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26 



The Florists' Review 



JrNB 8. 1»22 



n 



Eatabllsbed 1897. 

 Jbya. L Grant. 



Pabliahed every Thursday by 

 The Florists' Publishing Co., 



600-S60 Oazton Bulldlnfr, 



BOe Sontb Doarborn St., Ohlcagro. 



TeL, Wabash 8196. 



ReKlstered cable address, 



Floryiew, Otilcago. 



Entered as second class matter 

 Dec. 3. 1897. at the poet-omce at Ohl- 

 cago. 111., under the Act of March 

 8. 1879. 



Subscription price, t2.00 a year. 

 To Canada, $3.00; to Europe. 14.00. 



Advertising rates quoted on 

 request. Only strictly trade ad- 

 vertising accepted. 



(1 



RESULTS. 



"\Vc give them. You get them. 



We both liave them. 



The second iiistiillmont of your income 

 tax is due next week, June 15. 



Have you .seen the S. A. F. publicity 

 committee's advertisements in the current 

 magazines? 



June brides of former years celebrate 

 their wedding anniversaries this month. 

 Therein lies a large jiotential demand for 

 llowers. 



"The iiassage of the tariff bill is in 

 sight," says a Washington dispatch, "be- 

 ing only two months away." Congress 

 will have to liurry to catch the autumn 

 bulb shipments. 



The i-ost of growing flowers lias de- 

 crea.sed less than manufacturing expense 

 in most other lines. Any means of more 

 economical i)roduction or any means of 

 increasing ]ir()(luction without adding to 

 expense will be welcomed in view of the 

 jiublic's demand for lower prices. 



T)l(iE.sT.s of conditions in various trades 

 contain iiiany indications of business ac- 

 celeration. \ot much nuuiuMitum will be 

 gathered before the liot weather, but 

 autumn should bring .-i more favorable 

 situation for the florists as a wiiole tiian 

 they have had for eighteen months. 



Do you try to sell your customers seeds 

 and ]plants for their liome grounds at this 

 season .' There are two jirofits for you in 

 such Inisincss; first, wlien the sale is 

 made, .•iiul sccoml, when the customer, u.sed 

 to flowers ;it honu' all sunnner, buys them 

 from you to brighten tlie house in winter. 



Following the example, within tlie la.st 

 year, of the American Gladiolus Society 

 and the F. T. I)., the American Peony 

 Society will cross the northern border to 

 hold its animal ini'etiug this nuuitli. It will 

 be held at London, (^nt., June ]fi ami 17. 

 and jircparatious are being made for a 

 spli'iidid ^lidw and yatheiing. 



Time.'< fa\(ir the ojiening of new retail 

 stores: Vacant stores are sufliciently 

 numerous so that coiu'essioiis in rent are 

 niiiile; h(d|i is easily oljtained and at low 

 wages, aii(l jiersons previously engaged in 

 other occupations are now casting about 

 for means to a livelihood. It is again 

 jiossihle for persons of small (\ai)ital to 

 embark in the rct;iil llower business — and 

 uian\' ;n-e doiut.' .-o. 



We thought the war was over! But 

 instead of Garfield's fuel administration 

 we have Hoover 's fair prices — another 

 change of party without change of policy. 



Have you noted how florists are pur- 

 chasing land adjoining their greenhouses 

 in order to grow outdoor flowers? They 

 add variety to the offerings in summer, 

 which is ceasing to be an unprofitable 

 season for the trade. 



Already the Kansas City convention 

 of the S. A. F., August 15 to 17, promises 

 to be a record-breaker. Those who exhibit 

 at such gatherings are anxious to show 

 their wares to the trade west of the Mis- 

 sissippi, who are planning to attend in 

 large numbers. 



Times have changed; credit must be 

 refused where payment no longer is 

 jtrompt. The florist who permits his ac- 

 counts receivable to run up faster than 

 his sales increase is courting disaster. 

 Success lies not in making sales, but in 

 collecting for them. 



The increa.se of apartment house and 

 hotel dwellers in the larger cities and 

 the inclusion of areas where the wild 

 flowers bloom in forest preserves and 

 parks are two of the factors which are 

 making the urban florists' summer busi- 

 ness larger each year. 



Australia now prohibits, under quar- 

 antine, certain plants and seeds, prin- 

 cipally among them pear pips from this 

 country, on account of pear blight. On 

 the other hand, quarantine 37 killed Aus- 

 tralia's growing export trade to the 

 Tnited States in ]ialm seeds. 



Commencements still afford much busi 

 ness for florists. Even in Chicago, where 

 the public schools have ruled against grad- 

 uation bouquets, the Allied Florists' As- 

 sociation finds it profitable to advertise 

 this feature of .Tune business, as may be 

 .seen in the retail store department of this 

 issue, on page 68. 



When a telegraph order is received 

 from a florist in another city, send him a 

 post card acknowledging it. Such a card 

 serves two purjioses: It assures the sender 

 that the order has reached you, and, if 

 tlie order is described on your card, it 

 enables him to check against possibilitj' 

 of an error in transmission. 



Why a man should "get mad" when he 

 is asked to ]iay what he owes is more than 

 anybody can tell. It is one of those un- 

 explainable vagaries that are described as 

 "human nature." But one could not long 

 remain in business if he made no effort 

 at collecting his bills, even at the ri.sk of 

 lirovoking unrighteous indignation. 



Collections seldom are good in the 

 summer. The florist who does not get after 

 his money in .Tune probably will have to 

 wait until autumn before he can collect 

 a good many of his accounts. There are 

 lots of peo])le who will use their ready 

 cash for summer jileasures and let the 

 florist wait for the ]iay for flowers long 

 since dead and gone. 



When a man sencls nu order, especially 

 if it is accompanied by cash, he wants 

 something to hap|i(>u light away, either 

 immedi.'ife shipment or an iicknowledg- 

 uu^nt of recei])t. And if stock is sold out 

 he wants his money back without delay. 

 If he has occasion to send a letter of 

 inquiry about the order, he expects an 

 .'iiiswer soon. Some sellers think this 

 strange, not to say unreasonable, but these 

 are the ones who gradually eliminate them- 

 selves from the trade. 



To avoid a dull summer, florists must 

 begin to push business and keep it up 

 until autumn. 



HELP THEM HELP US. 



A communication from Erwin F. 

 Smith, pathologist in charge, at the 

 laboratory of plant pathology of the 

 United States Department of Agricul- 

 ture, Washington, D. C, reads: 



"It might interest your readers to 

 know that we are working on delphin 

 ium leaf-spot and should be glad to re- 

 ceive material of it from any part of 

 the country. Fresh specimens, ad- 

 dressed to this laboratory, should be 

 sent dry, wrapped in newspaper. ' ' 



ROSE SOCIETY MEETING, 



The annual meeting of the American 

 Rose Society will be held Thursday, 

 June 15, at Syracuse, N. Y. The na- 

 tional association will be the guest of 

 the Syracuse Rose Society. 



It is expected that there will be 

 staged one of the most noteworthy 

 shows in the history of Syracuse; there 

 will be rose garden inspections and 

 afternoon festivities on Lake Skane- 

 ateles, with an evening meeting to be 

 addressed by some of the most noted 

 rosarians of the country, states Presi- 

 dent Robert Pyle. 



PEONY SOCIETY MEETING. 



The annual meeting and show of the 

 American Peony Society will be held at 

 the Armouries at London, Out., Friday 

 and Saturday, June 16 and 17, the an- 

 nual meeting taking place Friday eve- 

 ning. 



Headquarters will be at the Tecumseh 

 House, where a parlor will be reserved 

 as headquarters for ladies, and there 

 will be another meeting room for men 

 if desired. 



The exhibits should be in place, as far 

 as possible, by 1 ]). m., Friday, June 16, 

 as the judging will be done Friday after- 

 noon. 



Local enthusiasm is running high and 

 it is expected that not only will the 

 show itself establish a new high plane 

 for the society, but an attendance of 

 visitors is expected that will make many 

 new enthusiasts in peony culture. Those 

 in charge of the local arrangements are: 

 W. E. Saunders, general secretary; Gor- 

 don Philip, secretary of the advertising 

 committee; K. Casselman, chairman of 

 the reception committee; J. C. Middle- 

 ton, chairman of the show room commit- 

 tee. 



WHY NOT BUILD ANOTHER HOUSE? 



The Review does a great many things, 

 all as a part of the day's work, to en- 

 courage the building of greenhouses. 

 This is one of the ways: 



Tlip "lily kii'k iilxiiit iidvcrtisiii).' in Tlio Ucvicw 

 is th.'it iiiy pliui- is mil l.jrcf ciiiiiiiih tu gmw 

 nil tlio stoik I iiiTil til till (ir.IiTs, llicv runic t.iu 

 f,t«t.--Milf.inl (Jr.. .nil. MISC. MilfcmL 111., XLiv L'fi, 

 lit-'L'. 



If you hear a man complain of the 

 cost of advertising, yon can be jiretty 

 certain he s]iends a good bit of money 

 elsewhere than in The Review. 



BRIEF ANSWERS. 



J. W., Ta.— The jdant is Trollius 

 europa'us, or European globe flower. 



S. G., Ore. — CantaIou]>es are not 

 grown under glass commercially. 



11. C. (;., Ind. — Syringa Josikaa, or 

 Hungarian lilac. 



