver vase of Colum- 

 bia roses and at the opposite end was 

 a lower basket of the same flower. On 

 the long tables were centerpieces of 

 daffodils, Ophelia roses and greens. 

 The tablecloth was strewn with daffo- 

 dils. The walls were a mass of salal, 

 Oregon grape and spring fruit blos- 

 soms. The Columbia roses were grown 

 by the Hollywood Gardens. F. J. Bell 

 supplied the daffodils and spring blos- 

 soms; the greens were brought in by 

 Messrs. Rodda and Sherbac; the cen- 

 terpieces came from Rosaia Bros, and 

 the Hollywood Gardens and Kenney's 

 Home of Flowers supplied the foun- 

 tains. The decorating was done by 

 Fred W. Gust, W. D. Desmond; William 

 Goldsbary, of Kenney's Home of Flow- 

 ers, and G. Peterson and A. Moore, of 

 the Woodlawn Floral Shop. Punch of 

 unusual merit in these days of the 

 eighteenth amendment was supplied by 

 Felix Rosaia. 



Those in attendance at the banquet 

 were: Growers: S. Holcroft, P. Hirle- 

 man, Frank Chervenka, Ralph Rich- 

 ardson, W. D. Desmond, John Van Alst, 

 S. Johnson, Wallace M. Beall, Allen 

 Beall, Frank Bell, Fred Gasch, Chris 

 Joehinsen, E. M. Goldsack, Walter A. 

 Scott, Joseph Stuber, James Wylie, 

 Thomas Wylie, F. W. Winters, Mack 

 Reese, H. M. Hansen, C. H. Benson, 

 George M. Trafton, Gus Burkman, 

 Henry Hammerlund, Gene Sandahl, J. 

 McMonies, Ernest Meyers, Leonard 

 Johnson and A. B. Matthieson. 



Retail trade: Thomas Rhoades, David 

 L. Jones, Harry A. Crouch, Felix 

 Rosaia, Gus Peterson, William S. Golds- 

 bary, Sylvester Meucci, Carl E. Melby, 

 Bert Linegar, David Lenchner, A. 

 Moore, Albert Ramage, Russell L. 

 Jones, E. C. O'Neil, Dr. Francis A. 

 Allen, E. W. Clark, N. B. Healey, Wil- 

 liam F. Holmes and Lambert E. Peder- 

 son. 



Travelers and press: Fred Gust, E. 

 A. Aldrich, W. F. Vander Schoot, M. 

 A. Snow and H. B. Mills. 



The committee named on arrange- 

 ments is to report its findings soon and 

 permanent organization is expected to 

 be under way beffljQ the pending visit 

 of J. F. Ammann dnd H. V. Swenson. 



