• ''■•I. 



Junk 22, 1922 



The Florists^ Review 



47^ 



GLADIOLI 



With the coming of hot weather, every retailer is 

 anxious to have flowers in his store that can be used 

 effectively and satisfactorily in a decorative way, and 

 we believe Gladioli fill this bill probably better than 

 any other flowers. 



From now on we will be strong on all the leading and best varieties: 



AMERICA, PANAMA, HALLEY, etc., 

 $6.00, $8.00, $10.00 per 100. 



Everything in Cut Flowers, Plants, Greens, Ribbons and Supplies. 



BUSINESS HOURS: Commencing June 26th, 7 a. m. to 4 p. m. 



NOTE:— Pkil*dclpU> obMrret Daylifkt SaTiag Tiac— eae boar earlier tkaa Eatlera Staadard Inc. 



S. S. PENNOCK COMPANY 



THE '^"?t;!?^¥sor PHILADELPHIA 



NEW YORK 



117 W. 28th Street 



PHILADELPHIA 

 1608-1620 Ludlow Street 



BALTIMORE 

 Franklin and St. Panl Sts. 



WASHINGTON 

 1216H. St..N.W. 



Kant Ion The Review when you write. 



GLADIOLI, 



DELPHINIUM BELLADONNA 



and All Seasonable Cut Flowers 



WM. J. BAKER 



Wh»l— 1> Wortot 

 la Sontb MoU StfMt, PUUdalphia, Pa. 



Mention The B eWew wh en you write. 



THE HOUSE OF MERIT 



FLORISTS' SUPPLIES 



JOS. fi. NEIDINGER CO. 



1309-11 N. Second Street 



PHILADELPHIA, PA. 



Mention The BeTlew when yoo write. 



SPECIAL FLORISTS' AIR BRUSH 



for pointing and ihadiiic wickerware, artiflcUl 

 flowftn, KIM8M, ■howcards, etc.; positivelr 

 the moat uefnl all-around device of this kind 

 for the florist. Complate outfit, %6M. 

 Caih wltli order. Satisfaction guaranteed. 

 Send for illustrated price list. 



KENDIG, THE FLOBIST 

 Mmmhtai of the P. T. D. OSWEGO, N. Y. 



Mtntion The Review when yuii writ<'. 



tliiit two allii'd organizations met t'lse- 

 wluTc. Tlic decorators, .J. .1. Ilabor- 

 nu'lil's iSons, sent seven earloads of ma- 

 terial for it down to the shore; five of 

 those were of plants. More palms were 

 used than at any previous decoration 

 for the car huilders' exhibition. A fea- 

 ture of the decoration was the com- 

 bination plant box; 700 of these boxes, 

 each i\\'M) inches, were made and filled 

 with foliaye jjlants, Dracfpna indivisa, 

 I'andaiiiis X'eitcliii, ferns, coleus, vines 

 and others. The boxes were painted 

 Kreen and used as border lines for the 

 exhibits, with square boxes painted 

 white and filled with bolder plants as 

 corner posts. 



Some cut flowers were used on the 

 desks and corsage bouquets came made 

 uj) for the ball June lo. 



These plant boxes were sold June 21 



OUR SPECIALTIES 



Valley, Easter Lilies, 



Choice Roses in all varieties. 



Carnations 



AND ALL OTHER FLOWERS 



Send us your next telegram, please 



The Philadelphia Wholesale Florists' Exchange 



1615 Ranstead Street, PHILADELPHIA 



Our Motto 



"The OoMen Bole' 



Mention The Review when you write. 



Gladioli, Delphiniums, Carnations, Roses 



AND ALL NOVELTIES 

 PHILADELPHIA CUT FLOWER CO., 1517 Sansom St.. Philadelphia, Pa. 



WHOLESALE FLORIST GEORGE AEUGLE. Proprietor 



PHONES: Bell. Sprace 803-M4; Kerttoae. Race 1112-1118 



Mention The Review when you write. 



Rotes 

 CafBatiois 



GiadioU 

 SaapdnifOBS 

 KaaUer Ruts 



CHARLES E. MEEHAN 



4 South Mole Street 

 PHILADELPHIA, PA. 



Mention Tlie ReTicw when .von write. 



ASPARAGUS 



Slikf « a^ 

 BnckM 



Adiantom 

 And Greens 



to collcfies and to the hotels for porch 

 lioxes. 



Wholesale Only. 



>S. S. I'ennock in an interview said, 

 •June 17: "I think that a wholesale flo- 

 rist should sell to the trade only. It is 

 fjood business for him to do so. This 

 conclusion is certain when reasoning; 

 from higher motives, fairness, comrade- 

 ship and so on, but, taken from purely 

 selfish motives, the same result is 

 reached. The older I get, the clearer 



it becomes that anything which inter- 

 rupts the regular course of business is a 

 disadvantage. To make up a funeral 

 design for a friend may gain a few dol- 

 lars at the moment, but it is almost cer- 

 tain to lose .$10 or .^l,! by diverting ef- 

 fort from the proper object, that of 

 wholesaling flowers." 



A Field Day. 



There was a large gathering of mem- 

 bers of the Germantown Horticultural 



