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JUNI 8, 1922 



The Florists^ Review 



69 



e^a pti Uclivcf y=eepeaf&«^ 



The florists whose cards appear on the pages carrying this head, are prepared to fill orders 

 "'*'*"■ from other florists for local delivery on the usual basis. ~ 



FOREIGN SECTION 



ENGLAND 



You can 



"Skf It with 



Flowers" to 



anyone in 



the British 



Isles throuj^ 



Bees' 



Flower 



Seivics 



Hemben 

 F. T. D. 



1 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



Members 

 F. T. D. 



LIVERPOOL 



CABLE US TOUR ORDERS FOR 



ENGLAND 



With fifteen important shops in good centers, we are 

 the largest flonsta in Englsuid and better equipped 

 than anyone else to carry out cable orders. 



DINGLEYS. Ltd 



Head Offlee: CambridgreSt., MANCHESTER 



LIVFRPOOL Branch, 2 ParicerSt. 



SHEFFIELD. ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



BRUSSELS, BELGIUM 



\A'- CDrM VTV The Leading FLORIST 

 IVl. r I\WU ICj, 20 Rue des Colonies 

 Prompt service anywhere in Belgium, Holland, Germany 



Amsterdam, Holland 



C. THIM, Florist V. Baerlestraat 56 



HONOLULU, H. I. 



"F^^°g" STRAUS FLOWERS 



incongruities would rather irritate than 

 appesJ to prospective customers. 



Clody's Flower Shop, of 3912 North 

 Clark street, Chicago, knows how to 

 introduce the proper atmosphere. The 

 firm's ability is demonstrated in a 

 folder issued to incite customers to 

 spring planting. This folder is of soft, 

 ^ight green color. On the cover is a 

 picture, done in dainty yellow, of a 

 mother in a garden setting, standing 

 over a porch box speaking to a young 

 daughter. Above the illustration ap- 

 pears "The Year's in the Spring," in 

 type of the same yellow tint. It is an 

 advertisement of pulling appeal, be- 

 cause the point of view is courteously 

 suggestive, as can be seen by the fol- 

 lowing paragraphs, which occupy the 

 third page of the folder: 



rt is the Rpnson when thoughts turn to the 

 great out-of-doors, the Inying out of garden 

 shrubbery and lawn, the refurnishing for sum- 

 mer of window boxes, hanging baskets. Jar- 

 dinieres, porch stands and urns. 



With large conservatories stocked with flower- 

 ing and foliage plants and an expert staff of 

 workmen available for every re(iuireraent of 

 artistic and expert gardening, we shall he pleased 

 to render you service and to furnish plans and 

 estimates. 



Equipped with every facility for spring plant- 

 ing. 



Such a folder is pleasing to look at 



and, since it gives the suggestion of an 



Are You Spending Ten Cents 

 To Do A Two Cent Job? 



Some concerns buy results. 

 Others produce results. 



Sometimes it pays for a limited time to buy re- 

 sults. 

 But always it pays to produce them. 



For example, I know of a woman who was 

 given a Christmas present of some colored sta- 

 tionery with which the color of a two cent 

 stamp didn't harmonize; so she used the 10 

 cent one that did. 



She bought results, but her letter didn't ac- 

 complish any more because of the extra 8 cents. 



Sometimes I think we doll our pleints and 



flowers up too much. We put on 8 cents' worth 



of trimmings to send a 2 cent letter. 



Sometimes we contribute freely to so-called 



society events thinking it is going to boy us 



results. 



Am wondering if just quality and service would 



not better produce them. 



Leastwise that's my notion of how you and 1 



can best do the best for the F. T. D. business. 



New York's Favor' te Flower Shop 



Phone Plaza 8190 Fifth Aocnue at 58th Street 



invitation rather than a rude exhorta- 

 tion, the chances are good it will make 

 both friends and dollars. 



INDIANAPOLIS BANK'S SHOW. 



At the time of the national flower 

 show, the Bankers' Trust Co., of In- 

 dianapolis, announced that it would 



hold an amateur flower show during 

 the summer to encourage the culture 

 of flowers by individual householders 

 in that city. The florists, nurserymen 

 and seedsmen of the city were asked 

 for cooperation and assistance. So 

 much enthusiasm did the project arouse 

 and 80 strong was the support of it that 

 a series of exhibitions will be held by 



