102 



The Florists^ Review 



June 8. 1922 



V 



plained liow radio programs gave Chi- 

 fago residents instruction in home gar- 

 dening. He spoke of the value of fea- 

 turing home gardens. 



Tuesday afternoon a walk through 

 the French quarters charmed all those 

 who participated. Tuesday night at 8 

 o'clock all made merry at a banquet in 

 the famous La Louisiane restaurant. 



Officers Elected. 



The wind-up of the convention took 

 place May 31, when the following offi- 

 cers were elected: President, D. R. 

 Mayo, Knoxville, Tenn.; vice-]iresident, 

 Dick O'Bannon, Sherman, Tex.; second 

 vice-president, Jolin Boss, Memphis; 

 secretary-treasurer, Frank S. Love, 

 Montgomery, Ala.; directors, H. G. 

 Hastings, Atlanta, Ga.; H. M. Kilgore, 

 Plant City, Fla.; L. P. Cohen, Hunts- 

 ville, Ala. 



Knoxville, Tenn., will he the next 

 meeting jdace of the association. 



BUSINESS BUILDING. 



Applied, to Mail-Order Seeds. 



There arc no hard and fast rules to be 

 followed in building a mail-order seed 

 business and each newcomer in the busi- 

 ness must work out liis own salvation 

 according to his finances, the clientele 

 he expects to serve, and the particular 

 phase of the business that he intends 

 to emphasize or feature. But despite 

 the impossibilitv of laying down any 

 hard and fast rules as to mail-order seed 

 business building, there are a few fun- 

 damental essentials that must be rec- 

 ognized. These essentials are willing- 

 ness to start small, patience, character, 

 individuality, capital, sense of responsi- 

 bility, location, advertising instinct, 

 and last, but not least, willingness to 

 be a follower of the Golden Rule. To 

 these might well be added love of plant 

 life in all its ])hases, the useful as ex- 

 emplified by the vegetable and farm 

 crops, the beautiful as shown on every 

 side by the flowers. A love for these 

 things, witli a reasonably active imag- 

 ination that visualizes the inert stock 

 of the seedsman in the growing garden 



I'jirt of tlir iiddrcss of II. C. lIiiRtiiiKN. <'x- 

 liri'siilciit of the A. S. 'J'. A. .•iiid pri'sidont of tlic 

 11. <;. IliiHtiiigs Co.. Alliiiita. <;;i.. delivcri'd 

 lit tile Hiiiiniil niectinc of tlie Southern Seedn- 

 men's Associiition nt New Orleans, IjO., May 30. 



MICHELUS FLOWER SEEDS 



Tr. 



pkt. 



CINERARIAS ^kt' 



Grudiflara Prixc, Dwarf.fO.eO $1.00 

 Griadiflera Prixe, Mcdiaa 

 TJI 60 1.00 



PRIMULA Chineiuis 



Mtr. Tr. 

 pkt. 



AlbaMatniiica... $0.60 $1.00 



CkUwick Red. 



Dochctt 



Holbora Bine 



Kenaeena Splendent . 



Rosy Morn 



Prixe Mixed 



pkt. 



$0.60 



.60 

 .60 

 .60 

 .60 

 .60 

 .60 



1.00 

 1.00 

 1.00 

 1.00 

 1.00 

 1.00 



PRIMULA Obconica 

 G iga ntea Tr. pkt. 



Lilacina, Lilac $0.50 



Kemetina, Crimson 50 



RoMa, Pink 50 



Alba.White 50 



Hybrida, Mixed 50 



PRIMULA Obconica 

 Gigantea, Monster 



Tr. pkt. 



Apple Blouom, Pink $1.00 



Keraeiina, Crimson 1.00 



Plaihii, Deep Rose 1.00 



Roaea.Pink 1.00 



Mixed Colors 1.00 



Also all other Seasonable 



Seeds and Supplies. 

 Wholesale Price List Free. 



MICHELL'S SEED HOUSE M°:tVI. Phila., Pa. 



VAN ZONNEVELD BROS. & PHILIPPO 



E:STABI.ISH£D 1879 



SASSENHEIM, - - - 



HOLLAND 



GENTLEMEN:— 



We beg to inform you that our BRANCH 

 OFFICE HAS REMOVED from 18 Broadway 

 to 29 BROADWAY, NEW YORK, N. Y. 



Ask for our very reasonable prices on 

 DUTCH, FRENCH and JAPANESE bulbs. 



Be sure to get the most for your money. 



AGE AND REPUTATION ARE TWO 

 FACTORS WORTH CONSIDERATION 



of his customer and passes on that vi- 

 sion to the customer through the cata- 

 logue pages, is wonderfully helpful. 



I). H. .Mji.vo. rn<. 



Hick o'Haiiiiiiii, Vii'e-I'rc- . 



.Toliii IJo^s. Vicr-l'n<. 



Frank Lovi'. Sir'\ . 



New Officers of the Southern Seedsmen's Association. 



There are no get-rieh-quick oppor- 

 tunities in the mail-order seed business. 

 Exactly the contrary is true. Confi- 

 dence in a seedsman grows slowly. A 

 greater or less distance separates the 

 seller and the buyer and most people 

 are cautious about passing along the 

 casli to an unknown man or firm. 



Our own observation confirms fully a 

 remark made some twenty-five years ago 

 by that seed trade veteran, Jerome B. 

 Rice, to the effect that he had never 

 seen anyone start big in the seed busi- 

 ness who did not fail. Volume of seed 

 t)usiness, especially in the mail-order 

 phase, is based above all else on the 

 confidence placed in the seller by the 

 buyer. Confidence is a plant of slow 

 growth. It must be tended carefully, 

 cultivated, fertilized and given every 

 inducement to grow steadily and stur- 

 dily. 



Along with the willingness to start 

 in a modest way must be patience, 

 enough patience plus capital to cover 

 the necessary intervening years b^e- 

 tween the start and the point where the 

 lireak-even or small profit making be- 

 gins. The generality of mail-order seed 

 experience is that no considerable prof- 

 its need be looked for before the end of 

 five years. Often seven years is nearer 



