26 



The Florists' Review 



Junk 15. 1922 



fl 



Established 1897. 

 by O. L Grant. 



PabllBbed erery Thursday by 

 The Florists' Publishing Co., 



600-560 Oaxton Building, 



808 South Dearborn St., Ohtcaeo. 



Tel., Wabash 8195. 



Registered cable address. 



Florvlew, Chicago, 



Entered as second class matter 

 Dec. 3, 1897, at the post-ofHce at Ohl- 

 cago, Ill„ under th4 Act of March 

 3. 1879. ——) 



Subscription price, 12.00 a year. 

 To Canada, $3,00; to Europe, $4.00. 



AdTertlsing rates quoted on 

 request. Only strictly trade ad- 

 vertlsins accepted. 



n 



Results bring advertising. 

 The Review brings results. 



Whereas the customary busiuess tone 

 a year ago was pessimistic, today the 

 usual expression is encouraged and en- 

 couraging. 



A PATCH of perennials proves a money- 

 maker in the summer time for the florist 

 who has some vacant land adjoining his 

 greenhouses. 



Cash in the bank is as powerful a sup- 

 port as a business man can have. He 

 should look to it that such support does 

 not fail him. His own watchfulness can 

 prevent it. 



LiviNO uj) to the reputation it has 

 gained by its previous conventions, the 

 Texas State Florists' Association jilans 

 another noteworthy gathering, at Dallas, 

 July 5 to 7. 



Next Meek-end the American Sweet 

 Pea Society will hold its annual meeting 

 and exhibition, at Boston. Upon the 

 weather man will dei)end much of the 

 success of the show. 



The Hought-for ])lane of ' ' normalcy ' ' 

 has not been reaclied, but llorists, like 

 everybody else, are getting used to dis- 

 turbing elements that worried thom after 

 a i)eriod of tranquil prosperity. 



Ik all the items formerly imported 

 could be replaced by American-grown 

 material with the same speed and com- 

 pleteness as in the case of gladiolus 

 bulbs, quarantine 37 would not bother 

 us nearly so much as it does now. 



Neav Yoek has a rival. Glasgow will 

 hold an "international" tlower show 

 August 31 to September 2, promoted by 

 the corporation of the city of Glasgow 

 in conjunction with the Glasgow and 

 West of Scotland Horticultural Society. 



Something new in plantsmcn 's adver- 

 tising is a 4-page folder. of .1. L. Schiller, 

 Toledo, O., showing lilooms of Primula 

 obconica used in design work. Several 

 ideas are afforded retailers who have not 

 made use of primula flowers in this way. 



JtTNE to date has (lisapj)ointcd those 

 who looked for easier trade collections 

 this month. The fact is, money has come 

 in more slowly than in Maj' or Ajjril. Is 

 it because tlie trade still is too busy with 

 spring work to look after collecting bills 

 and paying past -due accounts? 



Giving his attention to production, the 

 florist who operates a greenhouse is likely 

 to overlook tlie principles of merchandis- 

 ing which would enhance his success. 

 Yet the disposition of his wares most 

 jirofltably is not less important than the 

 l)roduction of them most economically. 



One reason why the average grower is 

 ;i better credit risk than the average re- 

 tailer is that the grower probably puts 

 his profits back into the business in the 

 way of addition to his glass, whereas 

 the retailer probably puts his profits 

 into some outside business venture that 

 lie cannot watch. 



.Tu.sT now the chrysanthemum midge is 

 causing its spring disturbance. Many 

 Horists do not know it when they see 

 it. In fact, the midge is so small that 

 it is seldom noticed. But it is betrayed 

 by the small sweUings, like tiny white 

 warts, on the leaves and stems of chrys- 

 anthemums. If you find any such on your 

 jilants, read carefully the article on page 

 17 of this issue. 



When a business is ' ' organized ' ' so 

 that it doesn't make much difference 

 whether the boss is at home or away, 

 the "organization" is likely to get most 

 of the profits. At the same time, the 

 head of a business should strive to have 

 sufficient competent help so that he may 

 occasionally attend conventions or visit 

 his fellow florists without everything 

 straightway falling to rack and ruin. 



Bulletin No. 16 of the American 

 Peony Society gives members a copy of 

 the proceedings of the society's annual 

 meeting of 1921 just before this year's 

 gathering, which will be held this week 

 at London, Ont. The reports of exhibi- 

 tions last year at various places provide 

 notes of interest to peony enthusiasts, 

 for whom Secretary A. P. Saunders has 

 done his usual careful job of editing. 



In the postwar boom, high wages and 

 abnormal profits enabled pretty nearly 

 everybody to meet bills as they came 

 due. Never were collections so good and 

 credit men so free of care. But changed 

 business conditions have brought relaxa- 

 tion in the matter of meeting obligations, 

 and delays in payment and requests for 

 long-term credit are becoming more fre- 

 quent again. It will be a mistake, how- 

 ever, if the trade allows things to drift 

 into the condition they once were. By 

 holding fast to the principle of prompt 

 jiaymcut now, we shall be making prog 

 ress. 



STATE GATHERINGS. 



Here is a list of the impending state 

 gatherings of the summer: 



Texas State Florists' Association, at 

 Dallas, July 5 to 7. 



Oklahoma State Florists' Association, 

 at Tulsa, July 13 and 14. 



Wisconsin State Florists' Association, 

 ;it Oshkosh, July 25. 



Kansas State Florists' Association, 

 at Fredonia, August 3 and 4. 



Missouri State Florists' Association, 

 !it Kansas City, August 15 to 17. 



CAN YOU HELP? 



The Library of Congress has a com- 

 plete file of issues of The Review with 

 the exception of that dated November 

 13, 1919, being No. 1146. Copies of that 

 issue in The Review office have been 

 exhausted. Any subscriber who will 

 spare his copy of that issue can assist 



our national library to make its file 

 complete by sending the number either 

 to the Librarian of Congress, Washing 

 ton, D. C, or to the office of The Re 

 view, whence it will be forwarded to the 

 capital. 



WHY LESS MONEY IS SPENT. 



There's a reason why people aren't 

 paying what they did for flowers, or for 

 other things. Everybody's pocketbook 

 is getting lighter, according to "the 

 monthly circulation statement issued 

 last week by the Treasury department, 

 at Washington. On June 1 the per 

 capita circulation of money in the coun- 

 try was $48.78. This compares with 

 .$4^8.89 May 1 and with $56.89 June 1 a 

 year ago. 



The total circulation June 1 was $5,- 

 346,832,497, while the population of the 

 country was estimated at 109,605,000. 



CHICAGO TO KANSAS CITY. 



The Chicago, Burlington & Quincy 

 railroad iias been chosen for the trip 

 of the Cni«iigo Florists' Club members 

 and friends to the convention of the 

 Society of AmeV^an Florists to be held 

 at Kansas City, l^o., August 15 to 17. 

 The party will leavB-ilie Union station. 

 Canal and Adams streets, at 6 p. m., 

 standard time (7 p. m., Chicago time), 

 Monday, August 14, and will arrive at 

 Kansas City the following morning at 8 

 o'clock. 



The regular one-way fare is $16.54. 

 A reduced round-trip rate has not yet 

 been authorized. Pullman fares are: 

 Lower berth, $4.50; upper, $3.60; draw- 

 ing room, $16.50; compartment, $12.75. 



Those who plan to go on this train 

 are asked to make reservations early, 

 as a special train will be provided if the 

 size of the party warrants. 



For reservations address S. J. Owens, 

 city passenger agent, C, B. & Q., 179 

 West Jackson boulevard, Chicago; tele- 

 phone, Wabash 4600. 



Members of the trade from other 

 cities are invited to join the party at 

 Chicago. 



Those who wish to stop off at .St. 

 .Joseph, Mo., to visit the greenhouses 

 there, can do so on the C, ^ & Q., going 

 or returning, without malSig a special 

 journey. To do this on the westward 

 trip, it will only be necessary to make 

 reservations in the St. Joseph sleeper 

 on the same train, .arriving at St. 

 •Joseph at 7:20 Tuesd.ny morning, and 

 proceed from St. Joseph to Kansas City 

 by local train, reversing this arrange- 

 ment if the stop is made on the return 

 trip. 



ROSE PLANTS IN DEMAND. 



In the early days of the industry flo- 

 rists who planted even a few roses in 

 their greenhouses were accustomed to 

 propagate their own stock. Today it is 

 different; all the smaller florists and 

 even some of the largest forcers of 

 roses now buy their jilants from special- 

 ists instead of propagating the stock 

 themselves. The result is that there 

 almost always is a strong demand for 

 young rose plants, both grafted and 

 own-root. Like this: 



We certalnl.v recpived good rpsults from the 

 11(1 we had In The Review- -A. N. Nielsen. Inc.. 

 .Tesse P. llobinson, Secretnry, Piinn. 111., June 9, 

 Ii)L'2. 



If you hear a man complain of the 

 cost of advertising, you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



