The Florists^ Review 



JuNB 29, 192:i 



THE RETAIL STORE 



A PAGE OF HINTS AND HELPS 

 FOR THE RETAIL FLORIST 



TLOWERS TO MAKE FRIENDS. 



The Floral Shop, of Bisbcc, Ariz., is a 

 consistent advertiser and keeps the pub- 

 lic reminded that it can be said with 

 flowers by regular advertisements in the 

 local ))aper. For all special occasions 

 special advertisements appear. But 

 this company believes that flowers and 

 jtlants are grown for more than just 

 special occasions. Tliis firm believes 

 that flowers can make friends for its 

 clientele and retain them. Tliis belief 

 is reflected in the following unusual 

 advertisement, which has a pull for 

 men, women and children: 



To linve friends, be one. Your Iriii' sciiti- 

 iiu-nt towardH them is l)eBt exprosscd wlii-ii voii 

 "Say It Willi Fiowers." Tlie Floral Klu.)i, 74 

 Miiin street, phone 731, is always at your seivice 

 with cut flowers for all occasions. 



Iteaiitifiil baskets, ferns, palms, lldwcriiit; 

 plants; also goldflsb, singing canary birds i#id 

 their Hiipplies for sale. 



Flowers delivered anywhere in the riiitrd 

 States by wire. 



The above is just one of the many 

 advertisements tliat are building busi- 

 ness for tlie Floral Shop. 



STARR'S NEW STORE. 



Stepping along in the march of i)rog- 

 resa, Starr the Florist, of Wilson, N. C, 

 lias moved into a new and bigger store. 

 The new place of business, shown in an 

 illustration on this page, is situated in 

 a recently constructed 3-story building 

 at 305 Nash street. The store is well 

 equipped. There are a McCray display 

 case, sliow case, counter and desk, all 

 finished in white enamel. The large 

 refrigerator is cooled by a refrigerating 



system, which keeps in fine condition 

 the large stock of plants and cut flow- 

 ers, most of which comes from the com- 

 pany's own range on Maplewood ave- 

 nue. 



COMMEMORATING DEAD HEROES. 



"Push the day, devise new ways to 

 use flowers on this day, and you will be 

 doing the nation a service, by keeping 

 the memory of the fallen heroes fresh 

 in the minds of the people," said an 

 article by Tate in the Memorial 

 day number of The Eeview. The Lin- 

 coln Floral Co., of Lincoln, Kan., reports 

 the origin in that little western town of 

 two beautiful customs to keep the mem- 

 orv of the fallen heroes fresh in the 

 minds of the people. One of these cus- 

 toms has been in use for a number of 

 years and originated in the mind of Ida 

 Kilmer, of the W. R. C. Its purpose is 

 to commemorate the dead sailors and 

 it is held on the bridge which spans 

 the Saline river. A 6-foot boat outlined 

 with white lilies is completely covered 

 with alternating rows of the rich red 

 of the General Jacqueminot roses and 

 the white of Mme. Soupert. Silk flags 

 float from both the stem and stern of 

 the brave little craft, which is borne 

 to tlie water's edge by four Boy Scouts, 

 accompanied by a guard of honor of 

 sailors in uniform. The firing squad of 

 uniformed sailors and the guard of 

 sailors and marines, together with the 

 bugler, all stand at attention during 

 the ritualist services of the W, R. C, As 

 the commander of the G. A. E. casts 

 the wreath of roses upon the breast of 



the waters in memory of all the sailor 

 dead who sleep beneath the waves, the 

 Boy Scouts set adrift the beautiful little 

 boat, and as it floats down the stream, a 

 salute is fired across its bow. As the 

 little craft passes under the bridge, it 

 is showered with thousands of blooms 

 by the throng of people on the bridge. 

 The second custom was designed espe- 

 cially to keep the memory of the city's 

 fallen heroes fresh in the mind of the 

 people. Tliis custom had its origin in 

 the mind of Miss Clarissa Greene, of the 

 W. B. C, and was held in connection 

 with the regular Memorial services on 

 the Sunday preceding the holiday. A 

 box filled with damp moss and covered 

 with a mesh screen, painted green, was 

 placed before the entrance to the church 

 before the services began. The names 

 of the dead soldiers were read by a 

 member of the congregation and, as 

 each name was called off, a white cape 

 jasmine was placed on the box. When 

 the eighty-seven names were read, the 

 eighty-seven blooms placed completely 

 covered the 2-foot frame. The poem, 

 "The Little Green Tents," was read, 

 and while this was in progress, the 

 figures, "87," were outlined in Amer- 

 ican Beauty roses on the cover of the 

 box. The plan next year is to include in 

 the list all of the 200 or 300 men who are 

 buried in the county. The figures had 

 been previously marked for the placing 

 of the American Beauty roses and the 

 richness of their color blended beauti- 

 fully with the white cape jasmines. 



BUSINESS MUST BE QOOD. 



Business must be good in Boston, for 

 the Boston I'ost, June 18, printed the 

 portrait of a girl, surrounded by boxes 

 and baskets from florists, as the "Ead- 

 cliffe College senior who was showered 

 with so many flowers on class day that 

 she did not know what to do with 

 them." 



The story which accompanied the 

 illustration was as follows: 



Radcliffc's 12." seniors are attemptinj: to solve 

 the problem of disposing of the flower Kifts they 

 are receiving this week as graduation tokens from 

 their friends and admirers. 



l{oxes, baskets of flowers and potted plants 

 have been constantly arriving at the college 

 buildings and dormitories for the fair seniors 

 ever since Friday, and in sneh abundance that 

 the girls were obliged to enlist the services of 

 tlie entire freshman class to aid them in caring 

 for tlie nosegays. It is said that never before 

 has any senior class at Itadcliffe been so delugeil 

 with floral offerings. 



All the girls who can drive an auto are busily 

 engaged in rushing the flowers to the neighbor- 

 ing hospitals. One weary little freshman esti 

 mated that she had carried some 500 Ixixes of 

 flowers yesterday to the waiting automobiles and 

 "yet they come," she sighed. The old standbys, 

 sweet peas, ordiids and roses, seem to predom- 

 inate, according to Miss Hiith Huntley of the 

 senior class, wlio was one of tlie many seniors to 

 find herself in a quandary over the wealth of 

 flowers received. 



Looking in the Window of the New Store of Starr the Florist. 



FLOWER SHOW AT RALEIGH, N. C. 



Florists of the state of North Caro- 

 lina have arranged to use space in Flo- 

 ral hall, Ealeigh, N. C, and in the bor- 

 ders and beds outside this building for 

 a flower show during state fair week in 



