

JONB 16, 1922 



The Florists' Review 



69 



The flo rtoto whose cards appear on the pages carrying this head, are prepared to fill orders 

 """"■■ - fiom otlier florisU for local delivery on the usual basis. —— — 



FOREIGN SECTION 



ENGLAND 



You can 



"Sty It with 



Flowen" to 



anyone in 



the British 



Itlesthrou^ 



Bees' 



Flower 



Seivico 



Memben 

 ». T. D. 



, BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



LIVERPOOL 



CABLE US YOUR ORDEaiS FOB 



ENGLAND 



with fifteen important shops In good centers, we are 

 the largeet flonsta in England and better equipped 

 ttifw anyone else to carry out cable orders. 



DINGLEYS. Ltd 



Head Offlea: CambridreSt., MANCHESTER 



LIVFBPOOL Branch, 2 Parker St. 



SHEFFIELD, ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



BRUSSELS, BELGIUM 



M CD/^I irt The Leading FLORIST 

 IVL r rvV^VJ in, 20 Rae des Colonies 

 Prompt service anywhere In Belgiuni, Holland, Germany 



Amsterdam, Hollamd 



C. THIM, Florist V. Baerlestraat 56 



HONOLULU. H. I. 



"F'^'g STRAUS FLOWERS 



just a show of cordiality, the other 

 party will instinctively bridge the gap 

 and matters are soon on a friendly 

 basis. 



Then there are still other dealers who 

 do not genuinely realize that the atti- 

 tude toward the customer has a great 

 deal to do in making the maximum 

 of initial sales and return trade. Their 

 argument is: "Well, we have the stock; 

 it is good stock. If the customer has 

 the money, he can buy this stock and he 

 will be getting value. We believe in 

 letting quality sell itself." And, so 

 philosophizing, they lean against the 

 counter or make a telephone call while 

 the customer is looking about; conse- 

 quently, the customer buys a bunch of 

 violets and goes down the street into 

 another florist's store and orders the 

 flowers for a wedding. 



It is not supposed that the retailer 

 should make himself a "busybody" 

 who meddles in other people's affairs, 

 but a retailer, by making himself pleas- 

 ant and courteous, can make a friend 

 of a buyer and gain his good will. Busi- 

 ness men know the value of good will. 



Observations made in a large num- 

 ber of retail stores point to the fact 

 that those who take an interest and 

 hplp the customer select have always 



And A Flower Did It 



Coming up from Washington recently, overheard 

 two men in the seat back of me talking about how 

 a little thing will turn defeat into success. 

 It seems that one of them was a cereal salesman, 

 calling on grocers. His contract called for an 

 average of I sales a day in cities of 30 thousand 



and over. 



For two days in Pittsburgh he had made but six 



sales — 3 a day. 



He was mighty blue. 



About 3 o clock went past a school just as the 



children were dismissed. 



Before he hardly knew what was happening, two 



little girls came skipping up to him and asked him 



to bend over while they put a daisy in his button 



hole. 



Then they each took hold of his hand and walked 



down to the corner grocer, where he went in. 



Not only did he sell to him. but to five others he 



called on that afternoon. 



The hoodoo was broken. 



The flower had done it. 



And now he declares he 



flower in his button hole. 



sales a day. 



always tries to have a 

 His average is now I 2 



1 am a bug on getting men to wear a flower, so 



what these two men said hit me just right. 



It set me to wondering if we florists are not kind 



of overlooking the men. 



Have a notion it's an F. T. D. thought worth 



thinking. 



New York's Favor' te Flower Shop 



Phone Plaza 8190 Fifth Avenue at S8th Street 



optimistic reports to make, while the 

 lackadaisical, apparently disinterested 

 dealer generally complains of "hard 

 times." 



BUYS DAYTONA STORE. 



Currey the Florist, of Deland, Fla., 



has purchased from L. F. Darnell the 



I business and good will of the Daytona 



Flower Shop. Mr. Currcv has been 

 established in Deland for about twelve 

 years, his business showing a steady 

 growth, especially marked in the last 

 throe years. 



The Daytona flower store will be open 

 as usu.'il, only for the winter season, Oc- 

 tober to May, while any summer busi- 

 ness will be taken care of by the Delnnd 



