152 



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■■•'*.": V ■ ■*. ■ 



The Florists^ Review 



July 6, 1922 



If you have misplaced your Handy Hand Book 

 send at once for another. It contains 450 dif- 

 ferent things for greenhouses. 



Continuation Of Last Week^s Talk 



About Our Desire For Small Orders 



And The Making Of Right 



T.,ast week, hope we made it clear to you, just 



how Important to us are all small orders from 



so little as even a dollar up. 



Al.so, that of our 3 or 4 thousand customers, 



only about l.'iO eiu-h year l)uy m<n'e than $500 



worth. 



StranRe a.s it nia,\ .sectu to \du loiisidoriiiK how 

 big this cotKfrn is. and how many big hoiises 

 we build, still tho business is largely made iii> 

 of small orders. 



Many a grower who now has our 40 or .'.n 

 foot Irijin f ranters, started by giving us pii 

 order for a few iiot bed sash, or the buying cif 

 a little r<|)air matt-rials. 



This spring wi- 'have been doing so mucli talk- 

 irbg about thiit Xumlier Two Iron Frame house 

 that costs nr) mure than the Semi-Iron, that 

 you may ha\e the impression that we iliin'l 

 want to sell aii.\thiiig else, but iron frame. 

 .Mso that voiir order for a little Sfmi-irun 

 frame house using only the matciials you may 

 desire, does not interest us. or that our prices 

 will be too high. 



In all three cases \(iu are wrcuig — wa.v wron^:. 

 \Ve full.\' appreciate that it's foolish for a 



man with a Ford pocket book, so to speak, to 



buy a Buick or a Reo. 



Or one with a Buick pocket l)ook. to buy ;i 



Packard. 



Everybody knows that for the purpose it is 



intended, the Ford is a might.v good buy. It's 



worth the money. 



If you are not ready for either our Buick or 



Packard house, then we will gladly sell yo'i 



the Ford kind, at a Ford price. 



For equal gTeenhonae values, we don't propose 

 to let anyone undersell ua. 



We are particularly interested in the small 

 grower with only a few dollars to spend. 

 None of our salesmen have any high and 

 mighty notions about the size an order should 

 be. 



They are paid to sell satisfaction. Vou will 

 find tlieni a fine folksy lot f)f fellows who 

 tlioroiighl.\ know the greenliouse business. 



l>et us remind you that an.v orders, no matter 

 how little you may setid in, will receive prompt 

 attention. Order from the Handy Hand Book. 

 You will tiiid it a regular mipe of good things. 



lorl & JBnrnhamlp. 



Builders of Greenhouses and Conservatories 



IRVINGTON 

 New York 



BOSTON -I I 

 Little Bldg. 



Western Factory 

 Des Plaines, III. 



Eastern Factory 

 Irvintfton, N. Y. 



NEW YORK 

 30 Ea.t 42-nd St. 



CLEVELAND ATLANTA 



407 Ulmer Bldg. Atlanta Trust Co. Bldg 



Canadian Factory 

 St. Catherines, Ont. 



PHILADELPHIA 

 Land Title Bldg. 



DENVER 

 1247 S. Elmerson St 



