76 



The Florists^ Review 



X^IL 28, 1»21 



t 



Pacific Coast Department 



I 



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LOS ANGELES. 



The Market. 



Not for several years has the ship- 

 ping business out of Los Angeles been 

 so poor as it is just now. Much of the 

 stock goes south and east, where the 

 cotton and mining interests are now in 

 such bad shape that business has 

 slumped and consequently flowers are 

 not much in demand. Mothers' day will 

 doubtless stimulate things temporarily, 

 but there is little to hope for in a gen- 

 eral way. Gladioli are coming in and, 

 as usual, the early flowers sell at a 

 good price. There is the usual large 

 cut of statice and pink strawflowers 

 that is always on hand before Decora- 

 tion day. Hoses are arriving in fine 

 shape. Valley and orchids are plenti- 

 ful. Bulbous stock is about over for 

 the season. Retailers are a little bet- 

 ter off than wholesalers, but the busi- 

 ness is not brisk and funeral work 

 forms the mainstay. 



Various Notes. 



The Westrem Garland Florists arc 

 making considerable changes in their 

 store with a view of having more space 

 in the display room. As the result of 

 the removal of a partition and the re- 

 iirrangement of the workroom, the 

 store looks much larger, needed space 

 is obtained and increased facilities for 

 handling their business are provided. 

 It was the intention of the partners to 

 postpone this change until the slack 

 season in summer, but, owing to in- 

 creased business, it became necessary 

 to have more room at once. They are 

 to be heartily congratulated on the 

 showing they have made in so short a 

 time and it is another instance of what 

 can be done by close attention to busi- 

 ness. 



The sunken-garden table decoration 

 at the Ambassador hotel recentlj', ar- 

 ranged by the Alexandria Florist, was 

 nn elaborate and successful one. Mir- 

 rors were used to represent lakes and 

 flower beds of begonias, cinerarias and 

 other such pot plants were worked out. 

 Small kcntias also were used with fine 

 effect. 



George Eischen and his friend Cur] 

 Urose iiave long been star meniliers of 

 the gun club and now Hunter Graham, 

 of the Alexandria Florist, and J. Hardy, 

 ■)f the Dostal-Wolters Flower Sho]), liave 

 joined. 



Fine jjrogress has been ma<le in his 

 new place at Inglewood by Frank 

 Warner and practically the whole place 

 is now planted and under irrigation. 

 Some splendid be<ls of Spanish iris 

 were noted and Darwin tulips were 

 also at iho'iT best on a recent visit. 

 Fmperor, (Jolden Spur and other })opii- 

 l.'ir daffodils have mad(> an excellent 

 growtli since flowering, as well as the 

 novelties along this line. (iladioli 

 arc fine and are coming in large quanti- 

 ties and a large acreage not needed for 

 flowers this season has. been set out to 

 grape and fie cuttings. Mr. Warner 

 disjjoses of his stock at the American 

 Florists' Exchange. 



Gebhard Prechtl, of Prechtl & 

 Woitella, is planting out a large quan- 



tity of Gladiolus Schwaben at the 

 Montebello nursery. 



Albert Goldenson is handling the en- 

 tire' output of one of the San Diego 

 growers of statice and strawflowers. 

 These are shipped ready made up into 

 bouquets and wreaths. They make an 

 elegant show at the Third street store. 



The store of Walter Armacost & Co. 



is the rendezvous for rose buyers and 

 almost everybody in the trade may be 

 seen there in the morning when the 

 stock is first opened up. A fine cut of 

 beautiful flowers is in now. 



C. Gutting, of the Superior Dahlia 

 Gardens, has added another large piece 

 of ground for this crop, nearly doubling 

 the size of the Figueroa street place. 



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ROSES 



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FOR 



Mothers' Day 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL 



Oldest and Mott Experienced Shippers in California 



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