34 



The Florists* Review 



July «, 1922 



(I 



Established 1897. 

 by a. L OrsDt. 



Pabllsbed every Thursday by 

 The Florists' Pdblishinq Co., 



600-560 Oaxton BalldinK, 



SOB Soath Doarborn St., OhlcaEOc 



Tel., Wabash 819B. 



Reirlstered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Doc. 3. 1HU7, at the post-otflce at Ohl- 

 caKo, 111., under the Act of March 

 3. 1879. 



Subscription price, 12.00 a year. 

 To Canada, $3.00; to Europe. $4.00 



Advertising rates quoted oc 

 request. Only strictly trade i»a 

 vertisl&ff accepted. 



KESrLTR. 



We yivc tlii'in. You jjct lliciii. 

 Wo both liiive tlioiii. 



Freight rates arc down. .Xow, liow 

 about express rates? 



Unemploymk.nt, according- lo tlu' sta 

 tistii'al reports, lias nearly disappeared. 

 Everybody who wants to work can jjot a 

 job. 



The good ohl suninicr-tiiiie! Hui it 

 won't be lonj;- till autumn, frosts and the 

 l)usy season. Now is the time to ])lan and 

 ]>repare. 



Ik I'ajKM- Whites are to cost .'1 tents to 

 4 cents, tiiere will be a reason for finding 

 out how to grow them in America so they 

 will force as successfully as do the 

 French. 



Those who sen<l lcle>ir;iph delivery 

 orders to big cities should renn'oiber dis 

 tances and the jirice of gasoline. Tiy tn 

 make the orders large enough to i-(p\cr the 

 cost of (bdivery. 



BlTUMlNOrs coal |iriiducti(in tn .lunc 

 10 was 17L',litl2,(Hi(i tons, conipaictj with 

 17;!,i')51,(l(MI during the same jieriod last 

 year. The miners" strike seems not, there 

 fore, to have had so de\;istat ing ;{n effect 

 as one might imagine. 



SuciOEST to the pulilic the <-(](ding ef- 

 t\"ct of flowers indoois in hot weather, 

 how they relieve the stulliness of a dwell- 

 ing, how they add brightiu'ss and cheer 

 to ofhi-e or store, how they sooth" fra/./.lei] 

 nerves. Flowers really are as desirable 

 in summer as in winter. 



Fr.oitisT.s in the middle west rt'gard 

 with satisfaction the favoral)le croji re 

 |(orts. (irain ])i'o<luction will be consid 

 er.ably above last year's and (dose to the 

 •">-year average. i'rices fo the farnu'is 

 •are ten per cent better than !i yt'ar ago, 

 though they are still sixty-one jier cent 

 lower than two yens ago and thirty pei- 

 cent lower than the average for the last 

 ten years. 



FiisiNEss failures in .Vfay were 1,HS2, 

 the fewest since last October. There were 

 2,0.5N in April and l,:i41 in May :\ yeai- 

 ago. The liabilities of the failed con- 

 cerns were .$46,0(t0,tl()(l as coni(iared 

 with $7:5,000,0(10 in April and $.38,000,000 

 in May of last year. Tliose concerns most 

 in difficulty now are small ones that have 

 gleaned insufficient profits to permit their 

 proprietors to continue. 



KvEKV retail florist knows what a lot of 

 difference location makes. Well, having 

 an ad in The Kvview is like having a 

 store on the main street. 



Kdwaki) A.mehpohl, of .lanesville, 

 Wis., holder of the trade's cribbage 

 championshij), is successfully defending 

 his tith' against all comers. 



Wh.\t can be done in the way of pro- 

 ducing I'apei- White bulbs in this country 

 was (lemonstratiMl last week when half a 

 dozen specimens reached the Editor's desk 

 from T;iit liros. Co., Brunswick, (Jji. They 

 ■AVc fine, fiiin bulbs, looking as wtdl as any 

 imjxiited. If they foice as well as they 

 hiok, no iTioi'e need lie asked. 



ri;i(E.-<, according to the Hankers' in- 

 dex, are ujiward bound again. The aver- 

 age price on all coninu)dities ,)uni' 1 was 

 ■tlL'S.()l, com|i.-ii-ed with $-l-li a month lie- 

 foi'e ;ind .$4117. 04 a year ago. The avcr- 

 .'igi' price of all piimi' connnodities at 

 wholesale .June I was forty-one jier cent 

 below the high |ioint reache(l August 1, 

 1!H!(, and nineteen |)er cent above tlu( 

 mark of August 1, liM4. 



Seveu.M. readers of The |{e\ lew have 

 written to suggest that the subscriber who 

 wante(l the address of the Manaweld Irri- 

 gation Co. csideiitly had in mind the Man- 

 aw.'iy (System, for outdoor and greeidiouse 

 irrigati(m, made liy C. W. Skinm-i', New- 

 field, N. .J. Here is another instance of 

 the fact that one who wishes to know 

 anything pertaining to this trade has only 

 to ask the willing readers of this jiaper. 

 Thank von all ! 



SOUND ADVICE. 



( 



The hiiMetiii of ;i life insurance com- 



jiany (piotes ;in editorial from (he New 



"S'ork lOvening Mail, of which (»ne para- 



i;ra]ih reads: 



If Iioys twv wis,' ili('\- \\\\\ iM'jriii iiisuriiiir,> ns 

 sftoii as tlu'.v hcfiiii Icp imiii. .\ .vimiik; man wIjo 

 thus Idiiks I'orwiHil. wlio is thus pnividi'iit fur 

 |inivi(l.Mii-<' iMcaiis liHiliiiiK forwjril is tlii' kind 

 of yiiniit.' mini Ili.il :i i;iil iiiii.v tnist Willi lici' 

 liiliirc. Sii.v il Willi iiisniaiici' is siiuiidci- luvc 

 Hum iMcndv savin;,' il with tliiwrrs and ice ircatii. 

 'I'd save soiiii' of \i)iir iiiuiii'V fur a till is liclliT 

 I hall III spi'iiil all lit viiiir niuiicy mi a j:irl. and nf 

 till- \ariiins furnis uf saviim iiisurami' is tlii' hcst. 



Though the use of our slog.-iii Ims .'it 

 tr.'icted siiiiir tlorisis' .•itteiitioii to this 

 i'ilitori;il. it is not to lie snpiiosed the\- 

 dilfer with its sentiment. The best cus- 

 tomers this li.'ulc liMs ;ire among those 

 people whii h;i\-e invested most \visel\- 

 .inij c'liry .-iiiiph' insurance. We woulil 

 .■ill prefer tli.-it the youth take luit .-in 

 insiir.-ince policy or buy ;i bond rather 

 th;iii pnrcli.-ise ;i liomplet, liecjiuse if he 

 does, we know, he will lie ji steady 

 patron of some florist later on and his 

 widow will lie .-ilile to h;ive tloweis to 

 cheer her. 



FREIGHT RATES DOWN. 



Freight r;ites throughout the I'nited 

 .States on jiracf ically all commodities 

 were leduced .luly I by ten per cent, 

 when the carriers of the counfrv put 

 info effect the decision rendered last 

 month by the interstate commerce com 

 mission in the general rate case. 



New sidiediiles incorporating reduc- 

 tions lijivc been completed in the weeks 

 sine*' the decision was h.anded down in 

 every territory, according to the com- 

 mission's record, though a series of oi- 

 ders abrogating rules and regulations 

 concerning ].ublic;ition of new rates 

 and like det.-iils were necessary to pre 

 vent del.-iys in some instances. 



Agricultural commodities will be the 

 only import.ant traffic which the ten 



per cent cut will not affect, rates on 

 these connnodities having been reduced 

 last January. One or two other classi- 

 fications of freight have also been given 

 lower rates by commission orders in 

 recent months and these also are ex- 

 (duded from the new cuts. 



Railroiid statisticians estimate that 

 the gener.al rate decision will cans*- n 

 decrease of $,S50,000,000 annually in the 

 n.ation 's freight bill. 



OPTIMISM PREVAILS. 



At the end of the first h.-ilf of 1922 

 an ;iir of encouragement, of coming 

 prosj)erity was found to be prev.ailing, 

 according to the commercial rejiorting 

 agencies. In its rejjort at the close of 

 .Iun(S Hr.'idstreet 's niad(! the following 

 comment regarding general conditions: 



''A \-ery fair degree of :ictivity and a 

 re.ally not.-ibh' fei^ling of optimism char- 

 acterize the trade and industrial situa- 

 tion at the turn of the year. It would 

 be idle to deny that the growing pinch 

 in coal supjilies and the ])rospects of 

 wides])r(>ad strikes, threatened by .auxil- 

 iary r.-iilway workers, have given rise to 

 some anxiety, but despite this, the gen- 

 er.al feeling seems decidedly equable. 

 Indeed, sentiment .as to the threatened 

 riiilway trouble — 400,000 men threaten- 

 ing to strike-seems to- resemble that 

 evinced ;is the coal strike approached, 

 the dominant thought being that serious 

 results will in some m.anner be avoided. 



"As .June closi'd there w.as ;i disposi- 

 tion to believe th.at the government 

 would find a way out of the co.al strike 

 snarl, ;ind there was also the feeling 

 th.at the railway men either would not 

 be able to or disjxised to push the wage 

 cut dis|tute to a point which might mean 

 industrial disorg.anization. l'eiha])s the 

 most not.able features in the main- 

 tenance of fair activity in trade have 

 iieen the apparently good ])re-vacation 

 demand for seasonable goods .at retail 

 and with western jobbers; the better 

 tone of ;id\ices as fo the cotton crop, 

 which has been hel|)ed by higher tem- 

 peratures; the continuance of good re- 

 jiorts from other food crops, except oats, 

 whiidi have deterior;it<'d further; the 

 iin|irecedenf ed .activity in building iind 

 building m.af eri.als; the strength of 

 prices in the steel .and allieil trades, 

 with .'idvances in finished steed, scrap 

 materijil, coal and coke, ;ind the in- 

 ci-e;ising number of reports from widely 

 separate(l jioints of growing sc;ircity of 

 labor, both skilled and unskilled." 



SALES FOR THOSE WHO SEEK. 



No man who can grow good stock 

 need be without sale for it; if his pro- 

 duction I'xci'eds the local dem.and, ready 

 buyers will be found among the readers 

 (if 'the Cl.assified jilant ads in The Re- 

 \iew. It works like this: 



niscdiitiiiiii' (iiir L'lassiflpd a<l at once, as we 

 siild all the iiiiiiii plains we had with the (irsl 

 iiistTlidii ill vimr |>ap<*r. -Stiihhlreher Mios., Mans 

 Held. <)., .Tuly 1. 1!»L'2. 



rieasf stop my ("lassiticd ad (in ferns, as we ale 

 swamped with nrders and all sold out.- (". IV 

 Hetliiirds. .Spiin^tield, ()., .luly 1, lO-.'J. 



If yon hear a man complain of the 

 cost of advertising, you can be jiretty 

 certain he s])ends a good bit of money 

 elsewhere th.an in The Review. 



BRIEF ANSWERS. 



H. C. S., I'a. — Xo. 1, Tilia ainericana, 

 American linden or basswood; No. 2, 

 Fagns sylvatica jmrpurea, purple-leaved 

 beech; No. .S, Cercidiphyllum japonicuni. 



