116 



The Florists' Revfew 



Jolt «, 1922 



chance for more available stock for the 

 next few years, we recommend that the 

 new committee on distribution compile 

 and have printed a new nurserymen's 

 directory, said directory to cover every 

 state and to include Canada. We fur- 

 ther recommend that two copies of the 

 directory be mailed to each member of 

 our association and, if possible, said 

 directory to be ready for mailing Jan- 

 uary 1, 1923. ' ' This report was accepted 

 as read by the members. 



At the Banquet. 



Wednesday night the Baby Ramblers 

 were, as one member said, "sure ram- 

 bling." With Paul V. Fortmiller, of 

 Newark, N. J., in charge, a banquet was 

 staged that eclipsed anything ever be- 

 fore attempted. With J, Edward Moon 

 as toastmaster, a brilliant company of 

 speakers was introduced and they suc- 

 ceeded in making the evening lively. 

 Besides, there was splendid dancing by 

 professional talent. As promised, there 

 was "real food, real music, real fun 

 and real surprises." Among the speak- 

 ers were John Parker, Harlan P. Kelsey, 

 J. C. Lindley and S. C. Lovejoy. 



Thursday Morning Meeting. 



When the meeting of Thursday morn- 

 ing, June 29, came to order two tele- 

 grams were waiting to be read: One 

 was from L, C. Corbett, regretting his 

 inability to attend the sessions. The 

 second was of greeting from J. C. 

 Vaughan, Chicago. In this regard it 

 was mentioned that Mr. Vaughan and 

 J. T. Silver, of New Jersey, are the two 

 living charter members, and it was 

 voted to send them telegrams on this 

 occasion. 



A. F. Lake, in his talk, "Are We 

 Fooling Ourselves t" pointed out the 

 value of the nurserymen's life, advised 

 young men not to be fooled by those 

 who wrongly spoke against the nursery 

 as a place of occupation, and strongly 

 defended the time-honored occupation 

 as one worthy of any man. He made 

 the point that conventions should be 

 practical. He was given a rising vote 

 of thanks for the talk. 



Richard M. Wyman spoke briefly on 

 the progress made in the nursery train- 

 ing at Massachusetts College of Agricul- 

 ture. He pointed out the difficulties 

 met; explained the exact courses given; 

 showed where mistakes had been made 

 and took a brief glimpse into the future 

 of the training. 



Publicity. 



Robert Pyle then took the floor and 

 introduced Major P. F. O'Keefe, of Bos- 

 ton, who at once began to pile up argu- 

 ments as to why it pays to advertise 

 nationally. He showed figures in in- 

 stances where national advertising had 

 actually paid. He suggested, however, 

 that the American Association of Nurs- 

 erymen was not yet large enough in 

 membership to undertake so large a 

 campaign, Imt he said that the future 

 would produce the action needed. 



J. F. Ammaiin, introduced by P. V. 

 Fortmiller, showed the advantages of 

 cooperative advertising and cited cities 

 like St. Louis, where florists had under- 

 taken such a plan with great success. 

 He showed some specimens of adver- 

 tising so carried out by groups of flo- 

 rists that it resulted in benefits for 

 every individual. 



Robert Pyle introduced Ex-Mayor 

 Breitmeyer, of Detroit, as one who had 



On Assorted Carloads 



of ornamentals we can save 

 you money. Let us talk it 

 over. Also a few surplus 

 carloads of Amoor River and 

 California Privet. It will 

 pay you to get our prices on 

 assorted carloads. 



Onarga Nursery Company 



CULTBA BSOSU Maangm 

 ONARGA, - ILLINOIS 



igI^gk 





WeUer Nurseries Co., 



INC. 



A»k for Catalogue 

 HOLLAND MICHIGAN 



ROSES, Own Root 

 Quality Stock 



At Prieta You Know Arm Right 



AMERICAN ROSE & PLANT CO. 



SPRINGFIELD, OHIO 



ROSE SPECIALISTS 



Budded fleld^rrown Teaa. Perpetaala, 

 cumbers (own root) and Standard*. 



BEND U8T WANTED 



NEW BRUNSWICK NURSERIES 



NEW BRUNSWICK, N. J. 



STAR BRAND ROSES 



"American Pillar" and nearly every 



other Bood hardy climber. 



Send for our Ust. 



•n. fONARD ft 

 "• C JONES CO. 



Robert Pyla, Ptm. 



UTEST GROVE. 



fV PENNA..U.S.A. 



Aiit.Wint»€r,V.-P. 



"won his way into the hearts of all the 

 people of Detroit." Straightly there- 

 after in a well worded talk, extempora- 

 neously given, Kx-Mayor Breitmeyer 

 jiroved that publicity and coo])eration 

 had won a place in his heart and he en- 

 deavored to urge the assembled nursery- 

 men to take up the wea[)on of publicity 

 fullheartedly. Ilis talk was a brilliant 

 complement of Major O'Keefe 's. Mr. 

 Breitm6yer demonstrated with figures 

 just what advertising had done for liim; 

 showed the vast increase in his business 

 since "Say It with Flowers" and F. T. 

 D. had come onto the job. And he 

 ended his talk with an earnest exhorta- 

 tion that the nurserymen 's association 

 "do something." He was roundly ap- 

 ])lauded. 



Do You Sell 

 or Grow Rose Bashes ? 



Id either case you certainly need a copy 

 of my Trade List 22-E. It contains the 

 greatest list of 



NOVELTIES 



ever offered in this country; and the best 

 of the old-timers as well, ranging all the 

 way from Souvenir de Claudius Pemct 



to Ulrich Brunner. 



All California field-grown. You know 

 vrhat that means, particularly in Hybrid 

 Teas. 



I do not argue about the relative merits 

 of Budded vs. Own-Root stock, but handle 

 both. 



Budded stock is shipped from Northern 

 California as early as Novemb^'r. Own- 

 Root stock from Southern California from 

 January 15th on. 



Send for list today, 

 to be without it. 



You cannot afford 



Shall I also add your name to my mail- 

 ing list for other items, such as Bulbs, 

 Florists' stock. Nursery stock, etc.? I 

 market the products of about 25 Pacific 

 Coast growers of various lines. 



W. B. CLARKE 



Hortieultaral Broker 

 SAN JOSE, CAUFORNIA 



PEONIES 



Send for our Special Price List showing 



best sorts, with each color in the 



order of blooming. 



PETERSON NURSERY 



30 N. La Salle Street, CHICAGO, ILL. 



The Wayside Gardens Co. 



GROWERS OF HARDY PLANTS 



Shrubs, Bulbs and Seeds 



MENTOR, OHIO 



The applause had barely subsided, 

 when F. F. Rockwell, chairman of the 

 committee on market development and 

 publicity, opened the discussion on pub- 

 licity and practically settled it with his 

 report of the committee's work. On 

 the wall just above him Mr. Rockwell 

 had a comprehensive group of clippings 

 showing the kind of matter that had 

 been sent to the newspapers; also, he 

 liad a map pasted with stars showing 

 where most of the publicity was being 

 rendered, i. e., the localities to which 

 the matter distributed to newspapers 

 was going. As was shown, most is be- 

 ing done in the middle west and north- 



