

'. t >"v v; ^R. ■ ' f " . .'■y^v-: >i"™> "•? 



106 



V 



The Florists^ Review 



June 1. 1022 



euss this subject, but will touch upon it 

 briefly in order to stress its vital im- 

 portance to our business. While it is 

 the fact tliat the consumer, and not the 

 shipper, bears the transportation 

 charges, we seldom hear of anyone ex- 

 cept the shipper attacking a freight 

 rate as too high, unduly prejudicial, or 

 otherwise unlawful. The reason is not 

 u mystery. The consumer does not pay 

 the freight charges as such. They are 

 hidden from his view in the retail 

 prices, just as are the indirect taxes and 

 duties levied upon articles of commerce. 

 On the other hand, the freight rate is 

 in clear view of the shipper. He pays 

 the freight charges in the first instance, 

 and even though he passes them along 

 later in the price of his goods, he still 

 is interested in their measure, since such 

 charges constitute an expense that en- 

 larges the ultimate selling price. And 

 the enlargement of the ultimate selling 

 price spells the lessening of the number 

 of sales and of the sizes of the sales. 

 Certainly, this is a matter which calls 

 for our best thought and most serious 

 attention. 



Overhead. 



"Overhead is, I believe, one subject 

 which cannot })e discussed too fre- 

 quently. It is a matter of most vital 

 importance in the life of any business, 

 and jiarticularly ours, and I fear that 

 a good many of us do not give it the 

 Jittcjition it deserves. We all know that 

 nearly every commodity in our line Is 

 being sold today at or below pre-war 

 prices, while nearly all the exyiensos 

 of handling, selling and turning over 

 our goods are at or not nuieh below war 

 figures. With such being the fact, I 

 believe it behooves us all the more to 

 consider carefully the matter of price- 

 making. A few cents added to or sub- 

 tracted from the sale price will be no 

 added or lessened burden to the pur- 

 chaser, yet these same few cents multi- 

 plied by the volume of purchasers will 

 spell success or failure to the seedsman. 



"It is needless and perhaps painful 

 to dwell upon the conditions which h;ive 

 existed generally in the ininiedi:ite past, 

 but while the course has been stormy 

 and strewn with dangers and i^itfalls, 

 I believe that the clouds of difficulty 

 and disaster are beginning to vanish 

 and that the sun of prosperity will soon 

 cast its rays upon us in full beauty and 

 radiance, and so, having tasted the bit- 

 ter, we may be better able to appreciate 

 the sweet." 



CALIFORNIA SEED OUTLOOK. 



Under date of May 24, John Bodger 

 & Sons Co., IjOS Angeles, Cal., report 

 on seed crops as follows: 



"Referring to the prospects for Cali- 

 fornia seed crops, we would state that 

 John TJodger, Sr., advised us last sum- 

 mer that the drought in Europe would 

 have a bad effect upon the jierennial 

 cro[)s and we made a special effort to 

 increase our jilanting of such perennials 

 as we could grow successfully in Cali- 

 fornia. For instance, we have increased 

 our jdanting of varieties of delphiniums, 

 dahlias, anchusas, carnations, single 

 (tvpsojiliila paniculata, hollyhocks in 

 varieties, scabiosa and wallflowers. 



"Prospects today are good, although 

 %ve are heavily booked on a large num- 

 ber of the above varieties and expect 

 to be sobl out long before the harvest is 

 over. 



"There seems to be a considerable de- 

 maud for all kinds of flower and vege- 



LIVE WIRE 



J. A. Vandervoort & Co. 



Wholesale Bulb Growers 

 NOORDWYK, . HOLLAND 



Also Nurseries at Sassenhelm 



Abaolately the lantct gnrowen in Holland of 



Bic. Victoria, Gilden Spur asd Von Sion 



Also large growers of 



HYACINTHS, TULIPS, ETC. 



Permanent American Addrenm: 



P. O. Hamilton Grange Station 

 Box 38, New York City 



TAMDEBVOOBT 



Our representatives will l>e 

 calling on you. 



Bulbs - HOLLAND — Bulbs 



R. A. Van Der Schoot 



Whole»aIm Bulb Grower 



Hillegom, Holland 



Many thinsfs contribute to the superiority of R. A. Van 

 der School's products. They will contribute to your success 



^^ « I Address all correspondence care of V^ « « 



DUlbS •'• ^- HAMPTON, JR., CO. DUIDS 



17 Battery PUce 



NEW YORK 



C. KEUR & SONS, HILLEGOM, HOLLAND 



5625 Mosholu Ave^ NEW YORK CITY 



Telephone, Kingsbrldge, 3078-W 

 Have now on exhibition at their New York address, 

 an extensive assortment of 



Breeder, Darwin, Rembrandt, Old Dutch and Nay-flowenng Tulips 



Also Single, Double and Poetaz Narcissi 

 Free inspection is extended to anybody interested 



