104 



The Florists^ Review 



July C, 1022 



Salem, Ore. — C. F. Breithaupt has pur- 

 chased from a receiver in bankruptcy 

 the store, and fixtures, formerly owned 

 and managed by C. B. Clancey. From 

 now on he will manage store and green- 

 houses. 



LOS ANGELES, CAL. 



The Market. 



Business picked up considerably again 

 last week and it looked as tliough this 

 .lune would be up to the average. A few 

 asters are the latest addition to the 

 stock, but thoy are only of medium grade. 

 Dahlias are improving every day and 

 some fine flowers are in. Gladioli are 

 still overplentiful and many of these 

 go to the dump, while the growers are 

 not cutting one-half of their stocks. It 

 is strange how the old America main- 

 laiiis its position. It will often sell 

 when no other variety does, not except- 

 ing the finer now kinds. The purple 

 buddleia sells well, especially as delphin- 

 iums are getting past their season. 

 Koses are of better quality than is 

 usually the ease for this season of the 

 year. Carnations are poor. Valley and 

 orchids are about equal to the demand 

 and greens are getting better and more 

 jdentif 111. 



Various Notes. 



Fraser & Son, of Pasadena, are featur- 

 ing their ranunculus-flowered portulaca, 

 ;i most beautiful and showy strain, 

 ^lany of the flowers are double, like a 

 double lununculus, and of the most at- 

 tractive colors. Others are single, but 

 ('(pi.illy beautiful, comprising the rich- 

 est shades of yellow, crimson and other 

 colors. As is well known, this is a fine 

 hot weather subject, thriving in the 

 lirightest sunshine, and, as the flowers 

 can be cut with a good length of stem, 

 the strain would be useful to some of 

 tlie florists who grow their own stock. 

 At the trial grounds hundreds of trials 

 are being made under glass, and it w^as 

 the ))eliavior of some of the seeds here 

 tiiat led to the coining of the slogan or 

 trademark of the firm. "Seeds and 

 Bulbs that Move the Earth." This firm 

 has some large landscape jobs under 

 way and plans are now being made for 

 the new building of the firm on Colorado 

 street. 



James Taylor, of De Longpre avenue, 

 Hollywood, met with a serious accident 

 wlicii the car in which he was taking 

 some lady clients to a landscape job 

 was run into by a truck. His car was 

 badly damaged. 



.1. M. (irant seems to be progressing 

 rapidly at his nursery, at Kagle Rock, 

 as he is extending his lath houses, en- 

 larging his dwelling house and has just 

 liduylit a fine new car. Mr. Grant says 

 that l.'indscape work is keeping him 

 busy all the time, and this little city is 

 going ahead so rapidly that business 

 seems quite likely to keep up its pres- 

 ent pace for a while. In the short time 

 that he has been at Eagle Rock, Mr. 

 "yJrant has worked uj) a good stock. 



A. Martini, of the E. C. Amling Co., 



comes to town frequently in the early 

 morning to look the situation over. 

 Everything is doing well at the Sawtelle 

 range and the plumosus has recovered 

 from the effects of the frost early in 

 the season. 



The sixtieth anniversary of the birth- 

 day of Arthur Letts, one of the pioneer 

 merchants of the city, was celebrated 

 at his home by a barbecue given to 

 about 5,000 of his employees. The 

 Broadway Florist had the decorations, 

 using some 5,000 roses and 600 strings 

 of plumosus, among other things. An- 

 other good job by the Broadway Flo- 

 rist was the decorating of the home of 

 Buster Keaton with thirty baskets of 

 American Beauty roses and other flow- 

 ers on the arrival of a new baby. 



Victor Swanson is in with fine dahlias 

 from his place at Culver City. 



P. Hahn reports business as partic- 

 ularly good in Hollywood. 



The Superior Nursery Co. is erecting 

 a new store and show rooms on Slauson 

 avenue. C. Gutting says that business 

 has never been so good here as it is 

 this year, and he is going after it 

 strong. 



Walter Armaeost had a few days of 

 deep-sea fishing before leaving for 

 Texas. 



J. Rolleri, proprietor of the Athletic 

 Club Florist, says that the number of 

 weddings this month has been greater 

 than that of any other June since the 

 exceptionally busy war times. 



Joseph Maguth, of Ocean Park 

 Heights, is sending in fine roses from 

 his place, all the stock being handled 

 by S. Murata & Co. 



Captain Barron, of the good ship 

 Seminole, won third place in the 21- 

 mile race off Lcguna beach last week. 

 He is also known as the proprietor of 

 the Alexandria Florist. 



Albert Beverley, of the Mission Oak 

 Nursery, Santa Barbara, Cal., was here 

 last week on one of his periodical buy- 

 ing trips. H. R. R. 



SAN FRANCISCO, CAL. 



The Market. 



Summer stock was plentiful last 

 week. A few early dahlias were the 

 only newcomers. Gladioli were a drug 

 on the market, in spite of their excel- 

 lent quality. Roses were plentiful and 

 good, and, though there was not a sur- 

 plus of the highest grades of these, there 

 was a surplus of good, fresh roses, for 

 only the fancy stock held its own. There 

 were plenty of Cecile Brunner roses. 

 Carnations were plentiful and good, and 

 there was an abundant supply of snap- 

 dragons, cornflowers, coreopsis, gail- 

 lardias, pansies, gillyflowers, marigolds, 

 Shasta daisies, sweet williams, poppies 

 and delphiniums. Fresh strawflowers 

 were plentiful. The supply of gar- 

 denias was short, while there were just 

 enough orchids to meet the demand. 



Various Notes. 



F. C. Jaeger & Son remembered the 

 disabled veterans by sending forty 

 bou(|uets to the Letterman hospital. F. 

 C. Jaeger, Jr., is spending his vacation 

 motoring on the Russian river. George 

 McAbee, of Jaeger's staff, is recover- 

 ing from a serious illness and Ed Gari- 

 baldi is leaving for a vacation. Mem- 

 bers of the San Francisco jtolice force 

 said it with flowers when Lieutenant 

 Lenon was promoted to a captaincy. 

 The Jaeger firm made the floral piece. 



The first annual picnic given by the 

 San Franciso florists and growers took 

 place at Fairfax June -5, and attracted 

 an attendance of some 800 members of 

 the trade and their families. The re- 

 freshments met with the cordial ap- 

 proval of all those who partook of 

 them and everything proceeded with 

 vim. The handsome automobile was 

 won by Carl Jolls, of Levin's Flower 

 Shop, 1804 Fillmore street. The com- 

 mittee is about to hold a luncheon in 

 order to wind up the business affairs of 



GLADIOLI, ROSES 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



CARNATIONS, PEAS 

 ORCHIDS and VALLEY 



COMING TO THIS MARKET 

 Our packing methods insure s:ood results and our prices are risfht 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Loft Angreles St., LOS ANGELES, CAL. 



01d*st and Most Ezp«ri*Bc*d Shippar* Id California 



WE NEVER MISS 



