A- 



June 8, 1922 



The Florists^ Review 



17 



for space in the oval. It may be said 

 now, every foot of space in the oval is 

 taken up. Plenty of opportunity was 

 given from the time of the distribution 

 of the plans for early reservations in 

 this section of the exhibition, and loca- 

 tions were booked as the applications 

 came in, each as nearly as possible to 

 choice. If this oval had been three 

 times as big, there would have been no 

 difficulty in disposing of all the space; 

 in fact, some of the groupings as orig- 

 inally planned have been departed from, 

 in order to maintain the policy always 

 adopted in regard to sale of space in 

 the trade exhibition — first come, first 

 served. There can, under the circum- 

 stances, be no reflection on the value of 

 the spaces in the arcades, which are 

 not at any disadvantage in comparison 

 with the oval spaces. It will be a well 

 arranged exhibition, and every exhibit 

 will attract equal attention. Prospect- 

 ive exhibitors are urged to make their 

 applications for space without delay, 

 so that, at least in the matter of choice, 

 there may be still a little advantage, if 

 it can be so considered. The exhibition 

 will be a record-breaker, both in scope 

 and attendance. 



The following exhibitors are in addi- 

 tion to the list previously reported: 



rinehiirst Floral Co., Plpiisant Hill, Mo. 



Nebel Mfg. Co., Cleveland, 0. 



Robert Craig Co., Norwood Station, Pa. 



Orchard Paper Co., St. Ixmis, Mo. 



Joseph Heacock Co., Wyncote, Pa. 



Poehlmann Bros. Co., Chicago. 



George Wlttbold Co., Chicago. 



Jos. G. Neidinger Co., Philadelphia. 



W. M. Woodruff's Son & Co., Ixiwgup. N. C. 



Morehead Mfg. Co., Detroit, Mich. 



Convention Program. 



President Pennock and the secretary 

 are now giving their attention to the 

 preparation of the program for the big 

 gathering. Prominent in the program 

 will, of course, be a place for discussion 

 of the national publicity campaign, and 

 arrangements are being made for 

 prominent speakers. The report of the 

 national flower show committee and a 

 discussion on it will also be featured. 

 A meeting of the state vice-presidents 

 will find a place, as also will a meeting 

 of the Florists' Hail Association. Other 

 features of special importance are also 

 planned. President Pennock is particu- 

 larly anxious to include discussions of 

 many problems in these days of interest 

 to florists and worthy of the attention 

 of the society. He invites suggestions 

 from members as to topics believed im- 

 portant enough to be brought before the 

 convention and assures those sending 

 these suggestions that they will have 

 most careful consideration. Such sug- 

 gestions should be presented as early as 

 possible to the secretary. 



Information as to hotel accommoda- 

 tions and other matters tending to the 

 comfort and convenience of visitors will 

 shortly be forthcoming through the local 

 committees. John Young, Sec'y. 



NATIONAL PUBLICITY CAMPAIGN. 



From the secretary's office this week 

 is being mailed to all members of the 

 society and subscribers to the campaign 

 proofs of the series of advertisements 

 to appear in the national niag.'izincs 

 during June, July and August. These 

 advertisements are in column form, and 

 will appear in the Red Book for July; 

 McLean's Magazine (Canada), June 15 

 and August 15; Life, June 15, July 20 

 and August 17; Collier's, June 3 and 

 August 5; Outlook, July 19 and August 



Dracaena Lindenii, a Variety of Fragrans with Yellow-Margined Leaves. 



16; Vanity Fair, July; Atlantic Month- 

 ly, July; World's Work, July; American 

 Magazine, July; Literary Digest, June 

 10 and August 12; Century, August; 

 Scribner 's, July; House Beautiful, June; 

 Sunset, July; Independent, June 10; 

 Harper's Magazine, August, and Eeview 

 of Reviews, August. It might be well 

 for those interested to procure copies of 

 these magazine numbers, so as to see 

 how well the advertisements look and 

 are placed. 



Since the publication of the three pre- 

 vious advertisements our wonderful slo- 

 gan, "Say It with Flowers," has been 

 appreciably referred to, cartooned and 

 exploited in a great number of publica- 

 tions and in other ways, showing that 

 our campaign loses through a temporary 

 cessation of our publicity work. Dur- 

 ing the period when scarcity of funds, 

 mainly through neglect on the part of 

 many of our subscribers to make good 

 their pledges, made advertising expendi- 

 tures impossible, our slogan seemed to 

 vanish from sight, with all outside ref- 

 erence to it lost. A resumption of our 

 publicity has again brouglit it to the 

 front, and we are enjojnng a tremendous 

 amount of prestige, which costs the cam- 

 paign nothing at all. Could better ar- 

 gument be advanced as to the worth of 

 our campaign to our industry? 



If our delinquent subscribers would 

 make good their pledges, much more 

 publicity could be provided, and it is 

 sorely needed. Bills are now going out 

 to all in arrears on their pledges, and 

 immediate remittances are urged, so 

 that the publicity committee mny be 

 able to place advertising contracts for 

 the fall season. As it is expected that 

 there will be great pressure upon maga- 

 zine advertising forms in the fall, con- 

 tracts ought to be placed two or three 

 months ahead, so that the bes^t maga- 

 zines may be open for our use. A maga- 



zine cannot add to its pages after an 

 edition is planned, and several large 

 publications are already in press with 

 numbers two months ahead of datings. 

 John Young, Sec'y. 



GORLY CELEBRATES BIRTHDAY. 



Vincent J. Gorly, of Grimm & Gorly, 

 St. Louis, Mo., celebrated his forty-fifth 

 birthday June 3 with a reception at the 

 Hotel Statler, at which 150 of his 

 friends attended. The reception was 

 featured by dancing, following a buffet 

 luncheon. 



Congratulatory telegrams from va- 

 rious parts of the country were read dur- 

 ing the luncheon and displayed after- 

 wards on a bulletin board in the lobby 

 of the hotel. Signs in 500 street cars, 

 each decorated with two flowers, read: 

 "This is my birthday — I am not work- 

 ing." All prominent Republican ofiice- 

 holders were present, from Mayor Henry 

 W. Kiel to Nat Goldstein. All enjoyed 

 a most pleasant afternoon. J. J. B. 



r. T. D. MEMBERS AT ATLANTA. 



Thursday afternoon, June 1, a confer- 

 ence of members of the F. T. D. in the 

 southeastern states was held in the Pied- 

 mont hotel, Atlanta, Ga., under the 

 leadership of J. F. Ammann, of Ed- 

 wardsville. 111. Irving Gresham, of At- 

 lanta^ acted as secretary, and E. M. 

 Eichling, of New Orleans, as chairman 

 of the conference. 



Despite the prevailing rainy weather, 

 there were thirty-one present, represent- 

 ing eight states, including J. F. Am- 

 mann, Edwardsville, 111.; L. Jack 

 Spence, Chattanooga, Tenn.; Miss Edith 

 Goetz, Chattanooga, Tenn.; Karl P. 

 Baum, Knoxville, Tenn.; John J. Haury 

 and H. H. Rinehart, Nashville, Tenn."; 

 Winoham Lyon, Mobile, Ala.; T. H. Joy, 

 Nashville, Tenn.; Jerry Ellis and F. M. 



