50 



The Florists' Review 



Apbil 28, 1921 



tleyas enough for all at the price. 

 Callas and giganteums are selling well, 

 because llic supply is limited. 



Ferns are becoming so scarce that $6 

 per thousand is being quoted by some of 

 the dealers. Otherwise the greens sit- 

 uation is quiet. 



The weather will have a great deal 

 to do with the market for Mothers' 

 dav. Thus far it has been a most un- 

 usiial spring, with alternate spells of un- 

 seasonable warmth and abnormal cold. 

 Last week a cold wave checked produc- 

 tion; earlv this week a heat wave 

 hastened it. A hot spell might upset 

 all calculations as to Mothers' day 

 crops, or another cold wave might do 

 nearly as much to throw plans out of 

 gear. Cool weather is desired, for the 

 sake of quality. 



Back to Normalcy. 



There arc a great many factors which 

 influence the price of flowers and it is 

 not so simple as it might seem to figure 

 how current prices compare with those 

 of the past. A larger supply at one 

 time than another would affect the 

 average price; quality also would, exert 

 a marked influence on prices. _ But, 

 taking all things into consideration, it 

 is the consensus that present average 

 wholesale prices are from twenty-five 

 to thirty per cent below those of a year 

 ago. It puts the growers back to nor- 

 malcy in the matter of income, although 

 operating expenses are not yet greatly 

 reduced. 



Coal for Next Season. 



The big growers are contracting for 

 coal for next season. The price, while 

 slightly below what they paid this sea- 

 son, still is high. 



Growers who use Pocahontas are pay- 

 ing $3.50 per ton at the mine. Last 

 year's price was $3. but it was ad- 

 vanced under the contract, by wage 

 changes, to $3.65 and $3.95. Years ago 

 the same coal cost as little as 90 cents 

 per ton. 



Growers who use southern Illinois 

 coal are contracting at $3.45 per ton. 

 Last year's contracts were at $3, but 

 wage advances resulted in the cost of 

 the coal actually being $3.55, if the 

 growers got it when they needed it; as 

 a matter of fact, many of them paid 

 twice the contract price to get spot 

 coal when they were short. 



Various Notes. 



The meeting of the Chicago Florists' 

 Club May 5 is expected to crowd the 

 regular quarters at the Hotel Randolph. 

 The University of Illinois students who 

 presented the play, "The Florist 

 Shop," before the Illinois State Flo- 

 rists' Association at T'rbana last month 

 are coming up to repeat it for the 

 benefit of Chicago florists. The few 

 Cliicagoans who saw it downstate have 

 been loud in their praises of the per- 

 formance, and a crowded house is an- 

 ticipated. The stage setting, which is 

 that of a flower shop, will be provided 

 by the A. L. Randall Co. Secretary 

 Lautensehlager will send tickets of ad- 

 mission to members of the club. 



The directors of the Allied Florists' 

 Association held a meeting April 2,1 at 

 which the expenditure of $2,000 for 

 Mothers' day advertising was author- 

 ized. Most of it is to go into the daily 

 papers May (5 and 7. but a part of the 

 appropriation is to be iised to supply 

 an attractive envelope stuffer which 

 the Western Union h.'is offered to en- 



Order Now for 



Mothers' Day 



Mothers' Day Prices 



ROSES 



Rutsell, New Crop. Very Good Per 100 



Select Long $20.00 to $26.00 



Choice Medium 12.00 to 15.00 



Good Short 8.00 to 10.00 



Premier Per 100 



Select Long ti20.00 to $25.00 



Choice Medium 12.00 to lo.OO 



Good Short 8.00 to 10.00 



Columbia Per 100 



Select Long $20.00 to $25.00 



Choice Medium 12.00 to 15.00 



Good Short 8.00 to 10.00 



Ophelia, Sunburtt, Maryland, Double White 

 Killarney and Hoosier Beauty Per 100 



Select Long $15.00 to $20.00 



Choice Medium 10.00 to 15.00 



Good Short 8.00 



Per 100 

 CARNATIONS Fresh Fancy Stock $12.00 to $15.00 



SWEET PEAS Fancy Spencer 2.00 to IJ.OO 



Y ELLOW DAISIES Choice 2.00 to 3.00 



VALLEY 8.00 to 10.00 



PEONIES Extra Fine Perdoz. 1.50 to 2.00 



SNAPDRAGON Choice. Pink doz. 1.00 to 1.25 



Select, Fancy doz. 1.50 to 2.00 



PANSIES Per Dozen Bunches 1 .60 



ADIANTUM PerlOO l.SOto 2.00 



ASPARAGUS and SPRENGERI 



Per Bunch ,25 to .50 



FERNS Per 1000 6.00 



GALAX Per 1000 2.00 



SUBJECT TO MARKET CHANGE 



Onr Motto: "Nothing U too much trouble to picaac a dutomcr." 

 L. D. Phone Central 3373 164 N. Wabash Ave., CHICAGO 



