JULV 6, 1922 



The Florists' Review 



69 



^^e^florista whose cards appear on the pages carrying this head, are prepared to fill or ders 

 """ "~" from other florists for local delivery on the usual basis. ^ 



I FOREIGN SECTION 



ENGLAND 



You can 



"Siiy It with 



Flowers" to 



anyone Ld 



the British 



Isles throu^ 



Bees' 



Flowei 



Service 



Hamben 

 V. T. O. 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



Msmbcra 

 F. T. D. 



LIVERPOOL 



CABLE US TOUR ORDERS FOR 



ENGLAND 



With flfteen important shops in good centers, we are 

 the lartcest florists in England and better eqaipped 

 than anyone else to earry oat cable orders. 



DINGLEYS. Ltd. 



Head Offlea: CambridseSt., MANCHESTER 



LIVERPOOL Branch, 2 Paricer St. 



SHEFFIELD. ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



BRUSSELS, BELGIUM 



MTCOrW rrC" The Leading FLORIST 

 . r l\V-HJ li:^ 20 Rue lies Colonies 

 Prompt service anywhere in Belsrium, Holland, Germany 



Amsterdam, Holland 



C. THIM, Florist V. Baerlestraat 56 



HONOLULU, H. I. 



f^i^^ STRAUS FLOWERS 



on capital owned and interest on capi- 

 tal borrowed both be handled in the 

 same way if comparable figures are to 

 be collected from a large number of 

 businesses. If one merchant is operat- 

 ing entirely on his own capital and 

 another borrows half the capital em- 

 ployed in his business, for example, rel- 

 ative interest charges on the two busi- 

 nesses obviously can be compared only 

 by determining the total interest charge 

 for each business. While this method of 

 treatment readily will be conceded as 

 necessary to the securing of fully com- 

 parable expense figures, there are other 

 aspects of the interest question which 

 concern many business men. There is 

 practically complete agreement that 

 from every point of view interest on 

 borrowed capital should be treated a^s 

 an expense, but there has been some 

 controversy in regard to the proper 

 method of accounting for interest on 

 owned capital. 



"Expense" and "Expenditure." 



In discussing this question it is nec- 

 essary that a clear distinction be made 

 between "expense" and "expendi- 

 ture." Inasmuch as no outside liability 

 is incurred or expenditure made for 

 proprietor's salary or rent of owned 



A MINE 

 I FOUND 



A few summers ago v^as motoring through some 

 of the less frequented roads in the White Moun- 

 tains of New Hampshire. 



It had grown dark and we were miles from any- 

 where, with no idea of where to stop for the night. 

 Finally, snuggled up under the lee of a mounteiin 

 we found a little cabin occupied by a kind of half 

 hermit, who consented to give us shelter. 

 The next morning I got up at peep of dawn to 

 prow^l around, hunting for wild flowers, and new 

 trees. 



Struck an overgrown path that, with much diffi- 

 culty, followed for a mile up the mountain; of a 

 sud'den there loomed up from the parted branches 

 a huge building going to decay. 

 It was a copper mine upon which hundreds of 

 thousands of dollars had been spent, a week's run 

 of copper made, and then abandoned. 

 Sonnebody had fliwered. 

 It had been thought out but not thought through. 



Every once in a while when some of the boys 

 come to me with a half baked idea, I simply say — 

 "What's this, another White Mountain Copper 

 Mine?" 



You and I know that the florist business today 



doesn't lack for ideas. 



But it does lack for ideas that are thought through 



as well as thought out. 



"Say It with Flowers," was thought out. 



But we still have the job before us of thinking it 



through. 



New York*s Favorite Flower Shop 



Phone Plaza 8190 Fifth Avettue at 58th Street 



store, some accountants believe that no 

 specific charges should be made for 

 these items as expense. The "net 

 profit" shown by subtracting total ex- 

 pense, exclusive of these items, from 

 gross profit includes compensation for 

 proprietor's time, rent for his store if 

 owned, interest on his investment, and 

 a final net profit as a reward for the 

 risks which he assumes and for his pro- 



ficiency in managing the business. Un- 

 der such a method it is left to the pro- 

 prietor to compute these four items for 

 comparison with the total "net profit." 

 As a matter of practice, many propri- 

 etors who follow this plan do not make 

 even a mental computation and fre- 

 quently fail to realize that their busi- 

 iiesses are not yielding them the re- 

 turn': to which ihey are entitled. Those 



