JONI M, 1922 



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The Rorists^ Review 



23 



NEWS FROM WISCONSIN 



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WISCONSIN SUMMER MEETING. 



Elaborate preparations are under way 

 to make the summer meeting of the 

 Wisconsin State Florists' Association at 

 Oshkosh this year a huge success. The 

 meeting will take place July 25 and 26. 

 Indications point to a record attend- 

 ance; hotel reservations should be sent 

 in early to James E. Taylor, 76 Frank- 

 ford street, Oshkosh, Wis. 



Henry E. Welke, Sec'y. 



OSHKOSH, WIS. 



The company known as the Ward B. 

 Davis Co. has been recently incor- 

 porated, with a capitalization of $50,- 

 000. Ward B. Davis is president of 

 the new firm, Elmer Ferson, of Neenah, 

 Wis., is vice-president and Alan H. 

 Davis is secretary and treasurer. The 

 Ward B. Davis Co. owns greenhouses at 

 both Oshkosh and Neenah. Downtown 

 stores are operated in both cities. An 

 addition of several new houses to the 

 Oshkosh range is planned for this sum- 

 mer. 



The florists of Oshkosh will welcome 

 other florists from all over the state at 

 the summer meeting of the Wisconsin 

 Florists' Society, to be held at Oshkosh 

 July 25. 



MANITOWOC, WIS. 



The Manitowoc Floral Co. says that 

 its spring business was about thirty per 

 cent ahead of last year's in volume and 

 that prices were much lower. This firm 

 has planted 50,000 aster plants and 

 100,000 gladiolus bulbs. The firm will 

 ship to the Chicago market. 



The entire florists' business of the 

 M. G. Madsen Seed Co. has been pur- 

 chased by the Manitowoc Floral Co., 

 and the firm has been incorporated, with 

 a capitalization of $50,000. Victor 

 Jansen is president and W. V. Hamilton 

 IS secretary and treasurer. 



Outdoor crops in this vicinity look 

 exceptionally fine. There has been lit- 

 tle hot weather and plenty of rain. 



RACINE, WIS. 



Although stock has been quite plenti- 

 ful throughout the spring and the be- 

 ginning of the summer, business has 

 continued splendid. The outlook for the 

 future is fine. Most local manufactur- 

 ing industries are getting back to their 

 normal output and this helps the flo- 

 rists' business as well as others. 



Miss Mae Cartmill, of the Flower 

 Shop, entertained the members and em- 

 ployees of her firm and the Racine 

 floral Co. at her cottage on the lake 

 June 9. All had a fine time. 



Mr. and Mrs. Robert E. Miller are 

 making good progress in their new ven- 

 ture of making paste soap, which they 

 expect to put on the market in a short 

 time. 



Earl Pierce has just returned from 

 La Fayette, Ind., where he attended 

 i'urdue University. He is glad to spend 

 his vacation at home, 

 r "n, "^^ quartet, formed bv Rudolph 

 ^'Ulbransen, is making one of the big- 



gest hits at the florists' gatherings. 

 The quartet knows sixty-three songs, all 

 the latest. 



Joseph Rehl has been making some 

 wonderful catches of pickerel, at Pine 

 Lake, Wis. He contemplates taking the 

 northern lakes trip soon and he assures 

 us that he will bring home that 60- 

 pound muskellunge of little arbor-vitai 

 before the summer is over. 



H. J. B. 



P. N. Obertin reports that business at 

 the greenhouses for the spring was ex- 

 ceedingly good. He sold entirely out of 

 stock, except for a few geraniums. This 

 firm is remodeling its front range of 

 houses. In the Kenosha store, bedding 



Every Week 



There is a rush in the 

 office of The Review on 

 Monday, Tuesday and 

 Wednesday like that in a 

 florist's shop the day be- 

 fore Elaster. The rush 

 would be lessened and 

 more time could be given 

 to individual wants of 

 readers and advertisers if 

 they would, as far as they 

 can, mail their communi- 

 cations, whether directed 

 to the editorial or adver- 

 tising departments, so as 

 to reach this office Thurs- 

 day, Friday and Saturday. 



Thank You 



business was fifteen per cent better 

 than that of last year. Cemetery 

 wreaths cleaned up finely. 



KENOSHA, WIS. 



For once in their history, according to 

 L. Turner Sons, they were able to sup- 

 ply the demand for bedding plants; 

 stock was in fine, healthy condition, and 

 there were plenty of blooms. Usually, 

 the firm runs short. The demand for 

 bedding plants did not seem so great as 

 in other years, which may be accounted 

 for by the fact that Kenosha industries 

 have been but recently working full 

 time. For Memorial day this firm fea- 

 tured wreaths more than ever, with 

 good results. 



There is a general feeling that people 

 are trying to catch up on their old 

 debts and avoiding adding new debts 



I 



just now. However, business is in a 

 healthy condition and is steady. H. 

 Meyer Sons, W. E. Turner and L. Turner 

 Sons report increases over last year for 

 the month of May. 



Magnolia wreaths, decorated wreaths 

 and bouquets sold exceptionally well for^ 

 Memorial day. This class of business 

 is on the increase. People are continual- 

 ly asking for something that lasts, and 

 the decorated wreath fills a real want, 

 especially fori Memorial day. 



MILWAUKEE, WIS. 



The Edlofsen Floral Co., wliich has 

 just opened a store at 18.3 Eleventh 

 street, carries the name of a family well 

 known in florists' circles liere. Mar- 

 garet Edlefsen Kroscberg, daughter of 

 the late William Edlefsen, is the head. 

 At one time she was in business as the 

 Maggie Edlefsen Co., at 628 Gr.and ave- 

 nue; the firm's title was changed to 

 Herman C. Kroseberg, who combined 

 the trades of florist and furrier, upon 

 her marriage. The A. I^. Randall Co., 

 Chicago, outfitted the new store at 183 

 Eleventh street. Greenhouses are at 

 Twentieth and Atkinson avenue. 



H. Locker & Sons will entertain the 

 Florists' Club at the grounds adjoining 

 their residence, Thursday, July 6. A 

 large attendance is looked for at this 

 meeting. Tlie ladies are invited. 



Dodgeville, Wis. — Ole Xarson is plan- 

 ning to build a greenhouse this fall. 



New London, Wis. — The New London 

 Floral Co. says that this season's busi- 

 ness has compared favorably with that 

 of a year ago. The firm will take down 

 its present service building this year 

 and will replace it with a concrete block 

 building, 30x100, and two stories high. 



Prairie du Chien, Wis. — A consider- 

 able amount of remodeling is being done 

 at the Dial Garden Greenhouses. The 

 houses are being painted and the glass 

 in the range rcputtied. The coal shed is 

 being enlarged. A new office building, 

 12x18 feet, is also being added to the 

 range. 



Marshfield, Wis.— T. D. Hefko be- 

 lieves business is just as good this year 

 as it was last year, but it is much 

 harder to collect the money. He has 

 completed a new propagating house and 

 a bulb cellar, and is ready to install a 

 new boiler. It has 75,000 feet of radia- 

 tion and will be adequate to heat the 

 entire place. He contemplates opening 

 a flower store downtown next autumn. 



Stevens Point, Wis.— The firm that in 

 the past operated under the style of 

 W. E. Macklin is now known as the 

 Macklin-Wilson Floral Co. E. A. Wil- 

 son, of the Flambeau Paper Co., Park 

 Falls, Wis., became a member of the 

 firm last August. A contract has been 

 lot by the firm for a ]>ipe-franie green- 

 house, to be erected on the company's 

 range site. The firm experienced a 

 marked increase in business this spring, 

 as compared with that of last spring. 



