106 



1 he Rorists' Review 



Apkil 28, 1921 



j^k* florlata whose oaxtLa asw»»r on tbe ?•«•■ eaurrylnc tills liMUl, ar* pr«p«r«d to tm ordsm 

 froiEt T^tKv fflortsts for local doUvonr ob tlie usual imm1s« 



Among these orders 

 ju^ leaving the ^ore 

 of 



John Breitmeyer's Sons 



DETROIT 



There are many for 

 Brother Members of 

 the F. T. D. 



Address all orders 



1314 Broadway 



SAN FRANCISCO 



DARBEE'S 



1 036 HYDE STREET 



Larger Stock Choice^ Flowers 



We want your F. T. D. Orders, large and small. 

 We work diligently to get them for you. 



QUALITY AND SERVICE. OUR MOTTO. 



mciits ill hand liail pverytliiiifi; readj- 

 lor tlic oix'iiinjr, Af)ril 2.S. Tlie ques- 

 tion conci'rniiijj tlie aiipropriation for 

 Motliors' day adviTtising was taken up 

 and fully discussed. An appropriation 

 of $()00 Avas made, this to be handled 

 by the advertisinjj committee. 



The Western Union Telegraph Co. 

 made it known, in a letter, that it 

 would place in each telegram, received 

 and delivered by messenger, a card ad- 



vising its ]>atrons of Mothers' day and 

 that the telegraphing of flowers to all 

 ])arts of the country by the florists would 

 1)0 liandled by the company. The com- 

 inittee at once ordered 10,000 cards 

 l)rinted, more to be printed if required, 

 and sent to the office by the committee 

 for use, beginning May 1 or sooner if 

 advisable. Outside of that way of ad- 

 vertising the day, the committee de- 

 cided to use only the daily press. This 



committee, consisting of eleven, has 

 only one more month to serve. A new 

 committee will be appointed by the St. 

 Louis Florists' Club at its next meet- 

 ing, May 12. 



The "Say It with Flowers" week at 

 the Missouri theater, beginning April 

 23, was in charge of J. J. Beneke, 

 secretary of the publicity committee, 

 with the assistance of the local retail- 

 ers, wholesalers and the park depart- 



