JnNB 15, 1922 



The Florists' Review 



69 



l^^e^^S^^e^^eps^^^ 



The florists whose cards appear on the pages carrying this head, are prepared to fill orders 

 """"~~ from other florists for local delivery on the usual basis. " " 



FOREIGN SECTION 



ENGLAND 



You can 



"Siy It with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Uembera 

 P. T. D. 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



Members 

 F. T. D. 



LIVERPOOL 



CABLE OS YOUR ORDERS FOR 



ENGLAND 



With Hfteen importiint shops In good centers, we are 

 the largest flonats in England and better equipped 

 than anyone else to carry out cable orders. 



DINGLEYS. Ltd 



Head Office: Cambridge St., MANCHESTER 



LIVERPOOL Branch, 2 Parker St. 



SHEFFIELD, ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSKRYMEN 



BRUSSELS. BELGIUM 



MI7D/-NI rrh The Leading FLORIST 

 . r rVV^U 1 C^ 20 Rue dea Colonics 

 Prompt service anywhere in Belgium, Holland, Germany 



Amsterdam, Holland 



C. THIM, Florist V. Baerlestraat 56 



HONOLULU. H. I. 



Trg' STRAUS FLOWERS 



JiiNt a show of cordiiility, the other 

 p.'irty will instinctivoly iiridfje the gap 

 and matters are soon on a friendly 

 biisis. 



Tlien there are still other deiilers who 

 do not genuinely realize that the atti- 

 tude toward the eustomer has a great , 

 deal to do in making the niaxiinuin j 

 of initial sales and return trade. Their J 

 argument is: "Well, we have the stoek; 

 it is good stoek. If the customer has 

 the money, he can buy this stoek and he 

 will be getting value. We believ.- in 

 letting (luality sell itself." .\nd, so 

 |>liilosoj)iii/.ing, they lean against the 

 lounter or make a telephone eall while 

 the eustomer is looking about; eonse- 

 i|uently, the customer buys a bunch of 

 violets and goes down the street into 

 anotlier florist's store and orders the 

 flowers for a wedding. 



It is not sui)posed that the retailer 

 sliould make himself a "busybody" 

 who meddles in other peojile 's" affairs, 

 but a retailer, by making himself pleas 

 ant ;nid courteous, can make a friend 

 of a l)uyer and gain his good will, busi- 

 ness men know the value of good will. 



Observations made in a large num- 

 ber of retail stores jtoint to the fact 

 Jh.-it those who take an interest and 

 help tlie eustomer select have alwavs 



And A Flower Did It 



Coming up from Washington recently, overheard 



two men in the seat back of me talking about how 



a little thing will turn defeat into success. 



It seems that one of them was a cereal salesman, 



calling on grocers. His contract called for an 



average of 10 sales a day in cities of 30 thousand 



and over. 



For two days in Pittsburgh he had made but six 



sales — 3 a day. 



He was mighty blue. 



About 3 o clock went past a school just as the 



children were dismissed. 



Before he hardly knew what was happening, two 



little girls came skipping up to him and asked him 



to bend over while they put a daisy in his button 



hole. 



Then they each took hold of his hand and walked 



down to the corner grocer, where he went in. 



Not only did he sell to him. but to five others he 



called on that afternoon. 



The hoodoo was broken. 



The flower had done it. 



And now he declares he always tries to have a 



flower in his button hole. His average is now 1 2 



sales a day. 



I am a bug on getting men to wear a flower, so 



what these two men said hit me just right. 



It set me to wondering if we florists are not kind 



of overlooking the men. 



Have a notion it"s an F. f. D. thought worth 



thinking. 



New York*8 Favor' te Flower Shop 



Phone Plaza 8190 Fifth Avetiue at S8th Street 



Ojitimistic reports to make, whilr the 

 lackad;iisic;il, app.arently disinterested 

 dealer gener.ally complains of "hard 

 times. ' ' 



BUYS DAYTON A STORE. 



C'urrey the Florist, of Deland. Fla., 

 has purchased from I>. F. Darnell the 

 business and good will of flie Daytona 



I'Idwcr Shop. Ml-. ('urr<'V h;is been 

 established in Deland fur about twelve 

 years, his business showing a steady 

 growth, especi;illy marked in tlii' last 

 three years. 



The D.'iytona flower store will be open 

 .as usual, only for the winter season, C)c- 

 t(d)er to \tay, wiiile iiny summer hnsi- 

 nes>, wil! be taken care of bv tlir De!aii<l 



