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112 



The Florists^ Review 



June 15. 1922 



CROTONS 



From 2^1-iaeh to Spocimons 



2H-in. pots, 92B.OO dot 100. 



PHOENIX RECLINATA 



2H-in., extn luse, 98^)0 par 100. 



HUGH N. NATHESON 



418 S. W. Second Avenne 

 MIAMI :i FLORIDA 



HALL'S HONEYSUCKLE, 



6-inch pot grown, bushy stock, staked, (36.00 per 100. 



PACHYSANDRA TERMINALIS, 



S-inch pots, $8.00 per 100. 



FUNKIA VARIEGATA, 



per 100 eyes, tS.OO. 



A. L. MILLER, Jamaica, N. Y. 



ccpt orders more readily if they have 

 already paid part cash, and they will be 

 better pleased with their stock, for they 

 will not try to find excuses that will 

 enable them to refuse the order. If a 

 customer has agreed to pay for his 

 order on delivery and has made a cash 

 deposit, he must live up to his contract 

 or he will forfeit the cash deposit. If 

 no cash has been paid, he can refuse 

 to accept the trees and the nurseryman 

 either has to take the loss or go to the 

 local courts, which is expensive and 

 unsatisfactory. The customer who has 

 paid part cash for the order has an in- 

 terest in that order and he will come 

 out on time for it. If a customer has 

 paid part cash down, the nurseryman 

 has a leverage to keep him from can- 

 celing his order. 



Due to the slow turn-over of the nurs- 

 ery business, once a year, most nursery- 

 men have to finance their business from 

 June 1 until the following June and 

 depend upon the coming year's busi- 

 ness to pay their bills. All is well if 

 deliveries and collections are good. All 

 is wrong if these are not good. There- 

 fore, by receiving a certain portion of 

 the purchase price of the stock when 

 the order is received, the nurseryman 

 has a reasonable assurance of receiving 

 the remainder at delivery. The possi- 

 bility of having "left-on-hand" orders 

 at delivery time is done away with. 

 The extra money received from the part 

 cash payment gives the firm additional 

 capital with which to enlarge its busi- 

 ness. The firm will not have as much 

 interest to pay on borrowed capital un- 

 der this plan. 



Advantages to Salesmen. 



The salesmen will make more money, 

 because under this plan there will be 

 less rejects and countermands, and the 

 firm can ;ifford to give the salesmen 

 more money in the way of bonuses. 

 Greater confidence in the salesman is 

 instilled in the customer when it be- 

 comes known to him that the salesman 

 is under bond. With a decrease in 

 losses there will lie a proportionate de- 

 crease in the ]irice of the stock and a 

 conse(|uent increase in tlie ininilur of 

 orders taken. The salesman has an ef- 

 fective sales talk. He can never make 

 a customer own n]> to the fact that the 

 customer is not following a good busi- 

 ness policy; that is, taking advantage 

 of the discounts offered him bv the firms 



NATALIE 



A new medium pink seedling carnation 

 that will take the place of Ward 



NATALIE was awarded the Silver Medal in New York 

 Won First Prize and was awarded a Report of Merit in Boston 



Place your order at once to insure early delivery 



ROOTED CUTTINGS 

 $12.00 per 100; $100.00 per 1000; $450.00 per 5000 



250 at 1000 rate 



Deliveries beginning Decembsr, 1922, and filled in the order received. 



JOY FLORAL CO. 



Nashville, Tennessee 



BETTY JANE 



Awarded the Silver Medal at the National Flower 

 Show at Indianapolis, Indiana, 



Our new Ward pink seedling has a beautiful 

 formed flower on long, stiff stems; of an even 

 shade of Ward pink. It is a good grower in 

 the field and under glass and a free and con- 

 tinuous bloomer, good keeper and shipper. 



Awarded the Special 5. A. F, & O. H. Silver Medal 



by the American Carnation Society at Hartford, 



Connecticut, January, 1922, 



Place your order now for early delivery next 

 winter. $12.50 per 100; $110.00 per 1000. 



Orden will bm filled in rotation aa received 



A. JABLONSKY, Carnation Specialist, 



OLIVETTE, CLAYTON P. O., MISSOURI 



BIDDEFORD, MAINE 



CARNATION PLANTS 



ROSALIND, rooted cuttings 1120.00 per lOOO 



IMPROVED WARD, root"d cuttings 100.00 per 1000 



December. 1922 delivery. 



MAINE SUNSHINE, rooted cu ttings 120.00 per 1000 



WHITE DELIGHT, rooted cuttings lOO.CO perlOOO 



April, 1922 delivery. 



