*7^ ~. , ^ Wy^T^ '^Jif jt7F7-^'..- 



<T-T -' • yr ™jyTj',"7i67^ '^r^r" .. > ; **T-^' .■ "-*?-'^":»r^^,^ft5'»4..7<;^(r^ - 



Jdlt 0, 1922 



The Florists^ Review 



117 



A No. 1 ROSE PLANTS 



Out of 2M-inch and 3-inch pots 



READY FOR IMMEDIATE BENCHING 



PREMIER, own-root 

 COLUMBIA, own-root and grafts 

 BUTTERFLY, own-root and grafts 

 ANGELUS, own-root and grafts 

 GOLDEN OPHELIA, own-root 

 DOUBLE WHITE KILLARNEY, grafts 



THE JOSEPH H. HILL CO., Richmond, Ind. 



east, toward the New England states. 

 Little has reached the west of the 

 United States and the south had few 

 stars pasted upon it. The committee 

 has started out, Mr. Rockwell said, to 

 get the most publicity for the least 

 money. An even $4,000 had been pro- 

 vided for the purpose, with the pro- 

 vision that the committee would not 

 spend it all. The committee did not 

 spend it all, but, at the same time, 

 achieved marvelous results. More than 

 4,000 papers are on the list for distribu- 

 tion, including an increasing number of 

 large newspapers. 



The committee had depended, Mr. 

 Bockwell said, on each nurseryman's 

 sending in the names of newspapers in 

 his locality, but little of this had been 

 done. Post cards were first sent out to 

 newspapers, asking them if they would 

 care to run the material. Sixty-four 

 and one-half per cent of the replies 

 were favorable. This number was 

 largely due, according to Mr. Rockwell, 

 to the fact that each newspaper had 

 been promised the exclusive rights in a 

 given territory. 



Setting an Objective. 



In preparing the stories three points 

 had been aimed at: To attract atten- 

 tion, to give real information and to 

 create a definite desire. The material 

 became quite popular, some papers even 

 printing in advance the entire list of 

 subjects to be discussed. The com- 

 mittee spent in reality less than $4,000, 

 because the "nearly" $4,000 included 

 running advertisements in trade papers, 

 getting out the "Booster," etc. 



One of the greatest troubles was mak- 

 ing the material seasonal. Information 



PRIMROSES 



Our own strain of Obconica Rosea, 15,000 good, strong plants 

 in 2%-inch pots, at $50.00 per 1000. 



ALSO 



POINSETTIA PLANTS 



in 2/^ -inch and 3-inch pots. 



CHRYSANTHEMUMS 



Leading varieties in 2% to 4-inch pots. 



Plants ready for shipment about August 1st. 

 Only first-class stock will be sent out. 



ERNEST OECHSLIN 



River Forest^ 111. 



from the Department of Agriculture 

 helped greatly, but, because the editors 

 of newspapers so desire, it has been de- 

 cided, the coming year, to send out all 

 the material at once, and tlTe editors 

 can select what they want for the right 

 occasions. 



At the time the report was being 

 given neat booklets containing much of 

 the material sent to papers were passed 



about, with the suggestion that nursery- 

 men might distribute the material in 

 this form, with the firm's compliments 

 printed on them. On the cover page of 

 the booklet was a neat cut of a well 

 laid out piece of property, over the title, 

 "Success with Trees and Plants." 



After Mr. Rockwell's report the gen- 

 eral opinion was that all had been listen- 

 ing to "the real stuff." In a moment 



