■ .^/^J,li••^''■ T' /xv' >? "^^ 



114 



The Florists' Review 



JcNB 15. 1922 



from which he buys his stock. The cus- 

 tomer knows that a merchant who does 

 not discount his bills is looked upon 

 with suspicion by his banker as well as 

 the wholesaler, because the merchant 

 is permitting a good profit to be lost. 



Advantages to Customer. 



By making a cash deposit the cus- 

 tomer is benefited also. In addition to 

 a number of other benefits, he receives 

 valuable stock free of charge. In other 

 words, the customer saves ten per cent, 

 because he gets ten per cent of his 

 money paid in advance in extra trees 

 and plants. If the customer makes an 

 advance payment of $20, he gets ten 

 per cent of this advance payment in 

 extra stock. If the advance payment 

 is made three months before time for 

 delivery, this stock received represents 

 forty per cent interest on the cash ad- 

 vance paid. The customer will in this 

 way be able to buy his trees cheaper, be- 

 cause the nurseryman will be dealing 

 with a higher type of customer, who is 

 sure to pay his bills on time. The "bad 

 debts" item is to some extent elimi- 

 nated and the good customer will not 

 be required to pay the debts of the bad 

 customer. Above all, the customer is 

 protected from dishonesty and fraud 

 through unscrupulous tree dealers and 

 agents. 



Presenting Plan. 



The salesman should be specific in 

 presenting the plan to the customer. 

 Experience has shown that salesmen 

 can best arouse the interest of the cus- 

 tomer by keeping in mind some specific 

 tree, shrub or plant which will appeal 

 to the customer as a bonus. This is 

 better than just making the mere state- 

 ment that extra nursery stock will be 

 given as a bonus. The salesman, from 

 his list of premium stock, can allow the 

 customer to select what he prefers. The 

 following is a letter given by the prin- 

 cipal to the agent, more satisfactorily 

 to establish the agent's identity and to 

 show the customer tliat the agent is 

 working in good faith when asking for 

 a deposit on the order: 



Yoii are hereby instriu'ted to colhTt at least 

 twenty-flve per cent of the fiicc value of e,i<li 

 onier at time (if takin;; smli order. As a tioniis 

 for part payment in advance, tlie customer is 

 to receive ten per cent of tlie nmunnt iiaid in 

 casli in tlie form of additional nnrsery slock. 

 The customer will thus receive a very la rye re 

 turn for his money and should have no liesitation 



(Continued on pn«e l-'U.) 



GERANIUMS 



4 -inch (!er;iniuni.s. .lohn Doyle and Poite- 



\ino. $r_M«i per Imi; S. A. Xutl, Jll.iKi, in 



l)uil anil lilooiii. 

 :i -inch (Jeraniunis, same \arielies. fo.ini 



per liKi. 

 •J'i-incli Alternantlicras. red and yellow. 



f.'.7."> |ic|- 11 1' I. 

 ■J'i-inrn ( liiysanllirinunis. list on appHca- 



ti(in. $l..'iii per loo. 

 •_"+-inch t'oleus. red or yellow, or iiiixod, 



$:;.i»i per lim. 

 ■J'«-incli \i'i-liena.-;. as.-^orled. $:'. (»i per lOo. 

 :i -int'li V'iiica \ arieyala. $.').iKi per lni). 

 4 -inch \'inca \arie:;.ita. Jrj.m per \HK 



Sr F. BARR & CO , 1 ancaster. Pa. 



Ferns, Pandanus Veitchii, 

 Cyclamen, Dracaenas 



kre our Quantity stocks. Write us about 

 any plants you nred. 



MACAW BROS. 

 Delaware County, NORWOOD, PA. 



We couldn't guarantee it 

 unless it was right 



For years we have catered to the trade. In all that time we have never knowingly 

 misrepresented and have attained an enviable reputation for honesty and fair 

 dealing. Before we introduced PUTTIUM we made certain of its superior qualities; 

 we made sure that it would do what we claim for it — and that is why we can safely 

 guarantee it as a glazing cement that at last gives elasticity, durability and econ- 

 omy — a glazing cement that you can buy with full conHdence in its worth. 



Puttium 



comes in black and gray. Both are exceptional for the purpose to 

 which they are adapted, both absolutely free from tar or inferior in- 



GET THE FACTS ! 



gredients of any kmd, both made of the highest-grade materials both 

 every extreme of temperatiire or weather — the best glazing 



suited to every ^ „. .v-...,-^..* „i «cci,ti.ci 



investment for greenhouse owners and so widely recognized 

 GET THE FACTS— send for free descriptive folder. USE 

 THE COUPON. 



.^^ 



^^ The 

 ^' McCallum Co.. 

 ^ Pittsburgh, Pa. 



'iJie McCallum Company 



137 SeTcntli St. PITTSBURGH, PA. ^- 



^ Name 



^ Address 



Gentlemen: 



^^ Please send me your descriptive 

 folder on "PUTTIUM." 



"Tlic HwM Tlat Senricc liDilt" 



Mention Tlie ReTlew when you write. 



Foliage and Bedding Plants 



Ferns, Scottii and Teddy Jr., 8%-lnch pots, 



(to cts. each. 

 Palms, Kentia Forsterlana and Belmoreana, 



fine stock, 4-inch, 60 cts.; 5-lnch, $1.2.". 

 Blrd'H-Nest Ferns, heavy 5V4-lnch, $1.00 



each. 

 Draraena Fra^rans, heavy 5-lnch, 7S cts. 



eacii. 

 Kiihher Plantn, heavy 4-inch, BO cts. 

 Asjiaraxus I'lumosus, heavy 4-inch, $17.00 



per 100. 

 Hurdy KnKlish Ivy, 2 plants in a 2Vj-lnch 



pot. $0.0(1 per 100; ,3-inch, $12.00 per 100; 



4-inch, staked up. $2ri.Oo per 100. 

 Geraniums. We have a fine stock of healthy 



plants of .\. Ricaril and B. Poitevlne, 



4-inch. $1.^)00 per 10(1; S. A. Nutt and 



Mme. Buchner, wliiti-, 4-inch, $1,').00 per 



100. 

 Jerusalem Cherrlen, in the following varie- 

 ties: Cleveland. Holly Herry and Orange 



Queen, 2Vi-inch, $."i.00 per 100. 



Our Terms arc ca.sh with order. No pla 

 packing. .Ml jilnnts shipped at purchaser's 

 unless otherwise instructed 



All in flood condition and «t 

 Reason *ble Prices. 



Coleus. These are very scarce but we have 

 a fine and large stock of them; Ver8Cha<f- 

 feltii. Golden Bedder and Queen Victoria, 

 214 -Inch, $.5.00 per 100; Brilliancy and 

 other fancy varieties, 2Vi-inch, $5.00 per 

 100; 4-inch. $15.00 per 100. 



Ipomo«*a Nootiflora, Godfrey Asch- 

 mann's well known pure white, 

 fragrant Moon Vines bearing flow- 

 ers as large as a saucer. 2Vi-inch, 

 $0.00 per 100; 4-lnch, staked up, 

 $18.00 per 100. 



Snapdragons. We have a One and large 



stock of strong plants, p^ched back, in 

 the following varieties; K«stone, Nelrose, 

 Silver Pink, Giant Yeimv and Giant 

 White, 214-lnch, $6.00 peJP/00; $55.00 per 

 1000. 

 nts are shipped C. O. D. Add 5 per cent Tor 

 risk. All plants will be shipped out of pots 



GODFREY ASCHMANN, loio w. Ont.rio St., Philadelphia, Pa. 



Mention The Review when you write. 



MELD GROWN 

 SELECTtD PLANTS 



»3.<)i> per 1000 



lU.UOOIots. (-.27. 5U 



WM. P. YEAGLE, Bristol, Pa. 



TOMATO PLANTS 



See Classified Ads. 



Mention The Review when you write. 



R. S. MCMURRAY 



Wholesale Grower of Plants 



BELLEFONTAINE, OHIO 



ALONZO J. BRYAN 



Wholesale Florist 



WASHINGTON, NEW JERSEY 



Grower of all kinds of Flowering, Decorative 

 and Veg table Plants by (he hundreds of 

 thousands. Correspondence solicited. 



Mention The Keview wli.-n vcii write 



Chrysanthemums 



FOR EVKKY NEK I) 



ELMER D. SMITH & CO. 



Chrytanthemum Specialists 

 ADRIAN, MICH. 



The Birthplace of .Modern Chr.vsanthemums 



Mention The Iteview when yni wrilf 



Chrysanthemums 



OF FINKST QUALITY 



OUR SPECIALTY 



See fla-isilieil ad in this issiu-. 



T. G. OWEN & SON, Columbus, Miss. 



W'HOLKS.Al.i; Kl.OKI-Ts 



