48 



The Florists' Review 



Mat 6, 1621 



izes in fruit and rose stoekfl. He ezi>eet8 

 to be awaj for two or three months. 



April proved to be a cool month. It 

 held pretty true to its reputation for 

 showers, coming in weeping and going 

 out in a driving northeast rain storm. 

 The precipitation of the past few days 

 has helped to square off some of the 

 accumulated deficiency for the year and, 

 on the other hand, the cold weather has 

 reduced some of the excess of tempera- 

 ture for the year. 



Edward Welch, son of Patrick Welch 

 and for the last four years with . the 

 firm in the wholesale cut flower busi- 

 ness, thinks he sees more money in the 

 automobile business and has therefore 

 entered it. 



Business with Thomas F. Calvin, Inc., 

 has picked up surprisingly since T. F. 

 Galvin, St., joined hands with his son 

 April 1. The firm has a large, well 

 equipped store near the wholesale 

 markets, where rentals are much lower 

 than on the leading business streets. 



The next meeting of the Gardeners' 

 and Florists' Club will be held at Hor- 

 ticultural hall May 17. 



The unusually cold and wet weather, 

 which had its climax May 1 with a tem- 

 perature below 40 degrees, has been 

 unfavorable foo: the setting of fruit 

 blossoms. Here apples, pears, peaches, 

 plums and cherries a?e all in uioom and, 

 until May 2, there had been almost con- 

 stant fog and rain for ten days. Lawns 

 and shrubberies never had a more luxuri- 

 ant appearance than at present. 



W. N. C. 



PHTT.ADELPHIA. 



The Market. 



The last week of April was poor. 

 Cold^ wet weather cast a gloom over the 

 trading. Good roses and poor sweet peas 

 abounded. The absence of lilac has been 

 forgotten in the early arrival of south n 

 peonies. Cornflowers, lupines and lark- 

 spur have been aded to the list. 



The indications point to a heavy de- 

 mand for Mothers' day. The leading 

 wholesale houses are advertising what 

 they have to offer for Mothers' day for 

 the first time in the history of the 

 market. There will be a good supply, 

 provided the demand is well distributed 

 over the, list of varieties. 



The rather light supply of carnations 

 now gives little encouragement that they 

 will be able to meet any extra calls. 



The Drift of the Times. 



Following closely on the heels of the 

 movement from carnations and sweet 

 peas to roses in Lancaster and Chester 

 counties comes rumor of return to car- 

 nations in nearby counties of Delaware 

 and Bucks. Should this prove true, it 

 will be an advantage to the market, for, 

 while it is important that each grower 

 grow whatever does best with him, it is 

 also important that the market be well 

 supplied with a good assortment of stock. 

 With this in mind, the wholesalers en- 

 tourage the grower who produces a de- 

 sirable specialty, something choice, 

 something novel. Variety is the spice 

 of the market. 



Koses. 



Clarence U. Liggit says that there is 

 more than the usual amount of replant- 

 ing going on in the rose houses this 

 season. Undoubtedly Mr. Liggit knows. 

 In spite of all this replanting, the cut 

 flower market is better supplied with 



The Best in Cut Flowers 



We aim to have our growers produce the Best 

 to be had in the cut flower line, regardless of 

 the time of the season. There is an ample 

 supply of good flowers, and we especially 

 recommend to you during May: 

 Beauties of a quality as good as they can be 

 grown so late in the season, 

 Russell Roses p any quantity. We will 

 be very strong on Good Russell during the 

 summer months. It is the Best variety of all 

 the Pink Roses known. 



Columbia, Hadley, Ophelia, Sun- 

 burst and Aaron W aird are varieties that 

 show very good quality. 

 In Carnations, we continue to have a large 

 supply of C. W. Ward, the Best Rose-pink 

 Variety for size and keeping quality. 

 The Peonies that we have had so far were 

 very good, and we will continue to have them 

 in quantity until the end of the season. White, 

 several shades of Pink and some Red. 

 Delphinium Belladonna, Valley, 

 Orchids, good yellow Daisies are other 

 good cut flower items. 



We devote our entire efforts to the selling of 

 cut flowers. That is a fact that you should 

 take into consideration when buying your cut 

 flowers. 



THE LEO NIESSEN CO. 



Wholesale Florists 



linaAet: 1201.S-B Rkc* St. 



SSSSSn PHILADELPHIA 



Mention The Rerlew when yon write. 



BROTHERS 



^eonies, Carnations, Sweet Peas, 

 Valley, Lupines and Snapdragons. 



ORDER EARLY. PLEASE. 



1609 Sansom Street PHILADELPHIA 



Mention The BeTlew when yon write. 



Roses, Snapdragons, 



Csumations, Sweet Peas 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto "The Golden Role" 1615 Ranstead Street, Philadelphia 



Mention The Berlew when yon write. 



good roses than usual in earlj May. 

 This seems to show the wisdom of early 

 planting. When there are lots of flowers 

 why not withdraw some in order to get 

 an early start for winter t There is 



another reason for this early planting. 

 The absence of imported rose plants has 

 created a demand for the plante that are 

 taken out of the greenhouses, provided 

 they are offered early in spring. Most 



