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32 



The Florists^ Review 



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June 22. 1922 



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Established 1897. 

 by a. li Grant. 



PnblUbed every Thnrsdar by 

 The Florists' Publishing C3o„ 



600-S60 Oaxton Building, 



SOe South Doarborn St., Ohlcaffo. 



Tel., Wabash 8196. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Ohl- 

 casro, lU., Dnder the Act of March 

 8, 1879. 



Subscription price, 12.00 a Tear. 

 To Canada, $3.00; to Europe, $4.00. 



Advertising rates quoted on 

 request. Only strictly trad* ad- 

 Tertlslnff accepted. 



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RESULTS. 



We give them. You get them. 



We both have tliem. 



N(»T1£ the incrcMsiiifj mim])cr of offers 

 i>t' bulbs grown on the Pacific coast. 



One more item formerly imported tliiit 

 is now commercially available in this 

 country is grafted double gyp.sophila. A 

 California firm lias worked u]i :i ciiiisid- 

 crable stock. 



If each of us in every case were to 

 do by the other fellow as we would have 

 liiin do by us, what an uplift this good old 

 trade would get! Most of the complaint 

 clerks could be set to filling orders. 



Growkks of gladiolus bulbs did so 

 well during the selling season that most 

 of them have increased their plantings. 

 Given a fair growing season, tliere should 

 be enough bulbs to keej) everybody selling 

 in the spring of 1923. 



It i.s said the officers of the F. T. 1). 

 are considering a jiroposition from the 

 Saturday Kvening Post to employ surplus 

 income from dues in advertising the tele- 

 graph delivery service to the millions who 

 read the Post. With the right kind of 

 "copy,"' it surely would be a profitable 

 use of the money. 



Declaring that statistics ])rove that 

 two ])rinci])al reasons for failure in busi- 

 ness are lack of ability and lack of cap- 

 ital, a i)rominent credit man recentlj- 

 asserted that many who succumb for the 

 latter reason might have liecn saved if 

 they had ]iresented a financial statement 

 to their banker for his judgment as to 

 their proper course. A banker is of 

 much more use than merely to keep your 

 money in safety. 



There is a decided change for the 

 better in the industrial atmosphere. 

 Dun's review last week said: "Existing 

 business conditions contrast sharply with 

 those of a year ago. Instead of the 

 repressed demands of the earlier period, 

 current buying in various lines reflects 

 breadth and activity, and price advances, 

 rather than declines, now jiredominate. 

 Less is heard at present than was the 

 case last year of the quieting influence 

 of the near approach of the summer, be- 

 cause there is more work to be accom- 

 plished, and it is significant that the 

 question as to whether business has im- 

 proved has changed to discussion of the 

 ext<'nt and scope of the revival." 



Recent increase in the florists' busi- 

 ness — which has been considerable — has 

 been the result of new people starting up 

 rather than the growth of old, established 

 concerns, a good many of which are doing 

 well to hold their own in the face of new 

 competition. 



The radio is used by the United States 

 weather bureau to warn ships in the 

 Gulf of Mexico of apjiroaching hurri- 

 canes. Some day, perhaps, the Depart- 

 ment of Agriculture will broadcast the 

 coming of a hail storm, so that green- 

 house owners may get out screens or other 

 protection. 



Copies of the summer advertisements 

 being run in national magazines by the 

 S. A. F. publicity committee have been 

 mailed to tlorists, so that they may see 

 the value lO be received for their con- 

 tributioui-- to the campaign, if they are 

 subscribers, or see the good work they 

 are not supporting, if they are 

 not subscribers. If you want to help the 

 good work, send a check to Secretary 

 .John Young, 43 West Eighteenth street. 

 New York. 



"Ask and it shall be given" is easy 

 to say when one has as loyal and helpful 

 a body of readers as has The Review. 

 Last week a recjuost ajipeared on this 

 jiage, on behalf of the Library of Con- 

 gress, for a copy of the issue of No- 

 vember 13, 1919, to complete the file at 

 the national library in Washington. By 

 return mail came such a copy from Charles 

 .r. Lensch, Cedar Rapids, la., followed 

 later by two others. This note is pub- 

 lished so that other readers intending the 

 same a.ssistance will be notified they need 

 not break their files. The prompt help 

 extended by Review readers whenever it 

 is asked is highly appreciated both by the 

 Editor and those who receive such aid. 



By the clip sheet su})plied to Illinois 

 newspajier editors for their garden de- 

 liartments, J. A. Young, secretary of the 

 Illinois State Nurserymen's Association, 

 is doing a service for florists as well as 

 for nur.serymen, since he answers ques- 

 tions and includes short articles on flow- 

 ers, as well as trees and shrubs, in the 

 material which he sends out. The editors 

 of the newspapers to which the clip sheet 

 is being sent find a keen interest dis- 

 jilayed by their readers in the matter and 

 ])ractically everything Mr. Young writes 

 is included in the garden dejiartment run 

 niiig in these newspapers, now number- 

 ing over 200. The slogan, ' ' Plan to 

 Plant Another Tree," at the toji of many 

 of these garden departments is pushing 

 this ])liase of the horticultural business in 

 the same way that the florists' slogan 

 in the public press pushes another. 



JONQt:iLS have never In'fore graced the 

 Editor's desk in June, but a box of these 

 bulbs in full bloom have occupied that 

 jdace for the last week. This box is one 

 of three which Peter Pearson put in 

 cold storage in April and took out in 

 time to decorate the tables at the annual 

 banquet of the Commercial Flower Grow- 

 ers of Chicago, June 15. The other two 

 ijoxes were filled with hyacinths. The 

 hyacinths, after being in cold storage for 

 two months, and the jonquils, after a 

 stay in the vault of six weeks, were in 

 as fine condition as any stock at Easter. 

 How Mr. Pearson retarded bulbous stock 

 for Mothers' day has already been told 

 in these columns. The result of holding 

 these three boxes in the cool room twice 

 as long as the stock sold at Mothers' day 

 gives fuller jiroof of the jtossibilities of 



timing such stock for a given date by 

 this means. 



DOES A READER ENOW? 



A subscriber desires the address of 

 the Manaweld Irrigation Co. Any 

 reader who knows where a letter will 

 reach this company will confer a favor 

 by writing to the Editor. 



WORKING WITH AMATEURS. 



In the American Rose Society's mem- 

 bership of 2,500 only a handful, com- 

 paratively, are commercial growers of 

 the flower. Yet this handful consti- 

 tutes the leaven which has made the or- 

 ganization what it is. The members of 

 the trade who are active in the organi- 

 zation 's affairs — and they are among 

 our most prominent — speak enthusias- 

 tically of the influence which this so- 

 ciety wieMs in promoting active inter- 

 est in horticulture, and they point out 

 that the garden clubs of the country 

 could be made likewise helpful to us if 

 the trade entered into their affairs with 

 similar spirit. 



Apropos of this opportunity, a florist 

 writes: "While the Syracuse rose show, 

 June 15, was confined almost exclusively 

 to amateur growers, yet one cannot but 

 feel that it is from this zealous and un- 

 tiring enthusiasm of. the amateur that 

 the universal love and popularity of 

 flowers spring. Considering the beauty 

 of the roses on exhibition and the fact 

 that only three days before the show 

 central New York was in the throes of 

 a cloudburst, which devastated farm 

 crops and flooded city gardens, the thir- 

 teenth annual rose show was a high 

 tribute to the enthusiasm and deter- 

 mination of a society bound to prosper 

 and create a wider love of flowers as 

 years go on. Wednesday evening, pre- 

 ceding the opening of the show, several 

 of the officers of the American Rose So- 

 ciety gave talks on roses. It was plainly 

 to be seen that behind the love and en- 

 thusiasm of the members of the various 

 rose societies throughout the country 

 lies the foundation upon which the pro- 

 fessional florist might greatly popular- 

 ize flowers. I wish I had the ability to 

 convey adequately the possibilities to 

 the trade that such shows might de- 

 velop. " 



ISN'T BUSINESS (H)OD! 



Judged by what we see and hear of 

 other trades, we in the florists' business 

 have been remarkably fortunate this 

 spring. Business with most florists has 

 been excellent. The report is general. 

 It comes from florists all over the 

 United States, like these users of Classi- 

 fied ads: 



Cut out advertisement; sold out. — Telegriini 

 fr.MTi w. P. I»ng, West Grove, Pa., June 17, 

 1922. 



Discontinue nster iid; nil sold out. — Telegram 

 from 1*. J. Potomkin, Muncie, Ind., June 19, 

 1«22. 



Please cancel vinca ad; sold out. — E. B. Tniich, 

 Marquette, Mich.. June IS. 1!);!2. 



Please discontinue ad of fern runners; sold 

 nut. — O. L. Schmaltz, Kt. Joseph, Mo., June 

 17, 1922. 



Please cancel my ads in The Review, as I am 

 sold out. — E. R. Pound, Newark, 0., June 17, 

 1922. 



Please drop our fern ad: sold out. — Storm Lake 

 Klonil Co., Storm Uike, la., June 17, 1922. 



Kindly discontinue our advertisement for Re- 

 raniums and vincas. as we are entirely sold out. 

 — I'nited States Cut Flower Co., Elmira. N. Y., 

 June 17. 1922. 



If you hear a man complain of the 

 cost of advertising, you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



