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The Florists' Review 



May 5. 1921 



f Pacific Coast Department ^ 



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CALIFORNIA'S SHOW. 



Work on the plans of the coming 

 large exhibition is going on at present. 

 It is to be held at Exposition park, Los 

 Angeles, October 20 to 23, by the Cali- 

 fornia Association of Nurserymen. The 

 Los Angeles city council, at a meeting 

 April 26, authorized the park depart- 

 ment to prepare the sunken gardens in 

 the park for this purpose. It is under- 

 stood that the great collection of dahlias 

 and other plants which will be shown on 

 the seven-acre garden will be turn..d 

 over to the park for a permanent ex- 

 hibit at the close of the show. 



The exhibition is to be held in con- 

 nection with the eleventh' annual con- 

 vention of the association and will be 

 state-wide in scope. The convention 

 was first planned for Pasadena, but 

 was transferred to Los Angeles in or- 

 der to secure adequate facilities - ^r 

 such a large show. The famous annual 

 exhibition of the Pasadena Horticul- 

 tural Society wiU be held at Los 

 Angeles in connection with the show. 



The executive committee of the state 

 association in charge of the show is com- 

 posed of the following members: Fred 

 li. Howard, Los Angeles, chairman; Roy 

 F. Wilcox, Montebello; Max Crow, Gil- 

 roy; .1. K. Bergtholdt, Newcastle, 

 and J. W. Barnicatt, Newcastle. 

 Other committees are in charge 

 of the following: Fred H. Howard, 

 finance; Charles F. Gutting, dahlias; 

 Albert Goldenson, florists' displays; 

 W. H. Rapp, exhibits; William Hert- 

 rich. plants; O. Howard, outdoor ex- 

 hibits; J. H. Armstron ,, seeds, 

 and appliances; T. H. Wright, prem- 

 iums; Paul J. Howard, entertainment; 

 John C. Bodger, concessions, and John 

 J. Reeves, housing and docoration. 



It is the plan to make this show the 

 most elaborate ever held in America, if 

 that is possible; if not, to come as close 

 to it as postii.^it'. Nurserymen and grow- 

 ers all over California will send flowers 

 and plants. The state has been 

 canvassed with the result that more and 

 larger exhibits have been arranged * r 

 thnn were ever before gathered to- 

 gether in California. Mr. Howard and 

 the secretary of the association 

 recently returned from the north, 

 where many growers agreed to exhibit 

 on a large scale. The show will 

 be held along educational and prac- 

 tical lines. There will be beautiful 

 outdoor as well as indoor exhibits. The 

 show as planned will not only be a flower 

 show de Inxe. but it will also be a dem- 

 onstration of the horticultural possibili- 

 ties of California. 



LOS ANGELES , CAL. 

 The Market. 



A decidedly better tone to retail busi- 

 ness and some improvement in the ship- 

 ping end about sizes up t'.e market 

 situation for last week. Gladioli were 

 plentiful and of greater variety than is 

 usual so early in the season. Roses 

 were plentiful and of good quality. Ce- 

 cile Brunner was overplentiful and there 

 will be a fine supply for Mothers' day. 

 The last few days have been warm and 

 it is hoped that the high winds are over 



for the season. This will lead to an 

 abundance of outdoor stock. As usual 

 during this season, statice and straw- 

 flowers were much in evidence, but the 

 large strawflowers wore not so plentiful 

 as in some years and a scarcity will 

 probably develop by Memorial day. 

 Greens and small flowers were plentuul. 



Various Notes. 



Josei)h Maguth has purchased green- 

 houses at Ocean Park Heights and in- 

 tends to go into rose growing. Mr. 

 Maguth, it will bo recalled, was rose 

 grower for a number of years for Walter 

 Armacost & Co. and since leaving that 

 firm has been connecteil with the Amling 

 interests and with E. U. Volkman. He 

 will still be connected with Mr. Volkman 

 at the range where planting is now going 

 on vigorously. Another new house is 

 about ready. 



J. Dieterieh returned last week from 

 San Francisco whore he had been to con- 

 sult a specialist. He is still far from 

 well, but is improving. 



Cocos plumosa must be an immensely 



popular palm judging from the largo 

 number being sent out daily from the 

 nursery of Boy F. Wilcox & Co., ol 

 Montebello. This firm has an immense 

 stock of the palm in sizes that make an 

 immediate show. 



Max Tifilofsky is now in the growinji 

 business at Inglewood. He has several 

 greenhouses. He is also raising a now 

 statice which is proving popular. 



Fine Spanish iris in all popular coloi^ 

 is being sent to the American Florists ' 

 Exchange by Frank Warner. 



Sidney Wiffin, late of Desplaines, 

 111., is now with F. R. Hills. He is act- 

 ing as a salesman at the market and is 

 filling in at the nursery and is quite 

 successful in both capacities. His 

 brother, Arthur, is with Walter Armacost 

 & Co. at the Sawtelle range. 



Paul Miller, of the California Flo.al 

 Co., says that there was a decided change 

 for the better in business last week. 

 This was especially true in the shipping 

 end. 



George Hall says that the orders al- 

 ready received for statice are greater 



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