Mat 6, 1921 



The Florists^ Rcvkw 



23 



incident to the war. He indicated that 

 he probably would not contest the suit. 



Mae Murray is being starred in "'Vhe 

 Gilded Lily" at the Majestic Theater 

 here and through the cooperation of the 

 florists and manager a new and unusual 

 advertising stunt is being enacted. The 

 manager of the theater visited the vari- 

 ous leading florists and presented them 

 with large cards bearing tneir names and 

 compliments. These were placed on the 

 many baskets furnished gratip by the 

 florists and Saturday, April 23, the iouoy 

 of the theater was a mass of nowers, 

 ranging from hampers of snapdragons, 

 roses, etc., to large baskets of gilded 

 calla lilies. 



E. D. Ludwig, secretary of the Colum- 

 bus Cut Flower Growers' and Dealers' 

 Association, says it has raised $550 for 

 advertising, besides the individual adver- 

 tisements for Mothers' day. The organ- 

 ization has at present twenty-three 

 members. 



The wedding of Virginia Heiner at 

 the Broad Street Presbyterian church 

 was a gorgeous affair and was a credit 

 to T. J. Ludwig 's decorators. The bride 

 carried a bouquet of orchids, valley and 

 Sunburst roses, while the seven atten- 

 dants wore corsages of different colors. 



I. Bayersdorfer, of H. Bayersdorfer & 

 Co., Philadelphia, opened up at the Chit- 

 tenden with a fine display last week and 

 booked a good many orders. 



Julia's Flower Shoppe, although 

 limited to space, reports a good business. 



The McKellar Co. has been busy with 

 funeral work as well as with the decora- 

 tion at the new factory of the Felber 

 Biscuit Co. J. W. T. 



OMAHA, NEB. 



The Market. 



There was a great change in the mar- 

 ket last week. Stock was scarce. Car- 

 nations were in strong demand, but they 

 were none too plentiful. None of the 

 lapger growers are going to hit a crop 

 for Mothers' day. 



In roses, Premier and Columbia had 

 the best call, but there was no surplus 

 in any of the varieties. The demand 

 was firm. The growers are doing their 

 best to meet the trade demand for Moth- 

 ers' day. 



The late Easter lilies were about over, 

 although a few formosums were still 

 coming in. Callas arrived in quantity 

 and were cleaned up daily. The retail- 

 ers are falling back on callas to help 

 out in the big spray work. Sweet peas 

 fell off rapidly. One large grower 

 claimed the supply has fallen off thirty 

 per cent. Good peas found a ready 

 sale. 



Spanish iris from California moved 

 nicely. Snapdragons of fine quality 

 were to be had. Marguerites were plen- 

 tiful. The supply of Dutch bulbous 

 flowers was comparatively small, as in- 

 door supplies were entirely exhausted 

 and only a few growers have them out- 

 doors. Darwins were on the market all 

 week. Pride of Haarlem seemed to be 

 leading the Darwins. Pansies seemed 

 abundant. 



Various Notes. 



J. F. Wilcox & Sons are cutting some 

 fine gladioli, especially Francis King and 

 Pendleton. These find a ready sale. 



C. G. Hargadine, of Florence, is grow- 

 ing some extra nice Darwins and de- 

 serves much credit for his Mrs. Moon 

 and Farncombe Sander. Ho has no 



trouble in disposing of them at $8 and 

 $10 per hundred. 



Hess & Swoboda are cutting a good 

 supply of lupines and hunemania. These 

 are meeting with a popular demand and 

 work up fine in dinner baskets. 



The Christ Child Society had their 

 flower tag day Saturday, April 30. It 

 proved highly successful. The girls put 

 out over 40,000 flowers before noon, and, 

 although there are no reports on the 

 net proceeds, it will be sure to turn out 

 gratifying. 



Lewis Henderson opened for business 

 Monday morning. May 2, in his new 

 store at 1519 Famam. 



All florists' shops in Omaha will close 

 all day Sunday, beginning with Sunday, 

 July 3. Circulars are being sent out 

 to the trade and to the public to advise 

 them of the Sunday closing. Sunday, 



duces has been seen in the flower mar- 

 kets in all parts of the country, namely, 

 heather. Mr. Wilcox is standing in a 

 patch at Montebello, wherj five acres are 

 devoted to this plant. He is holding a 

 visitor of his, Miss Suzanne Miller, 

 daughter of A. Miller, of the American 

 Bulb Co., Chicago, who made recently 

 an interested inspection of the Wilcox 

 establishment at Montebello. 



PITTSBURGH, PA. 



The Market. 



Business conditions were practically 

 normal last week. The demand and the 

 supply were evenly balanced and this 

 naturally kept prices a little higher. 



The outlook for Mothers' day is good, 

 although the demand for carnations far 



Suzanne Miller Inspects Heather at Montebello with Roy F. Wilcox. 



May 1, marked the first funeralless Sun- 

 day. This is in accordance with a city 

 ordinance forbidding Sunday funerals 

 except in case of death from a conta- 

 gious disease or the funeral of an over- 

 seas soldier. T. E. E. 



AMONG THE HEATHEE. 



Conspicuous among the florists who 

 have followed Horace Greeley 's advice 

 and prospered thereby is Roy F. Wil- 

 cox, one time of Council Bluffs and now 

 of Montebello, Cal. Mr. Wilcox is as 

 industrious in behalf of his foster state, 

 moreover, as though he were one of its 

 native sons. Not long since he was 

 elected president of the California Asso- 

 ciation of Nurserymen, which is one of 

 the most active organizations of the 

 trade. Now he is an important member 

 of a committee promoting a wonderful 

 exhibition at Los Angeles, to show to 

 all visitors what the state of California 

 can do horticulturally and floriculturally. 



One of the things that the state pro- 



exceeds the supply. The cut flower sup- 

 ply at present includes American Beau- 

 ties, Columbia, Premier, White Killarney 

 and Richmond roses; carnations; Easter 

 and calla lilies; snapdragon; valley; 

 sweet peas; jonquils; Spanish iris; 

 tulips, and yellow daisies. Orchids were 

 plentiful last week and sold at moderate 

 prices. Asparagus plumosus and Spren- 

 geri moved out rapuily. The southern 

 plumosus helped take care of the demand 

 for these articles satisfactorily. 



From the demand for cut flowers, it is 

 quite certain that Mothers' day this 

 year will at least be on a par with tlat 

 of last year. Prices will be practically 

 the same as those of last year. 



Various Notes. 



The Pittsburgh Cut Flower Co. has 

 been offering for sale some wonderful 

 gladioli and the demand for them at 

 this season of the year has been excep- 

 tionally good. 



The death of Mrs. J. J. Fuchs, wite 

 of Jacob J. Fuchs, on Carson street, 



