54 



The Florists^ Review 



JuMii 1. 1922 



LOS ANGELES. 



The Maxket. 



During the week preceding Memorial 

 day, business kept up fairly well, with 

 plenty of stock of all kinds. By ship- 

 ping time it was expected that there 

 would be an abundance of gladioli and 

 other flowers suitable for long-distance 

 work and probably plenty of left-overs 

 for local use. Memorial day, as a rule, 

 does not call for high-priced stock, but 

 rather for quantities of showy material 

 that will stand the heat so late in the 

 season. 



Eose growers are in with a fine cut. 

 Some peonies are in and are attractive, 

 although there is some complaint as to 

 their lasting quality. The herbaceous 

 peony has never become popular here, 

 although the Moutan varieties thrive 

 well. For the first time this season yel- 

 low and Shasta daisies have sold freely. 



Vaxious Notes. 



"Turn again, Whittington, lord mayor 



of . " No, we mean Armacost, 



lord mayor of Sawtelle. Good luck to 

 the modern Dick Whittington and may 

 his shadow never grow less! The Old 

 Soldier city never had a better execu- 

 tive head. 



The L. A. Evergreen Co. is bringing 

 in fine herbaceous peonies from the 

 north. They came in well before the 

 Memorial day demand and were handled 

 at the American Florists' Exchange. 



Some years ago A. W. Pooley, of 

 Pomona, raised a fine red gladiolus, 

 which he named Virginia. This is now 

 beginning to appear on the market here 

 from several growers and it is a remark- 

 ably distinct and beautiful thing. It 

 was mentioned some years ago in The 

 Review, when Mr. Pooley was working 

 up stock of it, and the good things 

 prophesied of it then seems about to iie 

 realized. It is a clean-cut, bold flower; 

 the flowers are set well on the spike and 

 arc of a beautiful, clear color. 



The Broadway Florist continues to be 

 one of the heaviest buyers on the local 

 market and the store is always a busy 

 place. Outside of the regular box trade 

 and decorations, the amount of funeral 

 work turned out here is remarkable. 



Gorini Bros, are bringing in some of 

 the best Halley gladioli of the season. 

 This firm is noted for its special strain 

 of Shasta daisies, which are arriving in 

 the usual fine shape. The strain is noted 

 for its fine texture and long-keeping 

 qualities; consequently, most of the 

 stock is taken by the wholesalers for 

 shipping. 



E. Schaeffor, at 2905 South Figueroa 

 street, has a fine stock of all classes of 

 bedding and similar plants. lie reports 

 good business. 



J. B. Pilkington, of Portland, Ore., 

 was in the city last week on fine of his 

 periodical visits. 



C. E. Falls, of the C. E. Falls Service 

 Co., Chicago, was in the city last week. 

 The firm is opening a local branch in 

 Los Angeles. Mr. Falls was being 

 piloted iabout l)y Arthur Howard, of 



Howard & Smith, and A. H. Soules, dis- 

 trict manager. Mr. Falls expressed him- 

 self as delighted with all he had seen. 



Communications from J. Dieterich 

 show that he is enjoying himself in the 

 east, en route to Europe. In the mean- 

 time Emil Brinkmeyer, his son-in-law, 

 is running the business, at "Wall street, 

 and the nursery, at Wintersburg, and it 

 keeps him busy. 



Among the newer buyers on the mar- 

 ket here is Walter B. Parker, proprietor 

 of Parker's Flower Shop, of Pomona. 

 This business was recently started at 

 164 West Pearl street, and Mrs. Parker 

 is also interested and active in the busi- 

 ness. 



Albert Goldenson has signed a lease 

 for a new store at Sixth and Spring 

 streets, one of the busiest corners in Los 

 Angeles. He will keep the store farther 

 out on Sixth street for a time, until he 

 gets established in the new location, 

 where he will eventually concentrate all 



his energies. Such a location should al- 

 most insure success and, of course, the 

 long-established name of Wolf skill's & 

 Morris Goldenson insures a steady and 

 good trade, in addition to new cus- 

 tomers. 



The death of C. C. Thomas, of the 

 staff of Lichtenberg's, is reported on 

 the obituary pages of this issue. 



All the wholesalers bought heavily 

 for Memorial day and, although at the 

 hour of writing they have not started 

 to ship, everything is in readiness for 

 a big holiday and orders are coming in 

 rapidly. H. R. R. 



SAN FRANCISCO, CAL. 



The Market. 



Stock was plentiful last week and the 

 universal hope was that it would re- 

 main so over Memorial day. There 

 were plenty of roses and satisfactory 



STATICE, the Everlasling Flower 



We have the finest quality of Statice this year that 

 California has ever produced. It will ship anywhere. 



Carnations and all field and garden flowers are plenti- 

 ful and cheap. Our Shasta Daisies have never been 

 better. 



L. A. FLORAL CO. 



The House of Quality and Service 



236 East 4th Street, LOS ANGELES, CAUF. 



Phone, Pico 518 



GLADIOLI, ROSES 



SPRING FLOWERS 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



Callasy Carnations, Peas, 

 Orchids and Valley 



COMING TO THIS MARKET 

 Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



OldMt and Most ExpsrUniead Shipper* in California 



WE NEVER MISS 



