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The Florists^ Review 



APBIL 28, 1921 



A. E. F., has returned to his old posi- 

 tion. J. H. P. 



Vegetation this year, owing to the 

 unusually early warm weather, is far in 

 advance of normal. This has affected 

 not only shrubs and trees, but tulips 

 also. The Darwin and cottage tulips 

 form the greater part of the tulip dis- 

 play at the New York Botanical Gar- 

 den, Bronx park, and usually are at 

 their best from the middle of May to 

 the first of June. This year, however, 

 the earlier varieties were in bloom last 

 week, and the next two or three weeks 

 will sec the flowering of the entire col- 

 lection, so that the display will prob- 

 ably bo finished at about the beginning 

 of the flowering period of these tulips 

 in normal years. There are two dis- 

 plays of tulips; one located in the beds 

 in the court of conservatory range 1, 

 but a short distance from the terminus 

 of the Third avenue elevated, the other 

 in the horticultural gardens on the 

 southern boulevard, almost opposite 

 Fordham hospital. 



PHILADEUHIA. 



The Market. 



The big men who control the destinies 

 of the cut flower market have been de- 

 voting their energies tOAvard increas- 

 ing the sales to tlie retail stores at the 

 expense of the street men. They aim 

 to do this by calling in extra shipments 

 wherever necessary to keep the supply 

 steady and by giving the retailers 

 every opportunity to secure and fill or- 

 ders. Their efforts have been success- 

 ful. There is little difiiculty in finding 

 a market for the best stock at fair 

 prices. It is the medium and low grades 

 of stock that require care in handling 

 to advantage. Take sweet peas, for ex- 

 ample. Perhaps one-quarter of those 

 now coming into this market are fine 

 and sell readily at good prices. The 

 fancy colors are especially desirable. 

 About one-half of the peas are of me- 

 dium grade. Thay can be used in many 

 of the stores when they are fresh, at 

 noderate prices, when they are offered 

 at the right time and in the right way. 

 The remainder are poor and can only be 

 used by some of the stores now and then, 

 and at low prices. It would be much 

 easier to job them to the street men for 

 a song, but it would be bad business 

 under existing conditions, and the 

 wholesalers arc doing their work well. 



Business for the week ending April 

 i!3 was fair for the season, though not 

 (|uite so active as during the previous 

 week. The supply of sweet peas and 

 roses was heavy. Carnations were not 

 so plentiful. There is a good deal of 

 snnpdragon and it is popular at moder- 

 ate prices. 



The heavy frost that so closely fol- 

 lowed Easter ruined most of the out- 

 door lilac. 



St. Leonards. 



The Lord & Burnham Co. has trans- 

 ferred the property at St. Leonards sta- 

 tion, on the Newtown branch of the 

 Philadelphia & Reading railroad, to the 

 St. Leonards Farms Co. Frederick 

 Newman, formerly member of the flo- 

 rists' firm of Newman & Legg, at Man- 

 asquan, N. J., is to manage the place. 



A start has already been made. To- 

 matoes have been planted in the 72x 

 600-foot greenhouse on the place. 



This news is a distinct surprise to the 



Flowers For Mothers' Day 



Without a doubt, ROSES will offer you a better 

 chance for Mothers' Day than anything else on the list. 

 You can buy good ROSES for less money than what you 

 have to pay for Carnations. You can handle ROSES 

 with less risk, and you will find that you can sell 

 them just as readily as white Carnations, or any 

 other white flower. 



Roses you can buy practically at no advance in price. 

 We will have a large supply of the better varieties, such 

 as RUSSELL, COLUMBIA, HADLEY, PREMIER 

 and DOUBLE WHITE KILLARNEY. 



BEAUTIES in quantity of a quality as fine as any 

 that you can get at this time of the year. 



A large supply of very fine SNAPDRAGON. 



ORCHIDS, VALLEY, GARDENIAS and YELLOW 

 DAISIES. 



In CARNATIONS we offer you the Best coming to 

 the Philadelphia Market. We accept orders for CAR- 

 NATIONS IN ASSORTED COLORS ONLY. 



Encourage the sale of all kinds of flowers for Mothers' 

 Day, and you have a better assurance of getting a suf- 

 ficient supply to take care of the demand. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Bnnches: 1201-3-5 Rae« St. 



WASHINGTON * rill-fcAUIiL.a FTIA 



Mention Th« Btrlcw when you write. 



BERGER BROTHERS 



Peonies, Carnations, Sweet Peas, 

 Valley, Lupines and Snapdragons. 



ORDER EARLY, PLEASE. 



1609 Sansom Street PHILADELPHIA 



Our demand is greater than our supply; we 

 need more shippers of good flowers. 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto "The Golden Rule" 1615 Ranstead Street, Philadelphia 



.street. It was thouglit that this place 

 would be planted with roses, for which 

 purpose it was designed. It is now 

 rumored that carnations and sAveet peas 

 will follow the tomatoes. St. Leonards 

 has created a great deal of interest in 



the floral world for a year and a half. 

 Built for a company that did not mate- 

 rialize, St. Leonards has been the sub- 

 ject of careful calculation for some of 

 our brightest business minds. Built 

 with a degree of perfection never be- 



