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112 



The Florists' Review 



June 8. 1922 



mail-order house can have is the pleased 

 and satisfied customer who passes words 

 of commendation of your house along to 

 his neighbor. 



The Golden Rule. 



The prospective mail-order seedsman 

 can follow no better general rule than 

 "Do unto others as you would have 

 ihem do unto you." In the conception 

 of business fifty years ago or more the 

 accepted version was, ' ' Do unto others 

 as they would do you and do them 

 first." Happily that conception of busi- 

 ness has passed away, never to return. 

 Its passing represents a long step up- 

 ward in our civilization. 



We have observed many going into 

 the mail-order seed business who 

 make one fatal mistake. Viewing 

 the field and seeing so many of us 

 already established, one meets the ques- 

 tion of what special appeal to the pro- 

 spective customer can be made. Usually 

 price-cutting is first thought of and 

 acted on. The large gross margins in 

 the vegetable and flower seed phases 

 are naturally deceiving to the beginner. 

 Small net margin, if any at all, is the 

 reality and experience of the older ones 

 in the trade. 



The newcomer in the trade reasons: 

 "I will cut prices and get trade away 

 from the established houses and then 

 raise my price level to a profit point 

 after they come to me." Foolish ama- 

 teur! The seed buyer who will leave 

 an established house to go to a new- 

 comer for cut-price reasons will just 

 as quickly leave the newcomer to go to 

 the next price cutter for cut-price rea- 

 sons. 



Frankly, we lielicvc it poor business 

 policy to try to build a new business on 

 trade taken from some other house. 

 While in our own experience we have 

 undoubtedly annexed some customers 

 from other mail-order houses, it was 

 not by deliberate intent. The l>est part 

 of our business today is business that 

 we have, in measure, created; that is, 

 it lias grown out of the campaign for 

 more and better gardens and farm 

 crops that we have persistently pushed 

 almost fr()m the start of our tmsiness in 

 1880. 



Goshen, Ind.— :Miss Lillian C. Toms 

 announces the removal of her flower 

 shop, the Colonial, from 302 South Main 

 street- to 128 East Washington street. 



,Asbes£fylf 



Make your greenhouse weather-tight with 

 Asbestfalt, the elastic cement that never gets 

 hard, cracks or peels in cold weather or runs in 

 hot weather. 



$1.00 per gallon 



Mli&qnDlifai)Mct€erktICi 



1299- 1323 FhiUai Avwa*. BROOKLYN. NEW YORK 



Godfrey Aschmann's Spring' Stock 



We are offering this year a fine and large stock of Spring Foliage 

 and Bedding Plants, all in good condition and at reasonable prices. 



Ferns. Scottll and Teddy Jr., 6V&-inch 



pots, 60 cts. each. 

 Palms. Kentla Forsteriana and Belmore- 



ana, fine stock, 4-lnch, 60 eta ; 5-lnch, 



$1.2S. 



Bird's-Nest Ferns, heavy S^-Inch, $1.00 



each. 

 Dracaena Frasrans. heavy 5-inch, 76 cts. 



each. 

 Rubber Plants, heavy 4-lnch, 50 cts. 

 Asparacns Plumosas, heavy 4-lnch, $17.00 



per 100. 

 Dracaena Indivlsa, heavy stock and very 



scarce, 6-lnch, 50 cts.; 6-Inch, 75 cts. 



and $1.00 each. 

 Tradescantlas. 2% -Inch, $6.00 per 100. 

 Hardy EnsUsh Ivy, 2 plants In a 2 ^ -Inch 



pot, $6.00 per 100; 3-lnch, $12.00 per 



100; 4-lnch, staked up, $26.00 per 100. 

 Geraniums. We have a flne stock of 



healthy plants of A. Rlcard and B. 



Poltevlne, 4-lnch, $18.00 per 100; S. A. 



Nutt and Mme. Buchner, white. 4-lnch, 



$17.00 per 100. 

 Besoniaa. fine, heavy stock In bloom of 



Lumlnosa, Prima Donna and Vernon, 



4-lnch, $17.00 per 100; 8-lnch, $10.00 



per 100. 

 Scarlet Sace, America and Bonfire, 4-lnch, 



$15.00 per 100; 3-lnch. $7.00 per 100. 

 Canna«. Klngr Humbert, Yellow King 



Humbert and The President, strong 4- 



Inch, $17.00 per 100. 

 Heliotropes, heavy plants, dark blue, 4- 



Inch, $15.00 per 100. 

 Aceratam, new dwarf variety. 4-lncb, 



$15.00 per 100; 2^4 -Inch, $6.00. 

 Tinea Yarlegata, 4-lnch, $20.00 per 100. 

 Lnntanas, best varieties, 4-inch, $15.00 



per 100. 



Hydrangeas, all the best French and 

 Otaksa varieties, full of buds, for 

 spring planting, 6-lnch, 75 cts.; 7-lncb, 

 $1.00 each. 



Coleas. These are very scarce but we 

 have a flne and large stock of them; 

 VerschafCeltll, Golden Bedder and 

 Queen Victoria, 2^4-inch, $5.00 per 100; 

 Brilliancy and other fancy varieties, 

 2^ -inch, $6.00 per 100; 4-lnch, $17.00 

 per 100. 



Calendula Prlnee of Orange. 3-lnch, $8.00 

 per 100; 4-lnch. $15.00. 



We also have a flne stock of 2^ -Inch 

 plants at $5.00 per 100, such as Pe- 

 tunias, Rosy Morn and Inimitable; 

 Sweet Alyssnm Little Gem; VerbeiUM, 

 4 best colors; Iiobella Emperor Wil- 

 liam; Dusty Millers; Dwarf French 

 Marigolds; Phlox, best colors mixed. 



Ipomoea Noctlflora. Godfrey Aach- 

 mann's well known pure white, 

 fragrant Moon Vines bearing flow- 

 ers as large as a saucer, 2Vi-lnch, 

 $6.00 per 100; 4-inch, staked up, 

 $18.00 per 100. 



JemsaWm Cherries, in the following 

 varieties: Cleveland, Holly Berry and 

 Orange Queen, 2^ -inch, $5.00 per 100. 



Snapdragons. We have a flne and large 

 stock of strong plants which will be 

 ready about May 20, pinched back in 

 the following varieties: Keystone, Nel- 

 rose. Silver Pink, Giant Yellow and 

 Giant White. 2^-inch, $6.00 per 100; 

 $55.00 per 1000. 



Tomatoes, strong 2% -inch John Baer, 

 Earliana and Stone, $3.00 per 100. 



Our Terms are cash with order. No plants are shipped C. O. D. Add 6% for pack- 

 ing. All plants shipped at purchaser's risk. All plants will be shipped out ef pots 

 unless otherwise instructed. 



GIDFREY ASCHNANN,ioiow.ontiriisi., Philadelpiiia, Pa. 



Mention The Review when yon write. 



EVERTITE 



GLAZING CEMENT 



EVERTITE GLAZING CEMENT remains elastic at all times— forming a 



waterproof and airtight joint over the sashbar. It will stand the extreme 



expansion and contraction that a greenhouse is subject to and will not check 



or crack -nor will it harden. It lasts from five to ten years. 



Write for circulara and pricea. 



THE EXCELLO MANUFACTURING COMPANY 



CLEVELAND, 

 OHIO 



Patented 

 S. A. HOST. Inventor 



Mention Tlip Review when you write. 



Ferns, Pandanus Veitchii, 

 Cyclamen/ Dracaenas 



are our quantity stocka. Write ui about 

 any plants you need. 



MACAW BROS. 

 DslawMT* Coanty, NORWOOD, PA. 



R. S. MCMURRAY 



Wholesale Grower of Plants 



BELLEFONTAINE, OHIO 



