-^•;'r^^-r;-5!^;' ,'_-,• -■•■• 



'■ 'r? ~^ 



no 



The Florists^ Review 



JCNE 29, 1922 



About twenty-five standard varieties ol 

 peonies were shown in the office of Swain 

 Nelson & Sons Co., in the Marquette 

 building, Chicago, the latter half of last 

 week. Advertisements in the daily papers 

 and invitations sent out to the firm's 

 customers brought large attendance to ad- 

 mire the blooms. They were taken from 

 the plants at the firm's nurseries at 

 Glenview, with an idea to show what 

 might be expected from roots purchased 

 from this firm, rather than to display ex- 

 hibition specimens. 



The master list of peonies and iris is 

 sued by the Peterson Nursery, Chicago, 

 is quite well known to growers of these 

 flowers. Tliis year the list has been em- 

 bodied in a handsome booklet in colors, 

 which sliould make it even more in- 

 teresting to the eye of the amateur. In 

 order to prepare a piece of sales litera- 

 ture whicli should be in accord with the 

 outstanding position of his firm, William 

 A. Peterson engaged Frank B. White, of 

 Chicago, wliose Agricultural Advertisers ' 

 Service is known to many in the trade. 

 The magazine advertising of the Peterson 

 Nursery will be handled by Mr. White 

 also. 



NURSERYMEN IN CONVENTION. 



A. A. N. at Detroit. 



Changing from the eastern shore of 

 Lake Michigan to that of Lake Erie, 

 the American Association of Nursery- 

 men this week assembles in Detroit in- 

 stead of Chicago, as in the last few 

 years. The cliange in location, how- 

 ever, brought no diminution in size or 

 spirit of tlic annual gathering of the 

 nursery trade. The Hotel Wolverine, 

 official headquarters of the association, 

 was crowded. 



Unfortunately, the hotel was not the 

 meeting place or tlie banquet place. 

 The sessions arc held in the Y. M. C. A. 

 auditorium, near tlie hotel, and the 

 banquet was lield at the Detroit Athletic 

 Club. 



The change in tlie association's course 

 at Cliicago last year and the activity 

 under the new regime made the meeting 

 one of particular interest. What the 

 year's experiments produced is best 

 indicated by the various reports pre- 

 sented. 



To these reports the first day, June 

 28, was largely devoted. After the in- 

 vocation liad been delivered by W. H. 

 Wyman, of North Abington, Mass., the 

 mayor df Detroit, .Tames Couzens, gave 

 the address of welcome, to which Ex- 

 president .1. Edward Moon eloquently 

 responded. Then President Cashman de- 

 livered )ii« official address. 



President's Address. 



Til his address ns president, M. R. 

 rashmnn said: 



"Wlieii we met at Cliicago a year ago, 

 we iiiiit('(l (III a policy that had for its 

 first jdecepT the holding together of 

 the organization. This jiolicy was in 

 keeping with the times, and we started 

 in to economize by discontinuing the 

 executive seoretarv's office in New Jer- 



sey and saddling much of the work for- 

 merly taken care of by that ofi&ce upon 

 the various membership committees, sup- 

 ported by our efficient secretary, Mr. 

 Sizemore. The wisdom of this move can 

 best be judged by the final action of this 

 convention assembled at Detroit, but if 

 my observations are correct, I venture 

 the statement that there are few dis- 

 satisfied members and that our new 

 policy will receive the endorsement of 

 a large majority of the attending nurs- 

 erymen. 



"Our association is in a remarkably 

 flourishing condition, both as to funds 

 and membership. We have taken care 

 of the year's business, paid all of our 

 bills, and find our treasury between 

 $5,000 and $6,000 richer than it was 

 a year ago. We have a surplus of over 

 $21,000, against $16,000 July 1 one year 

 ago. We have a small increase in mem- 

 bership, with the prospect of a consider- 

 able increase during the coming year. 

 We have a most efficient collection 

 bureau and railroad claim office, built up 

 under the supervision of Secretary Size- 

 more, at Louisiana, Mo. His report will 

 show a heavy increase in claims and 

 collections placed with him during the 

 year just past. There is every pros- 

 pect of a big increase in this depart- 

 ment during the coming year. Prospects 

 are indeed most encouraging and our 

 surplus funds will enable the incoming 

 executive board to place at the dis- 

 posal of the market development com- 

 mittee a materially Increased appro- 

 priation for next year Is work. 



Appointment of Committees 



"Under our present arrangement, the 

 new president each year must build up 

 iui entire new organization ;\jie has the 

 task confronting him immediately after 

 his election of appointing committees to 

 handle the various phases of the asso- 

 ciation's work. By the time the new 

 administration has perfected its or- 

 ganization, two or three months have 

 elapsed. It requires time for a new 

 committee to familiarize itself with the 

 work that it is expected to do, and by 

 the time the committee is in a posi- 

 tion to render valuable services, the 

 year has ended. I believe some plan 

 should be inaugurated to continue 

 throughout a term of years the chair- 

 men of important committees who have 

 proved their ability and willingness to 

 serve the association. I also believe 

 that the chairman of each committee 

 should have the selection of those who 

 are to work with him on the committee. 



"We have ample funds in our treas- 

 ury with which to pay the traveling 

 expenses of committeemen serving us 

 at conferences or other gatherings where 

 our interests are at stake, and it should 

 be urged that we take advantage of be- 

 ing represented by prominent nursery- 

 men whenever occasion arises. During 

 the past year, special representatives 

 and committeemen from this association 

 have been present at various confer- 

 ences, horticultural meetings and other 

 gatherings where matters pertaining to 

 our business were under discussion. We 



have secured most satisfactory results. 



"The work of the executive commit- 

 tee the past year has not been arduous, 

 for the reason that every member 

 promptly took care of all business aris- 

 ing in his district. In the case of the 

 two Washington conferences that in- 

 terested the attention of the nurserymen 

 throughout the country, the executive 

 board found ready and willing support 

 from every nurseryman called upon to 

 ■ help present our case. Not only this, 

 but our representatives have made a 

 favorable impression in Washington and 

 we are now in the happy position of 

 supporting our government officials in 

 their commendable efforts to protect 

 American agricultural and horticultural 

 interests. There has never been a time 

 in the history of American horticul- 

 ture when we nurserymen could so 

 truthfully say that the United States 

 Department of Agriculture is fostering 

 and protecting our industry, and there 

 has never been a time when the nursery- 

 men have had so many warm friends as 

 they have today in the Department of 

 Agriculture. 



"The executive board has held four 

 meetings during the past year; the first 

 at Chicago a year ago, immediately fol- 

 lowing the convention; the second at 

 Kansas City in midwinter, during the 

 meeting of the Western Association of 

 Nurserymen; the third in Washington, 



D. C, preceding the conference on quar- 

 antine 37, and the fourth here at De- 

 troit, preceding the convention. All 

 matters have been disposed of. 



Market Development. 



' ' The work of our market develop- 

 ment committee, under the leadership 

 of F. F. Rockwell, has resulted in dem- 

 onstrating the wonderful results that 

 can be obtained from a small sum of 

 money wisely expended. Few of us 

 have forgotten the great benefits de- 

 rived through the dissemination of read- 

 ing articles on fruit and ornamental 

 growing by F. F. Rockwell during the 

 first year of our market development 

 work. This last year your executive 

 committee appropriated a sum not to ex- 

 ceed $5,000 to be expended under the 

 direction of a market development com- 

 mittee consisting of F. F. Rockwell, 



E. E. May and Albert F. Meehan. Mr. 

 Rockwell agreed to take charge of the 

 work and give it a portion of his time. 

 I believe he has handled market de- 

 velopment in a most proficient and pro- 

 ductive manner. 



The Booster. 



"A little experiment was suggested 

 by Mr. Rockwell during tlie early part 

 of the year, which later materialized 

 into a little pamphlet mailed out to the 

 members under the name of 'The 

 Rooster.' We have not had facilities 

 to make this little periodical a regular 

 affair as yet, but we offer the suggestion 

 that it is well worth its cost if made 

 a monthly or bimonthly issue. It could 

 be the official medium for friendly dis- 

 cussion between members and through 

 it announcements could be made on all 

 matters considered confidential and per- 



