■ ' *>\iA -"^- f* ™^~^-'' 





46 



The Florists' Review 



Mat 6, 1921 



New Beautiful Creations 



•IN- 



CHIFFONS AND NOVELTIES 



They comprise most interesting offerings 

 for spring weddings, from a standpoint 

 of design and quality. 



M. H. LEVINE CO. 



874 Broadway New York City 



ELCO BRAND OF RIBBONS 



eleven roses, in lieu of the customarj 

 dozen. He had received a telephone mes- 

 sage from a recipient of one of these 

 odd numbers. She complained that she 

 tiad received only eleven roses. She was 

 advised that this number had been or- 

 dered by the donor. This ordering of 

 odd numbers showed the buyer's indi- 

 viduality. 



Mr. Letson also said that nearly every- 

 one crowded flowers too much when ar- 

 ranging them. He failed to see beauty 

 in arrangements where each flower could 

 not show its individuality. Some retail- 

 ers wanted to sell a likely purchaser as 

 many flowers as possible at one time. 

 These customers came back but seldom, 

 whereas those who had been sold smaller 

 orders could be depended upon to come 

 back frequently. He said it is not good 

 policy, no matter what some might say, 

 to sell more flowers than were needed 

 just for the mere sake of making a big 

 sale. It did not pay in the end. 



The use of ribbons on plants and 

 baskets was condemned by the speaker 

 in no uncertain terms. He referred to 

 recent visits to numerous stores in New 

 York and other places where he had 

 seen the much beribboned hydrangeas 

 and other plants. There might be uses 

 for ribbon, but it was not on a well 

 grown and flowered plant. When he 

 did use ribbon, it was of the more showy 

 type and not crepe or silk. The way 

 wretchedly grown plants were dolled up 

 with ribbons was ridiculous and some- 

 times almost pitiful. Color arrange- 

 ments were referred to and lavender and 

 orange, such as lavender sweet peas and 

 orange calendulas, were suggested as 

 one of the most pleasing. The scatter- 

 ing of greenery on tables after flowers 

 had been arranged was roundly con- 

 denmed as utterly uncalled-for and out 

 of place, which, however, many had 

 come to accept as a necessity. The 

 speaker showed how to arrange narcissi 

 and other flowers on the exhibits table 

 and gave many more hinte which were 

 both valuable and practical. After a 

 few minutes spent in discussing some of 

 the points he had made, he was accorded 

 an enthusiastic vote of thanks. Refresh- 

 ments were served and the meeting ad- 

 journed at 10:45 p. m. 



Various Notes. 



The great exhibition of New England 

 native orchids staged by Albert C. Bur- 

 rage, of Beverly Farms, in Horticultural 

 hall closed April 27. It proved a potent 

 attraction and was visited by over 20,000 

 people. 



Louis D. Bryant, for many years a 

 representative of A. H. Hews & Co., of 



A beautiful, green enameled, adjustable 



Plant Stand 



It has a range in height from 26 to 52 

 inches, and you will find it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout, 

 A beautiful ornament for any store. 



Price - - $3.00 each 



Percy Jones 



Wkoleiale Cat Flowers and Florists' Supplies 



30 East Randolph Street 

 Chicasro - - Illinois 



OW 



REFRIGERATORS for aO Purposes 



I4«nd for Catalorae 

 llcCr«yRrfrit«f»t»rC«.21MUlMSt.tisJ«llTaklW. 



discriminating 

 women — 



always go to the florist 

 who exercises care and 

 dilisrence in filling an 

 order. 



^ Florists who use these 

 classic, yet inexpensive 

 waterproofed wood fi- 

 ber jardinieres for their 

 potted plants, ferns, cut 

 flowers and decorative 

 purposes display a keen- 

 ness to satisfy their cus- 

 tomers — 



C^You, too, can enjoy 

 an added prestige and 

 at the small cost of but 

 a few cents per plant— 



^Send for details re- 

 gArding our trial order 

 proposition. 



Mono Service Co. 



NEWARK, NEW JERSEY. 



