June 22, 1922 



The Florists^ Review 



107 



cepted by some of the best agricul- 

 tural journals. These people try to 

 make the farmers think that they can 

 buy first-class seed at prices which are 

 below the market, and many of the 

 farmers either believe it or else seem 

 to be perfectly willing to be fooled 

 once. 



Truth Essential 



"Along this same line a leading seed 

 analyst has written me as follows: 

 'During the past season of seed ana- 

 lysts' work, I have found instances 

 where seed advertised for sale in farm 

 papers, and also weekly papers, have 

 been very largely misleading and, on 

 account of the low prices quoted, no 

 doubt many were induced to buy. I 

 found some of the seed which was of- 

 fered in connection with these adver- 

 tisements to be of very poor quality. 

 I believe that truth in advertising is 

 very essential in the seed business, and 

 I further believe that something should 

 be done to bring this matter to the at- 

 tention of the Seed Trade Association 

 in such a way that action will result 

 and that the evils now existing can 

 be corrected. I think you will agree 

 with me when I say your firm and other 

 firms in the wholesale business are 

 obliged to meet the competition of the 

 advertising referred to above, and con- 

 sequently are placed at a very great 

 disadvantage. ' 



"My suggestion in connection wjth 

 this subject is that a resolution be 

 adopted by this convention to the ef- 

 fect that agricultural papers be asked 

 to use the utmost caution in accepting 

 seed advertisements from unknown 

 firms or from firms not in good standing 

 as members of this association, and that 

 before using an advertisement from a 

 firm not holding a membership with us 

 they insist that such firm be vouched 

 for by the chief seed analyst of the 

 state where it is located 



Business Integrity. 



"January 1 I sent cards to all our 

 members as a New Year's greeting, 

 bearing a quotation from article II of 

 the constitution. These cards read as 

 follows: 



" 'Our Purpose: To improve and per- 

 fect a standard of business integrity, 

 which shall include purity of stocks, 

 honesty of representation, carefulness 

 of obligati.ons and promptness in exe- 

 cution.' 



"The phrase 'business integrity' 

 might have been needed years ago when 

 our constitution was first written, but 

 at this time it seems to me it is much 

 more needed. As a result of the war 

 we all know there was a letting down 

 of moral standards. Business men gen- 

 erally have realized this during the 

 last year or so and have been taking 

 steps to improve the situation. Consid- 

 erable has been accomplished, but much 

 remains to be done, and we of the seed 

 trade, because of the nature of our 

 business and because of our peculiar 

 temptations, need to give the matter 

 special consideration. 



"Let us realize what it means to hold 

 a membership in the American Seed 

 Trade Association, an organization 

 which stands for the highest honor 

 and for absolute fair dealing in every 

 transaction. I know we have had much 

 to contend with during the last two sea- 

 sons. With the business depression and 

 the lack of orders on the one hand, 

 and unfair competition both from the 



SNAPDRAGON 



Snapdragons have moved into first place 

 with all wide-awake florists and are earn- 

 ing growers more money than any flower 

 in cultivation. This is especially true 

 amr ng growers with a retail outlet. 

 Splendid blooms may be had any month in 

 the year, with a bumper crop over the 

 three great flower days. Easter, Mothers' 

 Day, and Memorial, extending throughout 

 June graduations. 



Snapdragons are easy to grow and good 

 seed may be had at such small cost that 

 there is no excuse for having inferior 

 stock. Producing snapdragon seed is our 

 one business and the ever increasing 

 orders show how well we attend to it. 

 Years of experience and our reputation 

 are back of every packet of seed. See 

 complete list below. First comes 



A NEW ONE:- We are happy to an- 

 nounce a new addition to our snapdragon 

 family and introduce "BELEN," a gor- 

 geous, delicate salmon, named for a daugh- 

 ter who graciously assisted in bringing 

 our business through the critical world war period. Helen is a stately variety, medium tall, 

 early and very prolific. We have never had so many pleasing comments by visitors and 

 many advance orders have been placed. This.variety will please. the most exacting and 

 should be in every collection. ftNote low price.l 



Helen — Exquisite delicate salmon, a winner 



Silver Pink — Soft silvery pink, marvelous producer 



Golden Pipft Queen— (1920) Immensely popular, very free 

 Hybrid — (f920) Delicate orchid shade of pink 



Nelroae — Beautiful rose pink 



Keystone — A stately variety of dark pink 



Buxton — Tall, plain pink 



Yellow— The finest of its color I 



White — Pure and free blooming ' 



Garnet — A rich decorative color 



Scarlet — Bright and gay 



Light Pink — Soft shade; strong and productive 



Bronze — A novelty in its color 



Fancy Mixed — Highly satisfactory— all colors 



$1.00 per pkt. 



3 for $2.50 

 7 for 5.00 



35c per pkt. 

 3 for $1.00 



The coming season fortify yourself againstlthe shortage of blooms by Planting 

 heavier of Snapdragons. Seed may be sown any time and plants nandiea as 

 desired. For greatest profit.use only seedlings. 



fVee cultural directions. All orders cash. 



G. S. RANS6URG, Somersworth, N. H. 



Kelway's Celebrated 

 Flower Seeds 



Strains which have received over 300 Premier Awards and Gold Medals at leading 

 Exhibitions in all parts of the world Highest Award Panama Exhibition 



WRITE TODAY FOR PRICES 



KELWAY & SON, 



Wholesale 

 Seed Growers, 



Lang^port, Eng^land 



Gebr. 



Buy all Tour seeds at the source 

 DIPPE. A. C. QaedllBbnrs, Germanr 

 Flower and Tesetable Seeds. 



ZIININIAS Catalogrue 



Allow six weeks after ordering to receive fresh seeds 

 by dependable direct mail from Quedlinburgr. 



Headqaarters U. S. and Canada 



DETROIT INTERNATIONAL. SALES CO. 



Free Press Buiidlnar, Detroit. Mich. 



Catalogue with deseripflons. Dollar prices. 



Retam Enyelopes 



Catalogue Envelopes 



Seed Packets 



Brown Bag miing Machine Co. 



Fitekbnrgc Mat*., U. S. A. 



government and from unscrupulous seed 

 firms on the other hand, it has surely 



BECKERT'S 



SEEDS, BULBS 

 SUPPLIES :: 



Quality and Service 



Beekert's S««d Store, Pittsburgh, Pa. 



ChaSe Schwake & Co., Inc. 



LILY OF THE VALLEY 



Japanese Lilies, French and Datdi Bulbs 

 90-92 West Broidwty NEW YORK 



been discouraging. Most of us know 

 what it is to have financial troubles. 



