JUNB 8, 1922 



The Florists^ Review 



71 



ea 



Jhejl otlsta whose cards appear on the pages carrying this head, are prepared to fill orders 

 *"' from other florists for local delivery on the usual basis. — — — 



Kirkwood Floral Co. 

 DES MOINES 



F. T. D. 



Your orders will receive Mr. Ray Holt's Personal Attention 



IOWA 



STORE AND GREENHOUSES 



DAVENPORT 



IOWA 



BILLS FLORAL CO. 



M. A. TIERNEY, Owner Member F. T. D. 



Council Bluffs, la. 



FRED R. SHAW 



Flower Shop 



Member F. T. D. and Kiwanis Florist 



OTTUMWA, IOWA 



-^J*^^\67Notl\\ Market Street 



PHONE 182 



blUUAUlY, «^"r^B.Si 



IOWA 



western Iowa, 

 nesota all of 

 South Dakota and north 

 eastern Nebraska 



J. C. EENNISON CO 



SIOUX CITY, IOWA 



"rx^D."' ROCKLIN & LEHMAN 



Council Bluffs, Iowa 



GARDINER FLORAL CO. 

 Leading Retail Florist &45 W. BROADWAY 



We strive to 

 please our trade 



FAIRFIELD, lA. 



Montgomery Greenhouses 



DUBUQUE, IOWA 



S F MIINT? Leading Florist 



«j. 1^. iTivji^ i£^, gggt ^Jf service at all times 



DES MOINES, lA. 



GUTHRIE-LORENZ CO. 



y ('(^A^r FpIIc la BANCROPrS 



/ VCUal 1 dlld, Id. Beautiful Flowers 



McmbcrlfF.^T^D; JosepH BancFoft & Son 



CEDAR RAPIDS, lA. 



KEMBLE FLORAL CO.. Inc. 



__^ Member Florigta' Telegraph Delivery. 



NEW HAMPTON, lA. 



S. L. DEAL 



Wholesale and Retail Florist 



SPENCER, IOWA 



WOODCOCK FLORAL CO. 

 Wholesale and Retail Florists. Member F.T.D. 



Council Bluffs Ia J- ^- ^'^^^^ ^ ^^'^ 



V/Vy *J i 1 V^l J-i J-ZJ-Wl 1 1^, in.. 750,000 FEET OF GLASS 



Orders shipped to aay part of Iowa or Nebraska oa a moment's notice. 



Daily Delivery to Omaha. 

 MEMBERS FLORISTS' TELEGRAPH DELIVERY ASSOCIATION 



Eastern Iowa 

 For i Western WiSo 

 N. W. Illinois 



fZORAL NUl^ERX Dubuque, Iowa 



DAVENPORT, IOWA 



EASTERN IOWA AND WESTERN ILLINOIS 

 GEO. F. FORBER, 3 1 3 Brady Street 



Will at all times serve you best. Another asset of oar own at year service — 



Member Florists' Telegraph Delivery Association. ORIGINALITY 



dor I recall ever seeing had with it a 

 check for $650. But that is about forty 

 times as large as our average order. 



Credit Losses Extremely Small. 



Our credit losses are, I ])elieve, 

 smaller than those of any concern in 

 tlie same field with which we have com- 

 ]iared figures. For one thing, we are 

 extremely careful about billing our cus- 

 tomers promptly. Billing and state- 

 ments arc two things about which wo 

 tolerate no slackness. Our invoice goes 

 out on the same day as the shipment; 

 that means, usually, that it arrives 

 ahead of the- shipment. And fifty per 

 cent of our customers pay us before the 

 first of the next month, at which time 

 we send out statements stamped, 

 "Please remit." It makes no differ- 

 ence that the customer received liis in- 

 voice only a day or two before. We 

 simply send statements to every cus- 

 tomer who has been shipped any goods 

 since the first of last montli .ind who 

 has not paid. 



We have discovered that the amount 

 of our accounts receivable incurred in 

 any one month just about halves in 

 eaidi succeeding month. About fifty per 

 cent of our invoices are not jmid before 

 we send out tlio first statement. That 

 month twenty-five per cent conies in, 

 leaving twenty-five per cent still out- 

 standing to receive our next stateiiuMit, 

 to which we attach a sticker reading, 

 "Please give this account your imme- 

 diate attention. It is long past due and 

 settlement must be made witliout fur- 

 ther delay." 



The result is the collection of one- 

 half of the outstandings, leaving twelve 

 and one-lialf per cent to receive at the 

 end of the month another statement 

 with a sticker attached, "Every cour- 



SIOUX CITY, IA. 



ART FLOWER SHOP 



512 FIFTH STREET 



Everythiner in Cat Flowers, Plants, 

 Funeral Desi^s, Etc. 



Member F. T. D. 



A Card This Size 



Costs only $1.35 per Week 

 on Yearly Order 



It would koop your name and your specialty 

 befoie the whole trade. 



A half inch card costs only 62'gc per week on 

 yearly order. 



MILLS THE FLORIST, Inc. 



36 West Forsyth Street 



Jacksonville, Fla. 



We reach all 

 FLORIDA AND SOUTH GEORGIA POINTS 



ORLANDO, FLA. 



Violet Dell Florist 



LAKELAND, FLORIDA 



Service in all directions 

 WESTMOREUND FLORAL GARDENS 



CHARLES CnY, IOWA 



RIVERSIDE FLOWER SHOP 



GRINNELL,IOWA 



'^^i Dittmer the Florist 



