36 



The Florists^ Review 



July 13, 1922 



"" ^"^ >"^ ^** "*^ "" "" "*^ **** >*" *«" >"^ "*< 



You Will 



by Sending all Orders to 



ZECH & MANN 



Wholesale Cut Flowers 



30 East Randolph Street 



CHICAGO, ILLINOIS 



We offer you plenty of 



Cut Flow^ers 



in all varieties 



At Market Prices 



If there still is a train that will reach you in time, phone us 

 and we will rush your order off with care. Call Central 3283 



Specially strong on Roses, Gladioli, Lilies, Valley, 



Shasta Daisies, Coreopsis, Feverfew, Gypsophila, 



Gaillardias, Delphiniums, Greens 



i 



OUR FLOWERS ARE SECOND TO NONE 



I^^OC 



DOC 



^OC 



sac 



sac 



sac 



MIC 



IXJC 



OiKl 



sac 



sac 



sac 



sac 



sac 



There has l)een ■\v(in<lcrful improvement 

 in the gladiolus the last few years and 

 it is small Avonder the ])ublic buys the 

 new kinds with alacrity; they are so 

 fine they are irresistible it' one is a 

 flower lover. Ey the same token, the 

 man wlio {jrows the old-timers is oiit of 

 liu'k — the \!nieties must be good, they 

 must be well grown and they must be 

 rut and handled right or they will not 

 sell. The early varieties began to come 

 in heavily last week. Tliey sell well, 

 but there will be no such thing as being 

 cleaned up. except temjxtrarily, for a 

 long time to come. 



Ail tlie other flowers can be disposed 

 of this week in a sentence: They oc- 

 cupy a minor ])lace, but the demand 

 for variety creates a market for the 

 best; the culls are hard to do anything 

 witli. 



'J'he jirescnt week (ipcncd (luietly, 

 probably because of the high heat July 

 !». continued July 10 and 11. The heat 

 not only deadened the demand but it 

 inereased pradui-tion ;nid filled the mar- 

 ket with wide open roses. It also in- 

 ireased the recei])1s of gladioli. Asters 

 have become available in moderate 

 (|uantities. Tlie passing of the wedding 

 season is ajijiarent in the accumulation 

 cif white roses. These were short of the 

 demand and commanded a premium 

 through June. Now they can be moved 

 only at concessions, finding their princi- 

 ]ial outlet for fiiiier.'il work. 



Various Notes. 



This is the vacation season. One or 

 two faces are missing everywhere one 

 goes. 



The A. R. C. hohls niost of the stock 



of one of the notable new early gladioli, 

 Maiden's Blush. President Miller had 

 an armful of the flowers one day last 

 week and George Wienhoeber made 

 them up for him, in two handsome ar- 

 rangements. The basket was sent to 

 the mayor. The vase stood on fht' 

 counter of the E. C. Amling Co. for sev- 

 eial days, a fine demonstration of the 

 value of the variety. 



Charles London, for nine years with 

 George C. Weiland, in Evanston, has 

 resigned and is ])reparing to open a re- 

 tail store for his own account about 

 September 1. The location chosen is in 

 a new building, now being erected, on 

 Sherman street, Evanston. 



Ilolm & Olson, St. Paul, are large 

 growers of Lilium regale and last week 

 sent quantities of it to the Chicago 

 I'hiwer Growers' Association. The dark 



