26 



The Florists^ Review 



Mat S, 1»21 



/ 



Published erery Thursday by 

 The Florists' Publishing Co., 



600-660 Caxtoa BaildlnK, 



B06 South Dearborn St., Chicago. 



Tel., Wabash 8195. 



Rafrtstered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the poet-omce at Chi- 

 caKo, 111., under the Act of March 

 3. 1879. 



SabscrlpUon price, S2.00 a year. 

 To Canada, $3.00; to Europe, |4.00. 



Adyertlsingr rates quoted on 

 request. Only strictly trade ad- 

 TerUsins accepted. 



tl 



RESULTS. 



We give them. You get them. 



We both have them. 



A FLOKIST who gives unlimited credit 

 is not likely long to have it himself. 



Now comes a big bedding season. 

 Nothing but bad weather will keep this 

 from being a good year for those who 

 sell bedding stock. 



In many a provincial city the use of 

 flowers still is principally for funerals, 

 but it wouW be a sorry prospect if there 

 were no room for growth. 



Business with our trade never was 

 better, compared to what it is in other 

 lines. The appreciation and u.se of flow- 

 ers is more general than ever before. 



Theee seems no possibility tliat col- 

 lections will be better in the summer 

 than they are now. Better keep after 

 your slow accounts through May and 

 June. 



The thirteenth annual exhibition and 

 meeting of the American Sweet Pea So- 

 ciety will be held at the Museum of 

 Natural History, New York, June 25 

 and 26. 



The jewelers and confectioners are 

 going after Mothers' day business stren- 

 uously this year. With equal effort flor- 

 ists should be able to hold the day as 

 their own. 



This week, J. F. Ammann, secretary 

 of the National Flower Growers' Asso- 

 ciation, leaves on a "swing around the 

 circle" westward, to assist in launching 

 local organizations in the principal cities 

 where florists are not now banded to- 

 gether. 



"We like the way," writes one of the 

 trade's best houses, "The Review keeps 

 advising its readers to keep their bills 

 paid up and to use business stationery." 

 Many of the concerns best worth dealing 

 with charge retail prices to all who do 

 not use printed letterheads showing trade 

 connections. 



A OUSTOMEK recently asked a florist 

 for the plant known at the customer's 

 former home as a-brick-a-day. Question- 

 ing and recourse to the pictures in some 

 trade catalogues identified the quest as 

 for Ampelopsis Veitchii. But they must 

 have good growing conditions where the 

 Boston ivy climbs a brick a day! 



The damage by the recent freeze to 

 the flowering shrubs has increased the 

 demand on the florists for pot plants in 

 the sections affected. 



The maintenance of good business in 

 flowers when other lines were dull au- 

 gurs the possibility of a short supply 

 when general conditions are more pro- 

 pitious. 



Waste has caused the failure of many 

 a small florist. Be sure you are not 

 paying for a lot of string, paper, pins, 

 greens and other supplies for which you 

 get nothing from your customers. 



The American Sweet Pea bulletin for 

 1921 carries short articles of much in- 

 terest by George W. Kerr, Charles El- 

 liott and WiUiam Gray, as well as the 

 schedule and rules for its exhibition in 

 June. 



The difference between the florist who 

 has built up a big busmess and the one 

 who has only a small one to show for 

 years of work is sometimes in their op- 

 portunities, but usually an the amount of 

 effort they have put in. 



"It certainly is remarkable the way 

 growers are taking hold of the new 

 association, ' ' comments the secretary of 

 the Ohio branch, L. C. "Vinson. Never 

 has an organization in the trade sprung 

 into real activity so quickly. 



There are some good openings for flor- 

 ists to act as correspondents for The Re- 

 view in those cities not now represented 

 in the news columns. If you are in such 

 a city and you get around among the 

 trade each week, write the Editor about 

 it. 



IMPBOVB EXPRESS SERVlCiL 



A campaign has been started by the 

 American Railway Express Go. to keep 

 down the number of shipments which 

 find their way to "on hand" depart- 

 ments, because the addresses are inac- 

 curate or incomplete, or because of can- 

 cellation of orders or some other dis- 

 agreement between shipper and con- 

 signee. An energetic effort is being 

 made to clear up the undeliverable mat- 

 ter found in the "on hand" rooms of 

 the express company and at the "right 

 way" meetings of the express em- 

 ployees, throughout the country, the sub- 

 ject is receiving special attention. 



It is the opinion of operating heads 

 in the express business that the growth 

 in number of "on hand ' ' shipments is 

 a handicap to improvement in the ex- 

 press service. Practically every industry 

 is interested in prompt delivery of goods 

 and the carrier is seeking the coopera- 

 tion of the shipping public to remove 

 the heavy burden which the storing and 

 care of "on hand ' ' shipments involve. 

 It is found that a large number of 

 claims and annoying controversies are 

 directly chargeable to the abuse of the 

 "on hand" privilege. 



While it is a decided advantage to the 

 transient shipper to have the express 

 carrier hold his goods for him until he 

 arrives and to do this without added ex- 

 pense, it was not intended that regular 

 express patrons would ask or expect the 

 carrier to store their goods while some 

 argument between shipper and consignee 

 was being settled. The express com- 

 pany does not generally charge for stor- 

 ing shipments, but some such step may 

 be taken unless the situation improves. 



In seeking the cooperation of the 



shippers, the transportation company 

 lays emphasis upon the importance of 

 every shipper having the consignee's full 

 name and address, street and number, 

 plainly stenciled or otherwise marked, 

 on each piece he sends by express. It 

 is equ^y important, the carrier points 

 out, that each shipper show his name 

 afld address clearly on each piece of a 

 shipment. 



That consignees should accept deliv- 

 ery of shipments tendered and not leave 

 them on the carrier's hands is the con- 

 tention of the express company in this 

 campaign. This should be done even if 

 shipments are offered in bad order, for 

 then the consignee can dispose of them 

 to the best advantage and thereby re- 

 duce the loss to the lowest possible fig- 

 ure. Shippers and consignees are urged 

 to give special attention to postal no- 

 tices sent out by the carriers to both 

 of them, when a shipment cannot be de- 

 livered by an express driver, for any rea- 



son. 



When a shipper is informed by the ex- 

 press company, through the usual postal 

 notices, that the consignee to whom he 

 sent his goods has refused to accept 

 them, it will facilitate matters if he will 

 give prompt and definite instructions 

 for the disposal of the shipment in ques- 

 tion. 



BUSINESS IS GOOD. 



Any florist who finds local demand 

 below his needs will be able to dispose 

 of surplus stock if he lets the trade 

 know what he has to offer. Like this: 



I am sold out of pansy plants; the little ad in 

 The Review surely has brouKht me a lot of 

 business.— Henry Swaby, St. Charles, 111., April 

 26, 1921. 



Returns from my ads in The Review have 

 been excellent, though business is nothing like 

 last year.— C. E. Majors, Denison, Tez., April 

 25. 1821. 



If you hear a man complain of the 



cost of advertising you can be pretty 



certain he spends a good bit of money 



elsewhere than in The Review. 



BUSINESS EMBABSASSMEirrS. 



Akron, O. — Joseph Levine and H. W. 

 Grossberg, proprietors of the store of 

 Grossberg & Cahill, filed a voluntary pe- 

 tition in bankruptcy April 29. Assets 

 were scheduled at $3,000 and liabilities 

 at $21,210.18. A meeting of creditors 

 has been called for May 14, to be held 

 at the oflSce of Harry L. Snyder, referee 

 in bankruptcy, room 316 Metropolitan 

 building, Akron, 0. 



New York, N. Y.— H. W. Doughten, 

 Inc., seedsmen, 50 Pearl street, has filed 

 schedules in bankruptcy with liabilities 

 of $1,016,836, of which $558,431 are se- 

 cured claims, and assets of $489,339, the 

 main items of which are stock, $280,- 

 683; stocks and bonds, $129,196; un- 

 liquidated claims, $40,395; accounts, 

 $11,641; notes, $13,341, and real estate, 

 $9,825. Among the secured creditors are 

 Mechanics' and Metals National bank, 

 $59,500; William Schall Co., $65,000; 

 New Jorsov Title Guarantv & Trust Co., 

 $32,703; S'eaboard National bank, $22,- 

 .■^OP; Corn Exchange National bank, 

 $19,520, and Guaranty Trust Co., $22,260. 



Frankfort, Ky. — Louis D. Singer, who 

 some time ago filed a petition in bank- 

 ruptcy, has filed his final account and 

 a meeting of creditors has been called 

 for May 5 at the office of the referee. 

 There are no assets. 



