'j'.'Vir'"'^'?!^' .,'•'''*•'' '''"'? -V jx ^'.=;'« .";"»"" i^^^j'^''". ■ 



24 



The Florists^ Review 



July 13, 1922 



defendant was guilty of the want of 

 ordinary care, and that, although plain- 

 tiff, had she looked, might have seen 

 the boxes, she was, under the circum- 

 stances, justified in assuming the place 

 one of safety, and hence her failure to 

 observe the obstruction was not negli- 

 gence on her part." S. 



OETTINQ THE CASH. 



The closing sentence of a paragraph 

 on the editorial page of a recent issue 

 of The Review brought recollections. 

 Tlie sentence read, "The florist who 

 owes nothing is safe under any condi- 

 tions." Thirty-three years ago I started 

 in t)UHine8S here at East Santa Cruz, 

 Cal., with no cash and a written resolu- 

 tion not to order or purchase a thing 

 unless I had the cash on hand to pay 

 for it. I have stuck to that resolution 

 and so far have neither had to beg or 

 borrow. The founder of The Review, 

 (i. L. Grant, told me it was the only 

 way I could have made a go of it. This 

 ]ila(e was then a cow pasture. I was 

 the first man to locate here when the 

 street was cut through. One old florist 

 said I "was a fool not to launch out," 

 but he is dead and his son is in jail. 



About twenty-five years ago I began 

 to ])rint on all my billheads this state- 

 ment, "Terms: Bills due on the first of 

 each month." This a))pears on all the 

 l)illlieads that I use. If the -bill is not 

 ])aid on demand, I send a statement on 

 the first of the next month. If this 

 statement is not paid, I put the debt 

 into a collector's hands for legal action. 

 In this way I get rid of poor customers, 

 cat three meals a day, sleep well at 

 night and have no fear of the sheriff. 



W. E. King. 



they may add to the enjoyment of their 

 home. Since the grounds adjoin the 

 firm 's greenhouses, the step to actual 

 business is close. 



The illustration on this page gives a 

 fair idea of Mr. Locker's grounds, 

 though it does not do full justice to 

 their appearance. Some artistic land- 

 scape work has been done and new fea- 

 tures are constantly added. This sum- 

 mer a large pond was made, directly in 

 front, which is now planted with 

 aquatic plants. 



Few florists' homes advertise their 

 owners' profession so well as does Mr. 

 Locker's. It would undoubtedly benefit 

 the trade if there were more such places. 



Milwaukee florists admired the 

 Locker home last week, when the 

 monthly meeting of the Milwaukee Flo- 

 rists' Club was held there, upon invita- 

 tion of the Lockers. 



BEGINNING AT HOME. 



The setting of a good example, like 

 charity, begins at home. Many, though 

 far from all, florists realize this fact 

 and likewise realize .the power of such 

 example. One of those who do so is 

 H. Locker, liead of the firm of H. Locker 

 & Sons, Milwaukee, Wis. By beautify- 

 ing the five acres which compose his 

 residential grounds, Mr. Locker has 

 shown neighbors and i)assers-by how 



WISCONSIN PBOGRAM. 



The program of the third annual sum- 

 mer meeting of the Wisconsin State 

 Florists' Association, to be held at Osh- 

 kosh, July 25 and 26, is as follows: 



TUESDAY, JfLY 25, 9 A. M. TO 12. 



ReKiHtriition and reception of members and 

 friends at headquarters. Hotel Athern. ~ 



TUESDAY, JULY 25, 1:30 P. M. 



Kuslness meeting at Municipal Club House. 



Meeting called to order by President Rent- 

 scliler. 



Address of welcome, by Mayor McHenry, of 

 Oshltosli. 



Response, by C. C. PoUworth, of Milwaukee. 



Roll call. 



Reports of officers. 



Twenty-minute talk, on taxation, by J. P. 

 Keating, assessor of income. 



Twenty-minute talk, on plant diseases, by C. 

 M. Chambers, state entomologist. 



Twenty-minute talk by J. F. Ammann. field 

 manager of the Florists' Telegraph Delivery 

 .Association. 



Question lx)x. 



TUESDAY. .JULY 25. 7:00 P. M. 

 ]<an<|net followed by dancing at tlie Municipal 

 Club House. 



WEDNESDAY. .TULY 20. 8:30 A. M. 

 Steamer ride up Fox river. 



FROM SCHLING'S STUDENTS. 



In l)ehalf of over ].")() students who 

 attended Max Schling's school, A. S. 

 Thurston, assistant professor of flori- 

 culture at the University of Maryland, 

 asks s])ace for the following expression 

 of appreciation, drawn up by Rachel 



Butterworth, Framingham, Mass.; 

 George D. Leydic, Indiana, Pa.; Eliese 

 Hansen, Catskill, N. Y.; Frank Clark, 

 Trenton, N. J., and himself, in behalf 

 of the class. Mr. Schling's splendid 

 work in conducting this class surely 

 merits such public appreciation: 



AN APPRECIATION. 



The week of June 26 was one of opportunity ftir 

 over 150 florists who gathered from far and wide 

 to attend the school of floral art which was put 

 on in New York by Max Schling. Mr. Schllng 

 spared no effort to make the week worth while In 

 every way. The week was notable for the free- 

 dom with which Mr. Schllng demonstrated 

 methods of using all sorts of material to secure 

 beautiful arrangements, as well as his frank 

 treatment of details of conducting a retail busi- 

 ness, for the generous use of his time, money and 

 stock and for the open-handed hospitality, and, 

 above all, for the Interesting and courteous at- 

 tention shown to all who were in the class. One 

 of the most enjoyable and enthusiastic events of 

 the whole week was the banquet which Mr. 

 Schllng tendered the class on Friday evening at 

 the Great Northern hotel. 



Not only did the class get ideas and methods of 

 arranging flowers, but all seemed to feel the 

 stimulation to go back to their own places with 

 greater confidence in themselves to give better 

 service and the desire to be more original. Al- 

 though the class presented Mr. Schllng with a 

 silver service as a concrete expression of their 

 appreciation, the members of the class feel that 

 they will always be indebted to Mr. Schllng — a 

 debt which can only be paid off in the future by a 

 fraternal and friendly feeling to brother florists, 

 and tlioughtful consideration of the desires of 

 tl>eir customers. 



We thank you, Mr. Schling, for the privilege of 

 this week, for your cordiality, and for your 

 kindly human interest and your unselfish spirit. 



KANSAS CITY CONVENTION. 



August 15 to 17. 



The oflScial program for the S. A. F. 

 convention is approaching completion 

 and will shortly be in the printers ' 

 hands. It will be found to be of more 

 than ordinary interest, containing, as 

 it will, many subjects suggested for 

 discussion which may be considered 

 somewhat as without precedent in so 

 far as their trade value is concerned. 

 It promises to be, also, the most com- 

 plete program yet issued by the society, 

 the fund of information it will carrj' 

 leaving nothing to be desired or ex- 

 pected. 



As previously announced, the rail- 

 road concession of a rate to Kansas 

 City equal to a fare and one-half has 

 gone into force, and all journeying to 

 the convention city are simply required 

 to purchase return tickets at this rate 

 at their local depots, presenting at the 

 same time a certificate which the secre- 

 tary will forward to every member en- 

 titled to one, with a copy of the pro- 

 gram. This certificate presented at the 

 booking office in Kansas City at time of 

 return will secure validation of the 

 return portion of the ticket. 



Trade Exhibition. 



Some little space is still available iti 

 the trade exhibition, but pros])ective 

 exhibitors should make ap[tlication for 

 quarters without delay, as there is a 

 strong probability of every available 

 foot of space being taken up well in 

 advance of the opening day. 



The following exhibitors arc in :idili- 

 tion to the list recently published: 



1,. C. stroll & Sons. Biitavia. N. Y. 



Hergman Decorating Co., ClucHgu, 



-Vllan IIuniHson, Chicagn. 



Eastern Wreath Mfg. Co., rrovidencc. U. I. 



C. A. Kuehn. St. lx)uis. Mo. 



H. n. Fred Kuhls, linxiklyn, X. Y. 



Hrandaw .\rt Flower Co., Chicago. 



.lolin Young, Sec 'y. 



Veil Planted Home Grounds Are a Florist's Best Advertisement. 



KANSAS CITY COMMITTEES. 



The florists of Kansas City and vicin- 

 ity are busy with preparations for the 

 toiivention of the Societv of American 



