JUNI 22, 1922 



The Florists^ Review 



57 



"Summer Flowers 



»» 



Summer business has been getting better year 

 after year. A few years ago we used to say that 

 if we could close our stores and greenhouses on 

 the 30th of June and not open them again until 

 the 10th of September, we could make lots of money. 



This condition has been changing from year to 

 year until now the majority of us not only pay 

 expenses, but make some money during the sum- 

 mer months. We have to work a great deal harder 

 to do business during the summer season, but it 

 pays to do it. The advertising and sales effort put 

 forth in July and August is a great factor in bring- 

 ing us a good autumn business. 



We have recognized for several years the possibili- 

 ties of summer business and have brought on crops 

 of Roses to take care of this demand. These Roses 

 are of the fine double varieties like Premier and 

 Russell, that ship well, keep well, and are sure to 

 please your customers. 



The pick of the market in Asters, Statice, Gladioli, 

 Shasta Daisies and all summer flowers come to 

 our store. 



We are factory agents, have the best lines, and most 

 reasonable prices, on all florists' supplies. 



Be sure you are getting the price lists from 



THE BIGGEST, BEST AND BUSIEST STORE IN THE WEST 



321 East 4th Street 



LOS ANGELES, CALIF. 



WE CLOSE SUNDAYS 



