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June 1, 19'22 



The Florists' Review 



19 



example of wluit tlic florist can do to 

 iiiako a wi'ddiiifj; a cliariiiiiig event. 



CANNERS' ADVERTISING. 



All insight into tlic advcrtisiny of llic 

 ]\'ational ('anners' .Association and its 

 financing is to hr li;id in a report of the 

 recent meeting of tiie executive com 

 mittee in Cliicago. 



The refinancing coniiiiitlie reported 

 that tliere are o]ieii accounts still due 

 tlie inspection and advertising cam- 

 paign fund to the extent of !iil8r>,9(5().l2L'. 

 Xoti's have also been given in respect 

 of such accounts in the sum of $')'2,- 

 874.()(). Of these notes $'27,1!)7.8() have 

 already been discounted, and the jiro- 

 ceeds ri'ceived th(>refrom have been a|)- 

 ])lied on the payment of the original 

 $20(1,000 borrowed from banks to 

 finance the advertising campaign. The 

 application of the jtroceeds of these 

 notes, together with credits of various 

 amounts collected on account of the 

 fund, leave, according to the commit- 

 tee's statement, a balance of $4.5,176.42 

 still due. 



Assuming as contingent liability the 

 full amount of the notes already dis- 

 counted because of the possible failure 

 to have them paid at maturity, there 

 is left a maximum liability on account 

 of the advertising fund of $72,374.22. 

 Wliile the aggregate underwriting of 

 the inspection and advertising program 

 of the association was several times 

 that amount, it seemed evident to the 

 finance committee that in order to 

 maintain the equity of the situation be- 

 tween those who are delinquent sub- 

 scribers and those who are underwrit- 

 ers, a call for the payment of the full 

 amounts due on the various underwrit- 

 ing agreements should be made at once. 

 Accordingly, the suggested action was 

 ajiproved by the board of directors. It 

 is obvious, from the state of the ins])ec- 

 tion and advertising fund, that the 

 final underwriting liability incident to 

 it will be extremely small and it is 

 l»resumed the call will produce no 

 alarm. 



WISCONSIN FLORISTS TO MEET. 



The summer meeting of the Wiscon- 

 sin State Florists' Association will be 

 held at Oshkosh, July 2'), President 

 Rentschler has ajipointed the following 

 committee in charge of arrangements: 

 James E. Taylor, chairman; William 

 Buchholz, Ward B. Davis, Carl Fugle- 

 berg, J. V. Xelson and R. E. Pamplin. 



NEW YORKERS' BIG TRIP. 



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To S. A. F. Convention. 



This year the New York Florists' 

 Club plans to attend the S. A. F. con- 

 vention in a 12-day tour, to include, 

 among other features, four days on the 

 'treat Lakes. The entire expense of the 

 trip will be covered by $220. There will 

 be a special Lackawanna train fur- 

 nished to the New York Florists' Club, 

 which will leave Hoboken August 13, 

 as shown in the table below. The mem 

 bers will have an opportunity to see the 

 famous Delaware water gap, climb the 

 Poconos, visit Chicago, and, after the 

 convention and Kansas City, those in 

 the party will visit St. Paul and Min- 

 neapolis, take the Great Lakes trip 

 mentioned above and enjov a side trip 

 to Niagara. 



At Chicago a sight-seeing trip will be 



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Valley, Orchids and Lovers' Knots Make a Matchless Bride's Bouquet. 



provided throughout the city and lunch- 

 eon will be served on the train. 



At Kansas City breakfast will be 

 served on the train. There will be ho 

 tel accommodations in the city, the 

 American plan being provided, begin- 

 ning with lunch, August lo, and ending 

 with lunch August 18. 



At St. Paul dinner will be served on 

 the train, and breakfast and lunch wiU 

 be taken at the hotel.* A sight-seeing 

 trip will be enjoyed in and about St. 

 Paul and St. Louis. 



The Itinerary. 

 The transportation committee 



con- 



